Backstage: Where are the Summer iPod promos?
An iLounge reader asked me a great question this morning: it’s Summer here, so with students ending classes and families starting or about to start their vacations, where are Apple’s “it’s time to buy an iPod” promotions?
I had an answer, but not a good one. “Did you see the Coconuts 20% off deal?,” I asked. “That’s pretty aggressive these days for an iPod.” But his point was bigger than that. “It’s summertime, and all sorts of people are traveling and want to carry music around. Why isn’t Apple offering some sort of incentive to push them in that direction?”
The simplest response would be, “well, when you’re selling over four million iPods every three months, maybe you don’t (think you) need to offer incentives.” Yet obviously by the time a company reaches certain sales volumes, there are ways that it can increase those volumes even more - to five or six million, still with plenty of profit, and thereby create an installed base that’s just that much harder for any competitor to touch.
And yes, competitors are still trying to capture market share. A Dell newspaper advertisement today is promising free Pocket D.J. units with the purchase of certain Dell computers. Admittedly, it requires a $199 rebate that the shoddy company might never actually pay you (or might require you to call Bangalore, India five times to get processed), and it’s still a Dell Pocket D.J., but yeah, it’s theoretically free.
By comparison, the best iPod deals most stores are offering these days are freebie accessories with a purchase. CompUSA’s ad today offers a free Griffin AirClick with the purchase of any iPod photo, and a free belt clip with any iPod shuffle. Others are providing $20-30 discounts off of Altec speakers with the purchase of an iPod or iPod mini. These deals are better than nothing, and will likely maintain iPod sales at an enviable level, but they’re not the sort of promotions best tailored to capitalize on summer - a season when people are ready and willing to buy portable entertainment.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Spotify penalizing artists who release Apple Music exclusives
- Apple releases new round of iOS 10 and tvOS 10 betas
- Report: 2017 iPhone to eliminate home button
- Apple to add payment technology to iPhone for transit passes, Apple Pay in Japan
- Apple releases iOS 9.3.5 ‘security update’
- Report: Apple developing its own Snapchat-style social video editing iOS app
- Apple announces Apple Music Festival lineup including Alicia Keys, Britney Spears + more
- Universal calls an end to exclusives amid criticisms that Apple Music is hurting the industry
- Apple reveals some of its upcoming AI advancements for the iPhone
- Apple Music’s royalty rates complicate Spotify’s contract negotiations
- Western Digital My Cloud (OS 3)
- Distil Union Stanley Stand
- Philips Sonicare FlexCare Platinum Connected Bluetooth Toothbrush
- Audeze EL-8 Titanium Over-Ear Headphones
- Defined Corp Dome Stand for Apple Watch and iPhone
- Speck StyleFolio Pencil for 9.7” iPad Pro
- Audeze Sine On-Ear Headphone
- First Alert Onelink Wi-Fi Smoke + Carbon Monoxide Alarm
- Logitech Create 9.7” iPad Pro Keyboard Case
- iDevices Outdoor Switch Power Outlet
- Inside the betas: iOS 10 Photos gets Advanced Computer Vision
- Inside the betas: iOS 10 Music app delivers ‘clarity and simplicity’
- Inside the betas: iOS 10 Maps gets a major redesign
- Inside the betas: iOS 10 shakes up the user experience
- Inside the betas: watchOS 3 promises a real speed boost
- Inside the betas: A sneak peek at what’s new in tvOS 10
- Filling the Gap: A look at third-party HomeKit apps
- Instant Expert: Secrets & Features of tvOS 9.2
- Instant Expert: Secrets & Features of iOS 9.3
- Opinion: Why Apple needs a dedicated HomeKit app