Apple’s amazing Tokyo elevator (video) | iLounge Backstage


Apple’s amazing Tokyo elevator (video)

Found in the Apple Store in Tokyo, Japan’s Ginza district: as described more fully in this week’s Overseas Report, Apple has now outfitted the multi-story elevator entrances in Ginza with video pillars that explain the contents of each floor.

You must see the video for yourself. If this is what Apple’s graphic designers are doing in their free time, I can’t wait to see what sort of UI plans they have for upcoming iPods and Macs.

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cool… waste of money… but cool

Posted by Just me on November 20, 2006 at 3:22 AM (CST)


I’m reading the leaves at the bottom of my cup of Apple tea:

Lots of thought went into this interface, which is of course par for the course at Apple.

It almost played like a proof of concept. Why do all that work unless you are applying it to other uses?

For example, a operating system for iTV.

Or, the chameleon-like interface portended by recent Apple patent disclosures for a new full-screen video iPod.

Posted by Apple of My Eye on November 20, 2006 at 11:56 AM (CST)


Looks pretty convenient

Posted by appolinaire on November 21, 2006 at 2:33 AM (CST)


These pillars were installed last March.

Posted by ~~~ on November 21, 2006 at 4:35 AM (CST)


Yeah, that looks nice and all, but wouldn’t it be mroe practical to outfit each elevator entrance with a sign which states what’s on each level?  The video doesn’t offer anything new to what is a simple and straight forward solution.

Posted by kcikbut on November 21, 2006 at 7:49 AM (CST)


kcikbut, you are a moron. nothing you said makes sense. it might be easier for stores to just put signs by the elevators, which most stores currently do. but that requires the customer to 1) stop at each floor to see what is on the floor and 2) generally have to exit the elevator at each floor to read the sign or look around. The digital sign in the elevator displays what is on the floor as you approach it in case you want to stop on that floor, allowing you to suddenly change your mind on your final destination or to continue on your way.

Also, your claim that this doesnt offer anything new is amazingly bold - and stupid. How is a digital tocuhscreen sign that displays the contents of a floor and the floor layout not something new beyond a number and lighted button.

You might as well have said that an elevator doesnt offer anything new beyond stairs.

Posted by codefreak on November 21, 2006 at 8:45 AM (CST)


Saw these when we were in Ginza months ago.  Just another example of Apple going above and beyond expectations.  Anyone else would have put a placard listing each floor and it’s contents.  This is just “cool.”

Posted by Jerry on November 21, 2006 at 9:34 AM (CST)


‘kcikbut’ DOES make sense but Apple is a tech company and this extravagant floor sign is another way to showcase their work.

So as ‘Just me’ said, it’s a waste of $ but it makes you say ‘cool’; and that’s the point.

Posted by jimmy on November 21, 2006 at 11:07 AM (CST)


This is very cool, but not an entirely new idea. I wonder if the designer had recently watched the 1971 SF classic “The Andromeda Strain”? It had a scene with a similar graphic showing a multi-story installation. The computer graphics in that film were remarkable advanced for its day.

Posted by Fangorn in Texas on November 21, 2006 at 12:04 PM (CST)


This only works if the elevator is not crowded.  So what if it has a fancy display and you can’t see it from where you’re standing?

Posted by KC on November 21, 2006 at 1:04 PM (CST)


Stating the evident N°2:

It also won’t work if you’re facing the opposite wall of the elevator or have your eyes closed. Doh!

Posted by Voh Poh! on November 22, 2006 at 3:38 PM (CST)

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