Backstage
iPhone’s Got a Time Machine, Too?
Leopard’s Time Machine running on iPhone (I kid, I kid)? Or just an odd choice of sample web pages to show off mobile Safari?
As the screenshot above shows, Apple’s latest ad for the iPhone—which is, incidentally, just as impressive as the other highly effective three that appeared on Sunday—focuses a lot on NYTimes.com. But not the NYTimes.com you can go visit today; rather, if you look carefully at the video, it’s the site as of October 2, 2006. That’s even older than the demo page shown during the January keynote (Jan. 9, 2007).
Why go with a version of the page that’s eight months old rather than something more recent? I’m guessing that it’s because that was a day on which a Nike+ ad was running on the main page, as shown in the video. It doesn’t seem to be related to the site’s interactive features or other recent layout changes; the ad even shows the site’s Flash-based video player, which iPhone now seems to be rendering properly during the demo. Sort of interesting.
Share This Article & Win an iTunes Gift Card. Comments
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
Recent News
- Apple launches Reserve and Pick Up retail service
- Apple patent points to simplified data sharing
- iPodweek coming shortly, still time to register
- Apple rolling out updated iTunes LP/Extras files
- Apple seeking new iPhone security manager
- Vers launches open-front Shellcases for iPod, iPhone
- iPhone developer accused of stealing phone numbers
- Quirky intros Beamer case for iPhone 3G, 3GS
- Apple’s Jobs named ‘CEO of the decade’
- Intel responds on iPhone sync issues
Recent Reviews
- Elexa Consumer Products iBlink
- Bose SoundDock 10
- Shure SE115m+ Sound Isolating Headset
- Apple Remote (2009)
- Kensington Travel Battery Pack and Charger for iPhone
- Tapulous Metallica Revenge
- Electronic Arts NBA Live by EA Sports
- Edifier iF500 Luna5 Encore
- Griffin iTrip for iPod + iPhone With iTrip Controller App
- XtremeMac Luna Voyager
Recent Articles
- Ask iLounge 11-6-09
- iPhone Gems: Asphalt 5 and Doom Classic
- Ask iLounge 10-30-09
- Instant Expert: Secrets & Features of Apple TV 3.0
- Ask iLounge 10-23-09
- iPhone Gems: Copy Cat, Derek Jeter Baseball, I Am T-Pain, MotionX GPS Drive, Pang + Real Racing GTI
- iPhone Gems: 2XL ATV Offroad, Adrenaline Golf Online + Iron Fist Boxing 3rd Strike
- iPhone Gems: BombLink, Rock Band + Tap Tap Revenge 3
- Ask iLounge 10-16-09
- iPhone Gems: Global Eater, NPR News, Pocket Tunes Radio, scanR + vTuner Radio
1
Somehow I get the feeling that the phone in the video is just a dummy. An empty shell. The images in the display were probably ‘filmed’ months ago and then added in later during post production.
Posted by pr10n on June 7, 2007 at 4:41 AM (PDT)
2
As conspiracy theories arise: maybe it’s a hint at the release date for Leopard, this october?
Posted by HungryJos on June 7, 2007 at 7:15 AM (PDT)
3
I would think if they were showing this type of ‘filmed’ video they would have to provide a disclaimer, similar to the way LCD TV commercials and other electronics do - the “pictures simulated” disclaimer.
Posted by Dburney on June 7, 2007 at 12:40 PM (PDT)
4
the imagess are simulateds. the times of the last update on the webpage (12.50 AM EST) is completely different to the 9.42 AM on the iPhone taskbar
Posted by Antarity on June 7, 2007 at 1:58 PM (PDT)
5
Antarity, that means nothing. The website isn’t updated in the wee hours of the night.
I don’t think the ads were simulated…you can clearly see the pixels in one of the ads when they close-up on the screen.
Posted by spyderracer393 on June 10, 2007 at 5:40 AM (PDT)