Backstage: Nyko “gets it,” and we’re relieved | iLounge Backstage


Backstage: Nyko “gets it,” and we’re relieved

picThere are bad things in some of the boxes that arrive at iLounge for testing. In fact, there are days when we feel absolutely certain that someone has a list of all of the things that could be branded with an “i” and scotch-taped to an iPod, and is only crossing off the ones that would cost more than $30 to manufacture.

Nyko could easily have fallen into that trap. It’s a video game accessory maker with a good development track record, but then, there are quite a few PDA accessory makers that have tried but failed to deliver anything of consequence for the iPod. Typically, that’s because they’ve released PDA-style accessories for a device that’s not a PDA. They’re different markets, different products, and different consumers.

Thankfully, someone (or a few people) at Nyko decided not to release gamers’ peripherals for the iPod. Instead, the company took the less traveled road, actually thinking about what iPod consumers might want and not already have. The results: cheap items like a Dock Connector-to-stereo RCA cable (the Stereo Link, sold for under $20 from a number of retailers) for one-stop iPod-to-stereo connections, and high-end accessories like an iPod video screen attachment (the Movie Player, approx. $249, coming later this year). There are a few really cool ideas in-between, as well.

The other key part is packaging. Most people hate to admit that they buy things because of the way they look, but the iPod’s changing that perception, and only a few accessory makers have figured that out. Again, Nyko could have gone in the video game direction - wacky colors, plastics, and so on. But it came up with its own riff on Apple’s style: Nyko accessories are made and packaged so as not to turn off younger or older buyers, and it’s not merely cloning Apple, Belkin, or Griffin efforts, either. There’s more transparent plastic, hints of color, and at least one “wow, that was smart” idea per accessory.

We’re glad that Nyko “gets it,” and we think that you are going to like a lot of what the company has to offer. For a larger photographic sample of what they’re up to, click on Read More below.


« Backstage: Finally, a good Sony PSP case!

Backstage: Sony’s music confusion officially tiresome »

Related Stories



the firewire adaptor is nice. it was included with the original 3g ipods. (before the usb cables were automatically included)

Posted by uicandrew on March 10, 2005 at 5:24 PM (CST)


any news on when the vid player will be released? does the dock to stereo sound better than 1/4 inch jack to stereo cables?

Posted by andres in Miami on March 25, 2005 at 11:31 AM (CST)

If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.

Commenting is not available in this channel entry.
iLounge Weekly

Recent News

Recent Reviews

Recent Articles

Sign up for the iLounge Weekly Newsletter

iLounge is an independent resource for all things iPod, iPhone, iPad, and beyond.
iPod, iPhone, iPad, iTunes, Apple TV, Mac, and the Apple logo are trademarks of Apple Inc.
iLounge is © 2001 - 2019 iLounge, Inc. All Rights Reserved. Terms of Use | Privacy Policy