Backstage: Microsoft’s big, quiet music plans?
Is it plausible? If it was coming from someone we didn’t know, we would have a harder time believing it. But a well-connected iLounge reader reports that a huge order - in the millions “per month” - has just been placed by Microsoft with a leading Chinese manufacturer of headphones.
Given Microsoft’s varied business ventures, the order could conceivably be for anything from Xbox 360 accessories to pack-ins for a new MP3 player - or both, as we’d heard separate and not entirely accurate rumblings about months ago. But the reality is that the company sells very few hardware products under its own name, and far fewer still that would demand millions of headphones per month. We’d doubt, for example, that it expects to sell multiple millions of the optional Xbox 360 Headset for online gaming right away. But perhaps it does.
Or perhaps Microsoft’s making plans for a bigger push into the digital music market? As Engadget noted yesterday, the company’s apparently looking into sneaky ways to endgame the iTunes Music Store with Windows Media-compatible audio files. Of course, for that plan to work, it would help if millions of people actually owned devices compatible with Windows Media songs. A Microsoft-branded product might be easier for the company to control and sell than the jumble of disparate “Plays For Sure” offerings everyone else is offering right now. What do you think?
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Apple enables Single Sign-On across all iOS 10 and tvOS 10 devices
- Apple releases fifth beta for tvOS 10.1 to developers
- Apple to start publishing its AI research
- Supreme Court rules against Apple in design patent case
- Study finds half of kids headphones exceed safe volume limits
- More iPhone 6s devices affected by shutdown bug; iOS update coming
- Apple releases sixth beta of iOS 10.2 to developers
- Developers pushing back against abusers of Apple’s App Store refund policy
- Apple lobbies for shared data, more public road access to test autonomous driving systems
- Apple Store app update allows purchases from Apple Watch
- Sen.se GuardPeanut
- iHome iZBT10 Zenergy Bedside Sleep Therapy Speaker
- Twelve South HiRise Duet for Apple Watch and iPhone
- IK Multimedia iLoud Micro Monitor
- JBL Under Armour Sport Wireless Heart Rate Headphones
- Edifier e235 Luna E Speaker System
- Clamcase ClamCase+ for 9.7” iPad Pro
- Scosche BoomBottle H2O+ Waterproof Wireless Speaker
- Thermos Connected Hydration Bottle with Smart Lid
- Beats Solo3 Wireless On-Ear Headphones
- Top Five: The Best Products for Building a Smart Home with HomeKit
- Instant Expert: Secrets & Features of watchOS 3
- Instant Expert: Secrets & Features of tvOS 10
- Instant Expert: Secrets & Features of iOS 10
- Inside the betas: iOS 10 Photos gets Advanced Computer Vision
- Inside the betas: iOS 10 Music app delivers ‘clarity and simplicity’
- Inside the betas: iOS 10 Maps gets a major redesign
- Inside the betas: iOS 10 shakes up the user experience
- Inside the betas: watchOS 3 promises a real speed boost
- Inside the betas: A sneak peek at what’s new in tvOS 10