One “Breakthrough,” Three Cases: The SeeJacket, Xylo + Naked Case Story | iLounge Article


One “Breakthrough,” Three Cases: The SeeJacket, Xylo + Naked Case Story

We love new ideas. And old ideas done in new ways. And, on occasion, we can even appreciate an old idea that has been redone in a familiar but really good way. But what about when one idea is done the exact same way three times?

Last November, we reviewed the SeeJacket Crystal, a brand new case with a hard plastic touch-through faceplate. Released by Germany’s Artwizz, it was in fact the first iPhone case with a fully protective, single-piece plastic faceplate of this sort: Capdase’s comparatively goofy Crystal Case, by contrast, required you to pop open its protective plastic pane, while other cases included thin film or just left the touchscreen entirely exposed. So Artwizz had a new and convenient iPhone case design on its hands, and SeeJacket Crystal rightfully received our high recommendation.

Flash forward five months. Our editors noticed that a company called Ivyskin was trumpeting a “breakthrough” new case called Xylo T2. “We are proud,” said Ivyskin in its press release, “to be an all American company with intensive requirements to make every product that we manufacturer superior, to the standard of what a US-designed product should be.” After reading over the announcement, we opted not to include it in our news section. Why? The brand new Xylo T2, with its “Surface Xylo Wave (SXW) technology” and special materials that “only ivyskin xylo T2” possesses, is the same case as the five-month-old Artwizz SeeJacket Crystal. And, thanks to the miracles of OEM/ODM distribution, a third company has the exact same case ready for U.S. release as well.


This week, Case-Mate introduced “the world’s first touch through case for the iPhone,” which it named the “Naked Case,” obviously trying to steal a little attention from Xylo. With a name like “Naked Case,” people would surely be interested in learning more about this revolutionary product, right? Well, it worked. Some people thought these were different cases, just because different companies are selling them under different names.

Because readers are getting confused over these three products—we’ve already had requests to review the “new” cases—we’re updating the Artwizz review today with an advisory, briefly explaining the details above. At the same time, these events offered a good opportunity for us to let new readers hear some points originally made in iLounge articles years ago. In this not-so-brave new world where original designs are hugely outnumbered by rebadgers and clones, you should expect to see multiple companies selling the exact same thing under different names, and in some cases, highly similar knock-offs of one company’s innovation by others. Our advice, having sifted through way too many clones in the past: buy only from companies you trust, and support innovation. You’ll be glad you did.

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“After reading over the announcement, we opted not to include [the IvySkin Xylo X2] in our news section.”

Yet you seem to have had no problem advertising it.

Posted by tom.b in East Amherst, NY, USA on April 17, 2008 at 3:09 PM (CDT)


bwahahaha…I was wondering what tom meant…and then I looked on the sidebar.  *doh!*

Posted by OnlyShawn in East Amherst, NY, USA on April 17, 2008 at 3:32 PM (CDT)


iLounge’s editors don’t write or get involved with the ads that appear on the site; we have nothing to do with who advertises or doesn’t. Editorial is separate from advertising. Obviously.

Posted by Jeremy Horwitz in East Amherst, NY, USA on April 17, 2008 at 3:37 PM (CDT)


LOL!!  Thats funny!!....the Ivyskin company bought advertising on this site and now the site is knocking them…
Regardless…This sort of thing happens all the time, I’m surprised this is even getting attention.

Posted by Ibolicol in East Amherst, NY, USA on April 18, 2008 at 9:35 AM (CDT)


Well, this article highlights the fact that these really are the same product, which is important information for users who are looking for case reviews here on iLounge.

As the aritlce mentions, we’ve received a number of requests to review the Ivyskin case, for instance, and there’s really no point since users who are curious can just read the Artwizz review.

Posted by Jesse Hollington in East Amherst, NY, USA on April 18, 2008 at 12:32 PM (CDT)


Being one of those readers who requested that you “review the “new” cases”, I thank you for your illuminating article.

Posted by donbrand in East Amherst, NY, USA on April 20, 2008 at 1:23 PM (CDT)


Does not matter which company makes this case…Its worthless and does not work.  If you put your iPhone in brand new clean case, the case screen statically sticks to the iPhone screen and leaves a static finger print between the case and phone.  The supposed fix is to rub body oils from your finger on the inside of the case and while it does prevent the static finger print, now you have a smudged oily screen.  So either way, IMO,  it is a worthless product and I have thrown mine away.  I had the Ivy Skin version.

Posted by SFC @rcher in East Amherst, NY, USA on April 23, 2008 at 1:12 PM (CDT)


Obviously its OK to understand that iLounge editors get paid in a different ways besides from advertising revenues

Posted by Kenny Ho in East Amherst, NY, USA on May 8, 2008 at 1:13 PM (CDT)


SFC @rcher, I had the Case-Mate version and it did have the static finger print between the case and phone problem, but for some unknown reason the ivyskin case does not suffer from this problem, so maybe they have found a fix for this problem.  I have to say that I really like the ivyskin version, and with the color options they take the concept one step further.

Posted by snave in East Amherst, NY, USA on May 11, 2008 at 5:18 PM (CDT)


I’d really like to see ilounge take a new look at these cases—the original artwizz review doesn’t mention the “wet bubble” problem I see in customer reviews. (BTW, there seem to be a lot of sockpuppet reviews for the xylo on amazon).

I’d also like to see some additional info in Xylo’s additional colors—it looks like they’re just painting the cases, so how does the paint job hold up? Does it scratch? Does it help to hold the case together better? (I saw reports of the slide-latch failing over time)

While a “new” review may not be warranted, I think a round-up addition to the current review addressing variants would be nice. Or at least a long term usage review.

Posted by adin in East Amherst, NY, USA on May 25, 2008 at 9:21 PM (CDT)


There is a real problem with the case forming bubbles between the case and the screen, which leave a residue on the screen.  Baby power dries it out for a while, but you have to keep re-applying it.  It’s a nuisance.  I need to find something else.

Posted by Barbara in East Amherst, NY, USA on August 21, 2008 at 3:28 PM (CDT)


Ivyskin sux.

Xylo’s touchscreen greatly reduces the responsiveness of the iphone and often makes it useless if you are playing games, trading online or anything else that depends on real time responses.  I have used Ivyskins product for 3 weeks now and have given up.  I do not recommend this product and am throwing it in the trash.

Posted by belligerentdrunk in East Amherst, NY, USA on May 23, 2009 at 8:33 AM (CDT)

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