The iPod + iPhone Year in Review 2007 | iLounge Article

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The iPod + iPhone Year in Review 2007

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By Jeremy Horwitz

Editor-in-Chief, iLounge
Published: Wednesday, December 19, 2007
Articles Categories: Features

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We ended our 2006 iPod Year in Review with some predictions: 2007 would be the year when the 100 millionth iPod was sold, iTunes Store sales would grow in the billions rather than millions, and the year would start with exciting new hardware and accessory releases. We also called out two possible iPhone release scenarios, suggested that Apple TV (then iTV) would need some help at its $299 price point, and discussed good and bad potential outcomes for iPod and accessory development.

With less than two weeks remaining in 2007, we can say with mixed emotions that this has been an eventful year, and one that saw most of last year’s predictions—good and bad—come true. For Apple, this was another year of soaring iPod sales, continued growth of the iTunes Store’s market share, and the release of new devices that broadened the company’s presence in homes and pockets across the world. Most impressively, Apple succeeded in stunning the entire cellular phone industry with the iPhone, despite its complete lack of prior experience in designing or selling phone equipment. And the company’s retail stores became more numerous and yet more crowded than ever, expanding further overseas and offering even more products online.

But it was also a year that brought unusually long waits and surprising disappointments to Apple fans, as the company broke with past traditions, pre-announcing two of its biggest products months in advance, and releasing others with bugs and other undisclosed limitations that crippled their appeal. More jolting were moves by Apple’s audio and video content partners to exit or cut support for the iTunes Store, and positive reviews for new Microsoft media players and iTunes competitors. A picture that once looked ever-increasingly rosy had once again become muddled with uncertainty.

Once again, we’ve covered the key factual events of the year in an extended iPod history feature (A Brief History of iPod) on page 116 of our 2008 iPod + iPhone Buyers’ Guide; instead, this Year in Review takes a more opinionated look at what went right and wrong over the past 12 months, finishing with a brief look ahead. Please use the pull-down menus to access the various sections of this article, and add your comments and opinions using the comments box below.

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Comments

1

As always, a nice write up! I hope Apple can work out some of the kinks in quality control, especially when it came to the touch’s screen and bugs in iTunes.

Still, I’m looking forward to see what happens in 2008!

Posted by cxc273 on December 20, 2007 at 6:30 AM (PDT)

2

Rumors abound that Apple is trying to trademark the phrase “Triple Play”.  Why, would they do that?  Beginning next month, the iTunes Store will finally offer 720p HD content.  That one file will play on your Mac or PC, your Apple TV, and yes, even the latest generation of iPods!  The MPAA required Apple to have some sort of authentication chip since iPods could output a 480p signal.  With a future firmware update, that output will jump to 720p.

Posted by Galley in Greenville, SC on December 20, 2007 at 8:21 AM (PDT)

3

I want to see iTunes change to a database subsystem based on SQL. I want performance. When it takes a second or two to simply register a click in iTunes, the underpinnings are badly designed. It’s not really a global media server and I think people will want to be able to access it at the same time from multiple devices.

I’m a huge fan of Apple TV and would be heartbroken if Apple gave up on it, as I’ve invested thousands of hours in crafting my iTunes library for use with it. I’d like to see it gain an optical drive.

Posted by Japester on December 20, 2007 at 4:08 PM (PDT)

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