Editorial: Initial Thoughts On Steve Jobs’ Resignation, And Apple Under CEO Tim Cook
When the news broke earlier tonight that Apple’s Steve Jobs had stepped down from his duties as CEO, and had asked—humbly—to serve as the company’s Chairman, a director, and as a regular employee, our editors discussed whether we should share our thoughts beyond the specifics of the story. In the age of Twitter and mass over-editorializing, people now expect immediate reactions when any major story breaks. Yet as Apple has shown us over the past several years in particular, there are times when it’s better to wait and say nothing rather than speaking quickly—particularly when emotions are running high, as they are right now. Given how momentous this particular occasion is, we do want to say a few things before the dust has settled. There will obviously be more to share in the days to come.
1. Our first and still most important thoughts concern the continued health of Steve Jobs. We write about and use Apple products every day, but our interest goes beyond the technology and the company; we admire the visionary man who made it all possible, and hope for the best for him. Regardless of whether he continues in a semi-active role at Apple for years or completely stops working tomorrow, Jobs has already done so much for this world—both specifically and inspirationally—that he deserves every bit of rest and privacy he can get during this challenging time. Our thoughts and wishes are with you, Steve Jobs, and with your family.
2. The question of how Apple will fare as a company will be discussed ad infinitum in the days and weeks to come, but it’s not one that should be contemplated lightly in the wake of tonight’s news. Knee-jerk “oh no” or “everything’s fine” reactions provide little texture or understanding of how Apple actually operates; many of these reactions appear to be more concerned with the company’s stock price and stability than the continued greatness of the products it creates. Until we know who will replace new Apple CEO Tim Cook in his prior and critical role as COO, and what other management changes may be necessary to shore Apple up on the creative and marketing side, speculating as to the future will be all but pointless.
3. Finally, we congratulate Apple on making the smart and logical choice to bring Tim Cook into that role as CEO, as he has worked magic in improving Apple’s operations every quarter for years now. There is no perfect choice to replace a leader of Steve Jobs’ caliber, and it surely can be argued that a master of production and distribution is not enough to helm a ship that depends upon great products to generate continued demand. But there is every indication that Tim Cook understands his limits, appreciates the value of teamwork in Apple’s successes, and will work hard to continue Jobs’ legacy at Apple. This is not a company known to consumers for playing things safe, but behind the scenes, it takes incredible power to coordinate massive domestic and international rollouts, and Apple has had far more successes in these regards than stumbles.
We welcome your comments and thoughts below.
- Opinion: Why Apple needs a dedicated HomeKit app
- Opinion: The ‘Grand Experiment’ of shifting to Google Photos
- Mind The Gap: What’s iPad’s Role In An iPhone 6 (Plus) World?
- Editorial: Why I Switched To T-Mobile (And You Might, Too)
- Multi-Editorial: On Apple’s iPhone 6, iPhone 6 Plus + Apple Watch
- Editorial: Endings And Beginnings
- Apple releases fourth developer betas for iOS 9.3.2, tvOS 9.2.1
- Bowers & Wilkins acquired by EVA Automation
- India rejects Apple’s plan to sell used iPhones
- Rumor: Purported iPhone 7 component photo shows headphone jack intact
- Families fight in court over missing teen’s iPhone data
- Court allows police to force woman to unlock iPhone with Touch ID fingerprint
- Coach reportedly releasing bands for Apple Watch
- Invoxia adds Amazon Alexa to Triby
- Apple provides more details on new Apple Music API
- Apple Music for Android adds music videos, Family Plan support
- August Doorbell Cam
- August Smart Lock HomeKit enabled + Smart Keypad
- ecobee3 HomeKit-enabled smart Wi-Fi thermostat
- Zagg Now Cam
- Yantouch EyE Portable Wireless Speaker
- Netatmo Wind Gauge
- Incipio Stashback for iPhone 6/6s
- Schlage Sense Smart Deadbolt with HomeKit support
- ClamCase ClamCase Pro for iPad mini 4
- Brydge BrydgeMini II Keyboard for iPad mini 4
- Filling the Gap: A look at third-party HomeKit apps
- Instant Expert: Secrets & Features of tvOS 9.2
- Instant Expert: Secrets & Features of iOS 9.3
- Opinion: Why Apple needs a dedicated HomeKit app
- Inside the betas: What’s new in iOS 9.3 and tvOS 9.2 (Updated)
- Life with HomeKit: Our experiences with Apple’s home automation system
- Under the Radar: 10 ‘hidden’ details about the new Apple TV
- Instant Expert: Secrets & Features of iOS 9.0
- Under the Radar: A closer look at smaller iPhone 6s and iPhone 6s Plus changes
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)