Interesting: Speck’s Fruity AT&T-Exclusive iPhone 4 Case Promo Box
In the video game industry, companies with huge promotional budgets routinely design special boxes and goodies to show off their new products to the media. But very few iPod, iPhone, or iPad developers have ever jazzed up new releases to show them off, and fewer still have come up with ways of doing so that don’t seem like attempts at bribery. Speck Products this week found the right side of the promotional line, coming up with a novel way to publicize its line of AT&T-exclusive CandyShell and Fitted Cases for iPhone 4: it assembled a faux fruit crate—amusingly orange-themed, rather than apple—with each of the exclusive cases wrapped in the sort of styrofoam packing wrappers used by high-end fruit retailers such as Harry and David.
Two colorful new versions of Fitted were in the box, both more “fun” and “summery” than the standard collection of mature fabric-backed cases; there were also three exclusive CandyShell variations, and the classic black and gray CandyShell that’s available elsewhere. Speck experiments with lots of colors and patterns for all of its cases, picking only a handful for widespread release and leaving many sitting in its labs—a deal like this clearly gives AT&T some interesting options, especially the black and pink CandyShell, that might appeal to fashion-conscious female customers.
Also interesting: going along with the orange theme, Speck included a “flip and tumble” portable shopping bag that can be compacted into a soft orange-shaped ball for easy storage and unfurled as needed. “Because comparing Apples to oranges is impossible,” explains Speck, “we’ve given you both to enjoy.” Cute. And a smart way to promote an exclusive case partnership that would have been very easy to miss otherwise.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Some Apple Music and iTunes Match services may be illegal in the U.K.
- Australian banks accused of anti-competitive behavior over Apple Pay lockout
- Happy Thanksgiving 2015 from iLounge!
- Apple reaches deal with UnionPay to bring Apple Pay to China
- DisneyLife subscription-based app launches in the U.K.
- Apple buys motion capture company Faceshift
- Apple CarPlay included in 2017 Mitsubishi Mirage
- Apple aims to launch Apple Pay in China by February
- MasterCard giving Apple Pay users free trips on London’s public transit system
- Apple wins DRM patent case against ContentGuard
- Parrot Hydrofoil Drone
- Apple Pencil for iPad Pro
- IK Multimedia iRig Pro DUO
- CableJive HeroDock
- Phiaton BT 330 NC Headphones
- Ecoxgear EcoPebble Powerbank + Speaker
- Lunatik Taktik 360 for iPhone 6/6s
- Belkin Charge Dock for Apple Watch + iPhone
- SwitchEasy Aero, N+, Nude, Play for iPhone 6s/iPhone 6s Plus
- Netatmo Welcome Smart Home Camera
- Under the Radar: 10 ‘hidden’ details about the new Apple TV
- Instant Expert: Secrets & Features of iOS 9.0
- Under the Radar: A closer look at smaller iPhone 6s and iPhone 6s Plus changes
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)
- Instant Expert: Secrets & Features of iTunes 12.2
- Instant Expert: Secrets & Features of iOS 8.4 + Apple Music
- CE Week 2015: IK Multimedia, Monowear’s Apple Watch bands + More
- Live From CE Week 2015: Brand New iPad, iPhone + Mac Accessories!
- Opinion: The ‘Grand Experiment’ of shifting to Google Photos
- Will removing a credit card from Safari also remove it from Apple Pay?