iPod Pricing: Will 2009 Be The $199 Year For iPod touch?
A simple question for readers who follow iPod pricing details like we do: will this be the year when the iPod touch becomes a $199 device? Or will Apple maintain 2008 pricing while boosting storage capacities?
iLounge’s editors have been discussing two likely pricing scenarios for the iPod touch family in light of recent economic and competitive trends; they go something like this:
(A) Due in part to the September 15 release of Microsoft’s touchscreen Zune HD at $219 (16GB) and $289 (32GB) prices, and in part to global economic conditions, Apple decides to completely wreck its competitor’s latest launch by using pricing that will guarantee its strongest holiday quarter ever. The third-generation iPod touch is announced in 16GB, 32GB, and 64GB capacities starting at $199, then graduating to $249 and $299. For the first time, a 128GB model is introduced at $349, putting the last nail in the coffin of the 120GB iPod classic, which is unceremoniously discontinued. The iPod nano drops to $99 and $149 prices, and the iPod shuffle drops to $49 or $59.
(B) Apple opts to preserve $229 to $399 pricing for the iPod touch, and releases three models: 16GB, 32GB, and 64GB. The company operates under the presumption that Microsoft’s Zune will remain essentially non-competitive regardless of any price advantage it maintains. iPod shuffle, nano, and classic models remain in their past configurations with feature tweaks at or near current pricing levels.
Which do you think is likely to happen? Or something else? We’d like to hear your thoughts in the lead-up to tomorrow’s Rock and Roll event in San Francisco.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Sonos speakers available on Apple’s online store today, in Apple Stores next month
- Apple lacks lobbying power in fight with EU
- Apple to offer ‘Spoken Editions’ of written content from top publishers
- Apple working to turn HealthKit into diagnosis tool
- Hackers expose security flaw in iOS 10’s local backups
- Apple releases iOS 10.0.2 to fix headphone controls, iCloud Photo Library
- Report: Apple’s Siri home hub has reached the prototype stage
- Apple acquires machine learning company Tuplejump
- Apple releases iOS 10.1 public beta
- iOS 10.1 beta adds ‘Portrait’ Depth of Field effect
- Mass Fidelity Core Bluetooth Speaker
- Thought Out Simplex Tablet iPad Stand
- SmartX Galaxy ZEGA Starter Kit
- Apple iPhone 7 Plus Leather Case
- Apple Watch Series 2
- iPhone 7 and iPhone 7 Plus
- Twelve South HiRise 2 for iPhone + iPad
- Nomad Pod Pro for iPhone and Apple Watch
- Sevenhugs hugOne Sleep Monitoring System
- Kanex GoPower Watch Portable Battery for Apple Watch
- Instant Expert: Secrets & Features of watchOS 3
- Instant Expert: Secrets & Features of tvOS 10
- Instant Expert: Secrets & Features of iOS 10
- Inside the betas: iOS 10 Photos gets Advanced Computer Vision
- Inside the betas: iOS 10 Music app delivers ‘clarity and simplicity’
- Inside the betas: iOS 10 Maps gets a major redesign
- Inside the betas: iOS 10 shakes up the user experience
- Inside the betas: watchOS 3 promises a real speed boost
- Inside the betas: A sneak peek at what’s new in tvOS 10
- Filling the Gap: A look at third-party HomeKit apps