iMac, mini drop before Showtime - why?
Published: Wednesday, September 6, 2006
When it comes to meriting full-fledged keynote-style events, Apple’s Mac computer upgrades have been hit and miss. Each of Apple’s new Intel machines was the subject of a special event to announce its launch, but the company has rolled out processor speed bumps with low-key announcements: basically, the new Macs just show up on the Apple web site and people talk about them.
This morning, Apple unveiled its most powerful iMac and Mac mini lineup ever - iMacs received brand new Core2Duo processors and a new 24” model, while Mac minis became dual-core across the board. It all happened without a major announcement, and with the Showtime keynote-style event planned for less than a week from now. Given that much of the world’s technology media will be gathering in San Francisco shortly, the obvious question is this: why did these new computers drop onto the radar screen before the event, rather than at it?
In Larry Angell’s words, “they must surely have enough new stuff at the event to not need these there too.” That has to be part of it. But just imagine what is going to take place at a special event where the announcement of these computers isn’t important enough to share the stage.
Another interesting point is that every Mac computer shipping today is dual-core or better, from the lowest-end minis to the top-end, quad-core Mac Pro - a major potential selling point for the entire Mac lineup (think Mac versus PC commercials with one PC and twin Macs), and possibly a feature we’ll need for upcoming Apple video applications. As we’ve noted across many prior articles and reviews, encoding speeds for MPEG-4 and H.264 videos can be atrocious on older computers; some old machines have trouble even playing these formats. Having a guaranteed second processor to spare for video encoding or playback - perhaps streaming or some other application, such as, say, running Windows at full speed - could be a big deal going forward, and one that Apple will use to make the Mac lineup that much more ubiquitous.
Strong iPod sales, best Mac lineup in history, and promises of bigger things to come? Yup. We’ve said it before and will say it again: we think this event, and its ramifications, are going to be big. iPod fans, keep your fingers crossed and your wallets at the ready.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- iLounge Game Spotlight: Hitman GO
- Alleged next-gen iPad Air front panel leaked
- Apps: Baby Bundle, Breeze, Helpouts + iOOTP Baseball 2014
- Apple selling refurbished iPad mini with Retina display
- Yahoo aims to become default iOS Safari search engine
- Apple working with Shazam on iOS song discovery feature
- iWatch poll ends, first accessory poll begins
- Hyundai bringing CarPlay to 2015 Sonata
- Apple agrees to anti-theft smartphone measures
- 8GB iPhone 5c launches in more European countries
- Booq Booqpad for iPad Air
- Rokform Fuzion+ for iPhone 5/5s
- Incipio Tek-nical for iPad Air
- Lepow ADD Power Bank
- Favi Swivel Screen Portfolio Case with Bluetooth Keyboard for iPad Air
- ChargerLeash Charge & Sync Smart Lightning Cable
- iWalk Sound Angle Portable Bluetooth Speaker
- iWalk Extreme 10,000 Duo Battery Pack
- Speck DuraFolio for iPad Air + iPad mini
- Hack Things Poppy 3D Camera for iPhone 4/4S/5/5c/5s + iPod touch 5G
- The Complete Guide to Apple TV Channels
- iHistory: From iPod + iTunes to iPhone, Apple TV + iPad, 2001 to 2010
- iHistory: From iPod + iTunes to iPhone, Apple TV + iPad: 2011 to Today
- Viewing only downloaded iTunes Match tracks
- Splitting purchased content between two iPads
- iLounge’s 2014 CES Best of Show Awards: iPad, iPhone, iPod + Mac
- Preview: 7 Big Apple Trends To Expect At The 2014 CES
- Non-Bluetooth Lightning dock speakers
- Shared Apple ID and switching away from iPhone
- Syncing multiple iCloud data with a family Mac