Backstage: Microsoft’s big, quiet music plans?
Is it plausible? If it was coming from someone we didn’t know, we would have a harder time believing it. But a well-connected iLounge reader reports that a huge order - in the millions “per month” - has just been placed by Microsoft with a leading Chinese manufacturer of headphones.
Given Microsoft’s varied business ventures, the order could conceivably be for anything from Xbox 360 accessories to pack-ins for a new MP3 player - or both, as we’d heard separate and not entirely accurate rumblings about months ago. But the reality is that the company sells very few hardware products under its own name, and far fewer still that would demand millions of headphones per month. We’d doubt, for example, that it expects to sell multiple millions of the optional Xbox 360 Headset for online gaming right away. But perhaps it does.
Or perhaps Microsoft’s making plans for a bigger push into the digital music market? As Engadget noted yesterday, the company’s apparently looking into sneaky ways to endgame the iTunes Music Store with Windows Media-compatible audio files. Of course, for that plan to work, it would help if millions of people actually owned devices compatible with Windows Media songs. A Microsoft-branded product might be easier for the company to control and sell than the jumble of disparate “Plays For Sure” offerings everyone else is offering right now. What do you think?
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Cirrus Logic releases development kit for Lightning headphones
- Report details Apple Music’s vision for exclusive content
- Walgreens adds digital coupons to Apple Pay
- China orders Apple and others to monitor, report on app users
- South Korea regulators investigating Apple
- Apple Q3 earnings call set for July 26
- Apple’s UK tax bill under scrutiny
- Apple lays out ‘differential privacy’ plan for data collection
- Report: New iPhone’s space gray to be ‘much darker color’
- Incipio to acquire Skullcandy
- IK Multimedia iKlip A/V
- ClamCase ClamCase+ for iPad Air 2
- Philips Hue White Ambience Starter Kit
- Naim Audio Mu-so Qb Speaker
- Phiaton BT 460 Wireless Bluetooth Headphones
- Zagg Slim Book for 9.7” iPad Pro
- Element Case Ronin for iPhone 6/6s
- JBL Clip 2 Wireless Bluetooth Speaker
- Audio-Technica ATH-SR5BT Wireless On-Ear Headphones
- Catalyst Case for iPad mini 4
- Inside the betas: iOS 10 Photos gets Advanced Computer Vision
- Inside the betas: iOS 10 Music app delivers ‘clarity and simplicity’
- Inside the betas: iOS 10 Maps gets a major redesign
- Inside the betas: iOS 10 shakes up the user experience
- Inside the betas: watchOS 3 promises a real speed boost
- Inside the betas: A sneak peek at what’s new in tvOS 10
- Filling the Gap: A look at third-party HomeKit apps
- Instant Expert: Secrets & Features of tvOS 9.2
- Instant Expert: Secrets & Features of iOS 9.3
- Opinion: Why Apple needs a dedicated HomeKit app