Editorial: Thank you, Steve
Too often, editorials are reserved for criticism or journalistic rambling, so this one will be the opposite: short and sweet.
Around this time last year, the music industry faced a major threat: itself. The heads of major labels were publicly pushing Apple Computer to change the pricing structure of the iTunes Music Store - predictably, with the primary goal of increasing prices on popular new music. There was a very real possibility that some labels’ music might disappear from the Store.
Last September, rather than bowing to the labels’ demands, Apple CEO Steve Jobs took a bold position. He faced down the suppliers of one of his most important products - music - and publicly called them out as “greedy.” Then he said what virtually every consumer of legal digital music believes: this is the wrong time to raise prices, and the consequence would most certainly be a return to mass piracy at a critical juncture in digital distribution’s history.
He was right: the mainstreaming of legal downloading is still a work in progress, and mainstream consumers require aggressive prices. The power of his observation was only underscored by his company’s past willingness to charge premiums wherever possible - if Apple says a price is too high, that might just be enough to prove it.
Ultimately, the labels were forced to concede to his terms - 99 cent songs will continue to dominate iTunes, at least for now.
So on behalf of our readers, and hopefully consumers as a whole, we’d like to say “thank you” to Steve Jobs for fighting a public battle to keep prices reasonable on something we all enjoy. It took guts to stand up to criticism from multiple corners, and strength to prevail. We’ll be downloading a few tracks tonight as a token of gratitude, and encouraging our readers to do the same.
- Mind The Gap: What’s iPad’s Role In An iPhone 6 (Plus) World?
- Editorial: Why I Switched To T-Mobile (And You Might, Too)
- Multi-Editorial: On Apple’s iPhone 6, iPhone 6 Plus + Apple Watch
- Editorial: Endings And Beginnings
- iLounge Multi-Editorial: WWDC 2014’s iOS 8, OS X Yosemite + More
- Editorial: Why iOS 7 Will Succeed, Despite Divisive Issues
- iLounge Weekly arrives Monday, sign up now
- Apple retail stores to have very limited Apple Watch stock
- Apple quietly acquiring companies to improve cloud services?
- Apple planning to release three iPhone models this year?
- Report reveals more details on Apple’s upcoming music service
- Apple adds CNNgo channel to Apple TV
- Apple acquires database company FoundationDB
- Apple releases iOS 8.3 beta 4
- Apple adds Tastemade, TED, Young Hollywood channels to Apple TV
- Source: Italian prosecutors wrap up Apple tax probe
- OORT SmartFinder, SmartLED + SmartSocket
- RooCase Exec Tough for iPhone 6 Plus
- Pronto Smart Remote System
- iWalk Extreme Spartan
- EnerPlex Surfr for iPhone 6
- IK Multimedia iRig 2 Guitar Interface
- PowerSkin Pop’n 3 for iPhone 6 and iPhone 6 Plus
- Coogobox Symphony Dock for iPhone 6 and iPhone 6 Plus
- PowerSkin Spare for iPhone 6
- Chil Attraction Jacket for iPhone 6 and iPhone 6 Plus
- Can I turn off the app icons that appear in the bottom corner on the lock screen?
- Why do I have two separate conversations with the same person in Messages?
- Can I transfer the existing version of an app to my new iPhone?
- How do I quickly erase all of the contacts on my old iPhone?
- How do I disassociate my phone number from iMessage?
- How do I stop Siri from randomly waking up?
- How do I cancel a print job on iOS?
- How do I make my camera LED flash when my iPhone rings?
- How do I re-sync contacts to my vehicle after switching to a new iPhone?
- How do I move away from a shared Apple ID for iMessage?