iPod Pricing: Will 2009 Be The $199 Year For iPod touch?
A simple question for readers who follow iPod pricing details like we do: will this be the year when the iPod touch becomes a $199 device? Or will Apple maintain 2008 pricing while boosting storage capacities?
iLounge’s editors have been discussing two likely pricing scenarios for the iPod touch family in light of recent economic and competitive trends; they go something like this:
(A) Due in part to the September 15 release of Microsoft’s touchscreen Zune HD at $219 (16GB) and $289 (32GB) prices, and in part to global economic conditions, Apple decides to completely wreck its competitor’s latest launch by using pricing that will guarantee its strongest holiday quarter ever. The third-generation iPod touch is announced in 16GB, 32GB, and 64GB capacities starting at $199, then graduating to $249 and $299. For the first time, a 128GB model is introduced at $349, putting the last nail in the coffin of the 120GB iPod classic, which is unceremoniously discontinued. The iPod nano drops to $99 and $149 prices, and the iPod shuffle drops to $49 or $59.
(B) Apple opts to preserve $229 to $399 pricing for the iPod touch, and releases three models: 16GB, 32GB, and 64GB. The company operates under the presumption that Microsoft’s Zune will remain essentially non-competitive regardless of any price advantage it maintains. iPod shuffle, nano, and classic models remain in their past configurations with feature tweaks at or near current pricing levels.
Which do you think is likely to happen? Or something else? We’d like to hear your thoughts in the lead-up to tomorrow’s Rock and Roll event in San Francisco.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Apple Pay support coming to more vending machines, kiosks, parking meters
- Apple releases iOS 8.1.3
- Apple TV adds 120 Sports channel
- Report: Bank verification methods leave Apple Pay vulnerable to fraud
- Apple filing reveals executive compensation plans, earnings
- Report: Apple Watch battery life expected to be about 19 hours
- Apple outlines limited HomeKit support for non-HomeKit accessories
- Report: Apple agrees to accept product inspections from Chinese government
- IK Multimedia announces iRig Mic Studio
- NimbleBit announces Apple Watch support for Letterpad
- Odoyo Power+Shell EX Rechargeable Battery Case for iPhone 6
- Patriot Memory Fuel iON Magnetic Charging Case with Charging Pad for iPhone 6
- Lenmar Maven Battery Case for iPhone 6
- STM Studio for iPad Air 2
- VSN Mobil V.360 Camera
- Booq Booqpad for iPad Air 2
- Incipio offGRID Express for iPhone 6
- Incipio Tuxen for iPad Air 2
- Incipio Trestle for iPhone 6 Plus
- Urban Armor Gear Folio Case for iPad Air 2
- Can I share in-app subscriptions among family members?
- Can I cancel or ‘unsend’ sent iMessages?
- Ten Things You Didn’t Know About Apple’s HomeKit
- Reorganizing files in the iTunes Media Folder
- Exchange text messages between two iPhones with no cellular data plan
- The Booths of the iProducts Marketplace at CES 2015
- Hands-on with CarPlay at CES 2015
- iLounge announces its CES 2015 Best of Show Awards
- Five Things to Watch for at CES 2015
- Last-Minute Holiday Gift Guide for 2014