Backstage
iPhone’s Got a Time Machine, Too?
Leopard’s Time Machine running on iPhone (I kid, I kid)? Or just an odd choice of sample web pages to show off mobile Safari?
As the screenshot above shows, Apple’s latest ad for the iPhone—which is, incidentally, just as impressive as the other highly effective three that appeared on Sunday—focuses a lot on NYTimes.com. But not the NYTimes.com you can go visit today; rather, if you look carefully at the video, it’s the site as of October 2, 2006. That’s even older than the demo page shown during the January keynote (Jan. 9, 2007).
Why go with a version of the page that’s eight months old rather than something more recent? I’m guessing that it’s because that was a day on which a Nike+ ad was running on the main page, as shown in the video. It doesn’t seem to be related to the site’s interactive features or other recent layout changes; the ad even shows the site’s Flash-based video player, which iPhone now seems to be rendering properly during the demo. Sort of interesting.
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1
Somehow I get the feeling that the phone in the video is just a dummy. An empty shell. The images in the display were probably ‘filmed’ months ago and then added in later during post production.
Posted by pr10n on June 7, 2007 at 4:41 AM (PDT)
2
As conspiracy theories arise: maybe it’s a hint at the release date for Leopard, this october?
Posted by HungryJos on June 7, 2007 at 7:15 AM (PDT)
3
I would think if they were showing this type of ‘filmed’ video they would have to provide a disclaimer, similar to the way LCD TV commercials and other electronics do - the “pictures simulated” disclaimer.
Posted by Dburney on June 7, 2007 at 12:40 PM (PDT)
4
the imagess are simulateds. the times of the last update on the webpage (12.50 AM EST) is completely different to the 9.42 AM on the iPhone taskbar
Posted by Antarity on June 7, 2007 at 1:58 PM (PDT)
5
Antarity, that means nothing. The website isn’t updated in the wee hours of the night.
I don’t think the ads were simulated…you can clearly see the pixels in one of the ads when they close-up on the screen.
Posted by spyderracer393 on June 10, 2007 at 5:40 AM (PDT)