Editorial: Thank you, Steve
Too often, editorials are reserved for criticism or journalistic rambling, so this one will be the opposite: short and sweet.
Around this time last year, the music industry faced a major threat: itself. The heads of major labels were publicly pushing Apple Computer to change the pricing structure of the iTunes Music Store - predictably, with the primary goal of increasing prices on popular new music. There was a very real possibility that some labels’ music might disappear from the Store.
Last September, rather than bowing to the labels’ demands, Apple CEO Steve Jobs took a bold position. He faced down the suppliers of one of his most important products - music - and publicly called them out as “greedy.” Then he said what virtually every consumer of legal digital music believes: this is the wrong time to raise prices, and the consequence would most certainly be a return to mass piracy at a critical juncture in digital distribution’s history.
He was right: the mainstreaming of legal downloading is still a work in progress, and mainstream consumers require aggressive prices. The power of his observation was only underscored by his company’s past willingness to charge premiums wherever possible - if Apple says a price is too high, that might just be enough to prove it.
Ultimately, the labels were forced to concede to his terms - 99 cent songs will continue to dominate iTunes, at least for now.
So on behalf of our readers, and hopefully consumers as a whole, we’d like to say “thank you” to Steve Jobs for fighting a public battle to keep prices reasonable on something we all enjoy. It took guts to stand up to criticism from multiple corners, and strength to prevail. We’ll be downloading a few tracks tonight as a token of gratitude, and encouraging our readers to do the same.
- Opinion: Why Apple needs a dedicated HomeKit app
- Opinion: The ‘Grand Experiment’ of shifting to Google Photos
- Mind The Gap: What’s iPad’s Role In An iPhone 6 (Plus) World?
- Editorial: Why I Switched To T-Mobile (And You Might, Too)
- Multi-Editorial: On Apple’s iPhone 6, iPhone 6 Plus + Apple Watch
- Editorial: Endings And Beginnings
- Apple executive talks using AI to boost human memory
- Apple rolling out ‘Today at Apple’ educational courses starting in May
- Smart home device maker iDevices acquired by Hubbell
- Apple delays ‘Carpool Karaoke’ release to ‘later this year’
- Dutch court rules Apple can’t replace broken iPads with refurbished models
- Chinese blog claims Apple is only releasing two iPhone 8 models, no iPhone 7s or 7s Plus
- Apple releases fourth betas of iOS 10.3.2, watchOS 3.2.2, and tvOS 10.2.1
- Images claim to show iPhone 8 prototype with glass back, vertical camera
- Apple works on alternative power sources, new uses for waste heat in Denmark data center
- Training documents reveal safety details about Apple’s self-driving car system
- Advanced Mezger aptX Bluetooth Receiver
- iDevices Wall Switch
- iDevices Wall Outlet
- Koogeek Wi-Fi SmartSocket for Apple HomeKit
- Sony MDR-1000X Wireless Noise-Canceling Headphones
- FiiO i1 Lightning to 3.5mm Headphone Adapter
- Blue Ella Headphones
- Apple iPad (Fifth-Generation)
- AudioQuest NightOwl Carbon Headphones
- ExoLens PRO with Optics by ZEISS Wide-Angle Lens Kit
- Top Five: The Best Products for Building a Smart Home with HomeKit
- Instant Expert: Secrets & Features of watchOS 3
- Instant Expert: Secrets & Features of tvOS 10
- Instant Expert: Secrets & Features of iOS 10
- Inside the betas: iOS 10 Photos gets Advanced Computer Vision
- Inside the betas: iOS 10 Music app delivers ‘clarity and simplicity’
- Inside the betas: iOS 10 Maps gets a major redesign
- Inside the betas: iOS 10 shakes up the user experience
- Inside the betas: watchOS 3 promises a real speed boost
- Inside the betas: A sneak peek at what’s new in tvOS 10