iPod Pricing: Will 2009 Be The $199 Year For iPod touch?
A simple question for readers who follow iPod pricing details like we do: will this be the year when the iPod touch becomes a $199 device? Or will Apple maintain 2008 pricing while boosting storage capacities?
iLounge’s editors have been discussing two likely pricing scenarios for the iPod touch family in light of recent economic and competitive trends; they go something like this:
(A) Due in part to the September 15 release of Microsoft’s touchscreen Zune HD at $219 (16GB) and $289 (32GB) prices, and in part to global economic conditions, Apple decides to completely wreck its competitor’s latest launch by using pricing that will guarantee its strongest holiday quarter ever. The third-generation iPod touch is announced in 16GB, 32GB, and 64GB capacities starting at $199, then graduating to $249 and $299. For the first time, a 128GB model is introduced at $349, putting the last nail in the coffin of the 120GB iPod classic, which is unceremoniously discontinued. The iPod nano drops to $99 and $149 prices, and the iPod shuffle drops to $49 or $59.
(B) Apple opts to preserve $229 to $399 pricing for the iPod touch, and releases three models: 16GB, 32GB, and 64GB. The company operates under the presumption that Microsoft’s Zune will remain essentially non-competitive regardless of any price advantage it maintains. iPod shuffle, nano, and classic models remain in their past configurations with feature tweaks at or near current pricing levels.
Which do you think is likely to happen? Or something else? We’d like to hear your thoughts in the lead-up to tomorrow’s Rock and Roll event in San Francisco.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- iLounge Weekly arrives Monday, sign up now
- Report reveals additional details on Apple and BMW talks
- Report: New Apple TV to debut in September, subscription service to come later
- Apple releases second iOS 8.4.1 beta to developers
- Volkswagen adds CarPlay to 2016 lineup
- AT&T wants $100M data throttling fine thrown out
- Apple Music added to T-Mobile’s Music Freedom
- Report: Apple Music hits 10M subscribers
- Apple Maps vans landing in France, Sweden in August
- Report: Slimmer iPad mini 4 on the way, upgraded iPad Air 3 a possibility
- PhotoFast i-FlashDrive MAX
- Zivix Jamstik+ MIDI Guitar Controller
- Ulak Lumenair for iPhone 6
- Apple iPod touch (Sixth-Generation)
- Ventev Powercell 3015c and Powercell 6000+
- Bowers & Wilkins P5 Wireless Headphones
- IK Multimedia iRig Mic Studio
- iClever Apple Watch Charging Stand
- TempTraq Wearable Bluetooth Thermometer
- JBL Clip+ Bluetooth Speaker
- Instant Expert: Secrets & Features of iTunes 12.2
- Instant Expert: Secrets & Features of iOS 8.4 + Apple Music
- CE Week 2015: IK Multimedia, Monowear’s Apple Watch bands + More
- Live From CE Week 2015: Brand New iPad, iPhone + Mac Accessories!
- A First Look at iOS 9’s Transit in Apple Maps
- Opinion: The ‘Grand Experiment’ of shifting to Google Photos
- Will removing a credit card from Safari also remove it from Apple Pay?
- Can I mute Handoff calls coming into my Mac from my iPhone?
- How do I keep my iPhone calls from ringing on my Mac?
- Why doesn’t Traffic show up on my Today Notifications Screen?