Backstage: The next iPod competitor is… Xbox 360?
Once in a rare while, we use Backstage to talk about interesting rumors that are circulating in the industry, and today’s going to be one of those occasions. For the news purists out there, we’ll say up front: none of this is confirmed, and it may all just be idle gossip, so we’ll have to see for ourselves.
We’ve been hearing for months that Microsoft’s new game console (once known as Xenon, now dubbed Xbox 360) was going to come in two or more flavors, and that at least one of them is going to include a hard disk for storage. Last we heard, Microsoft was planning to manufacture around 80% of their machines with the hard disk, and 20% without. The 20% will be sold for the plausible price of $299, while the other 80% will sell for the “uh oh, that reminds me of Sega’s Saturn” price of $399. If your local store just happens to be sold out of the $299 model you saw in the newspaper, you can always buy the $399 one. In our book, that would be bait-and-switch, only taken to a new height.
But… what if the $399 model came with something you might actually not mind having? Like, a portable hard disk (or flash drive) that’s also a portable digital music player? Made by a company that’s increasingly desperate to get people interested in its mostly ignored MSN Music store. And the drive would also be sold separately, for say, $100-150, quite possibly in various capacities and at different price points.
And what if you sidestepped the media by debuting the whole digital music player thing on a worldwide MTV presentation on May 12 and 13? And convinced MTV to “provide ongoing in-depth coverage of the next-generation Xbox highlighting the latest news, product details and previews of hot next-generation games”? That would be pretty sneaky, and a good way to manuever your way around jaded video game journalists who aren’t as excited about the Xbox 360 as Microsoft is.
Again, this is a rumor. But it makes a lot of sense - unlike that picture above, which is supposed to be the Xbox 360’s new logo, and amply demonstrates the fallacy of using focus groups to make important decisions.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Apple to sell limited-edition Olympic Apple Watch bands exclusively in Brazil
- Report: iPhone 7 will include Lightning adapter instead of Lightning EarPods
- Edward Snowden designing device to prevent iPhone wiretapping
- Report: Apple Car team running into challenges, launch may slip to 2021
- Corning announces Gorilla Glass 5
- Apple under fire for providing refurbished replacements under AppleCare+
- Report: Apple acquires cloud music provider Omnifone? [Update: No]
- Apple releases second iOS 10 public beta
- India clears the way for Apple to open retail stores
- Apple Pay launches in Hong Kong
- Netatmo Tags for Welcome Smart Home Camera
- iDevices Socket HomeKit-enabled Light Adapter
- Koogeek Wi-Fi SmartPlug for Apple HomeKit
- Marbotic Smart Letters for iPad
- Ecoxgear Sol Jam Bluetooth Speaker
- Gumdrop Cases DropTech Case + Hand Strap for 9.7” iPad Pro
- Braven BRV-1M Bluetooth Speaker
- Braven BRV-Blade Bluetooth Speaker
- Invoxia Voice Bridge
- Incase Keyboard Case for iPad Air 2
- Inside the betas: iOS 10 Photos gets Advanced Computer Vision
- Inside the betas: iOS 10 Music app delivers ‘clarity and simplicity’
- Inside the betas: iOS 10 Maps gets a major redesign
- Inside the betas: iOS 10 shakes up the user experience
- Inside the betas: watchOS 3 promises a real speed boost
- Inside the betas: A sneak peek at what’s new in tvOS 10
- Filling the Gap: A look at third-party HomeKit apps
- Instant Expert: Secrets & Features of tvOS 9.2
- Instant Expert: Secrets & Features of iOS 9.3
- Opinion: Why Apple needs a dedicated HomeKit app