Popularity of the U2 iPod

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Popularity of the U2 iPod

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Q: What have the sales been for the U2 edition of the iPod? It seems to me that most people are not willing to spend an extra $50 just for a black case, especially since it doesn’t come with any U2 songs. I was watching a news piece about it on CNN and the person covering it had to keep explaining to the anchors that it doesn’t come with any songs, though they seemed to think (as most of us do) that it should. Other than U2 lending some major publicity and status to the iPod in general, was the U2 edition a bust or successful?

- Chris

A: It is too soon to tell: the U2 iPod has only been out for a month. If it does well, which we suspect that it will, the company may release some sales figures on or about January 10.

We have also read and heard people suggest that the iPod U2 comes with music pre-installed. Of course, this is impossible: since there is no Apple-sanctioned method for copying music from the iPod to your computer, you’d lose the music if you ever had a problem with the iPod. It does, however, come with a $50 coupon for a discount on The Complete U2 digital box set from the iTunes Music Store, essentially nullifying the U2 iPod’s $50 price difference for those fans who plan to buy the set.

Kirk McElhearn is the author of several books including iPod & iTunes Garage. His blog, Kirkville features articles about the iPod, iTunes, Mac OS X and much more.

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