Backstage
Backstage: Yes, the iPod is THAT important to Apple
This isn’t an Abe Hirschfeld caricature (or a Highlights for Children Hidden Pictures game for that matter), but if you had to guess how many iPods were in this window of a bricks-and-mortar Apple Store, what number would you guess? Between 1 and 3? How about 5? Maybe 8? Ten?
If you answered 11, you’re mostly correct. As it turns out, Apple’s new rotating store displays include 5 new 4G iPods on one side, then flip to reveal 5 iPod minis on the other. The most interesting part: a reference to “collect all five” on the iPod mini side, the first suggestion from Apple to date that one person (other than Karl Lagerfeld) might want to own multiple iPods.
And then there’s the sign, which makes 11. But behind the display sits a row of Macintosh computers, each with its own docked iPod. Then there’s the other window, which features yet another collection of iPods, and the store’s entryway, which has one more stand-up sign touting the iPod. Yes, the iPod’s here to stay. And it seems like Apple wants to make sure we don’t forget it.
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Comments
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1
must be nice to have enough $$ to have an ipod everyday of the week.
Posted by Jeff on August 9, 2004 at 10:19 PM (PDT)
2
Yes, but it would be unnecessary for most music collections. Might as well save the money and give it away. Next thing you know, you’ll be owning 40 or 60 of them, and designing one large case for them.
Posted by Questioner on August 13, 2004 at 4:49 PM (PDT)
3
I understand getting, say a 40GB for your main collection, and a mini for day-to-day/gym activities… but multiple mini’s?
Posted by Richard on September 13, 2004 at 5:25 AM (PDT)