iPod to support subscription service? | iLounge Article

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iPod to support subscription service?

Ask iLounge offers readers the opportunity to get answers to their iPod-, iPhone-, iPad-, iTunes-, or Apple TV-related questions from a member of the iLounge editorial team. We'll answer several questions here each week, and of course, you can always get help with more immediate concerns from the iLounge Discussion Forums. Submit your questions for consideration using our Ask iLounge Submit Form. We reserve the right to edit questions for grammar, spelling, and length.

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Q: Could the iPod support a subscription service if Apple wanted it to?  Could it provide the “secure clock” functionality that Microsoft’s new DRM relies on? 

- Nitin

A: The answer is in your question: “if Apple wanted it to” is the key. While we are not privy to Apple’s plans, it is likely that Apple could develop a clock-based DRM (digital rights management) system similar to Microsoft’s Janus, if they wanted to. But Apple has long believed that people want to own, not rent, their music. Only time will tell if subscription services are successful.

Kirk McElhearn is the author of several books including iPod & iTunes Garage. His blog, Kirkville features articles about the iPod, iTunes, Mac OS X and much more.

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