iMac, mini drop before Showtime - why?
Published: Wednesday, September 6, 2006
When it comes to meriting full-fledged keynote-style events, Apple’s Mac computer upgrades have been hit and miss. Each of Apple’s new Intel machines was the subject of a special event to announce its launch, but the company has rolled out processor speed bumps with low-key announcements: basically, the new Macs just show up on the Apple web site and people talk about them.
This morning, Apple unveiled its most powerful iMac and Mac mini lineup ever - iMacs received brand new Core2Duo processors and a new 24” model, while Mac minis became dual-core across the board. It all happened without a major announcement, and with the Showtime keynote-style event planned for less than a week from now. Given that much of the world’s technology media will be gathering in San Francisco shortly, the obvious question is this: why did these new computers drop onto the radar screen before the event, rather than at it?
In Larry Angell’s words, “they must surely have enough new stuff at the event to not need these there too.” That has to be part of it. But just imagine what is going to take place at a special event where the announcement of these computers isn’t important enough to share the stage.
Another interesting point is that every Mac computer shipping today is dual-core or better, from the lowest-end minis to the top-end, quad-core Mac Pro - a major potential selling point for the entire Mac lineup (think Mac versus PC commercials with one PC and twin Macs), and possibly a feature we’ll need for upcoming Apple video applications. As we’ve noted across many prior articles and reviews, encoding speeds for MPEG-4 and H.264 videos can be atrocious on older computers; some old machines have trouble even playing these formats. Having a guaranteed second processor to spare for video encoding or playback - perhaps streaming or some other application, such as, say, running Windows at full speed - could be a big deal going forward, and one that Apple will use to make the Mac lineup that much more ubiquitous.
Strong iPod sales, best Mac lineup in history, and promises of bigger things to come? Yup. We’ve said it before and will say it again: we think this event, and its ramifications, are going to be big. iPod fans, keep your fingers crossed and your wallets at the ready.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Report: Forstall advising startups, involved in philanthropy
- Lightning developer leaves Apple, redesigns Square Reader
- China Mobile opens iPhone preorders on Dec. 12
- Apple, others call for govt. surveillance reform
- New apps aim to fix iOS 7 wallpaper issues
- iLounge Weekly coming Monday, new giveaway
- Apple quietly releases 74% iOS 7 adoption estimate
- Razer iOS controller leaked
- U.S. Apple Stores now using iBeacon
- Apps: Assassin’s Creed Pirates, Doctor Who: Legacy, Double Dragon Trilogy + Foursquare 7.0
- Belkin APEX360 Advanced Protection Case for iPad mini
- STM Grip 2 for iPad Air
- CM4 Slite Card Case for iPhone 5c
- Newer Technology NuGuard KX for iPad Air + iPad mini
- The Joy Factory aXtion Bold for iPad Air
- OtterBox Defender Series Case for iPad Air + iPad mini with Retina display
- Tabu Lumen TL800 App Enabled LED Color Smart Bulb
- Wren V5BT Bluetooth Wireless Speaker
- Incipio offGRID Pro Battery Case for iPhone 5
- Belkin WeMo Insight Switch
- Syncing multiple iCloud data with a family Mac
- iMessages come in from email address instead of phone number
- Whether to include specific apps in iCloud backups
- Passcode entry field not appearing on iPhone
- Custom ringtones assignments don’t sync to iCloud
- Resuming incomplete iCloud backups
- Adding multiple photos to a Shared Photo Stream
- Quality of videos sent via Messages
- Text messages being delivered to wrong iPhone
- Problems logging in to iTunes Store