iPod Pricing: Will 2009 Be The $199 Year For iPod touch?
A simple question for readers who follow iPod pricing details like we do: will this be the year when the iPod touch becomes a $199 device? Or will Apple maintain 2008 pricing while boosting storage capacities?
iLounge’s editors have been discussing two likely pricing scenarios for the iPod touch family in light of recent economic and competitive trends; they go something like this:
(A) Due in part to the September 15 release of Microsoft’s touchscreen Zune HD at $219 (16GB) and $289 (32GB) prices, and in part to global economic conditions, Apple decides to completely wreck its competitor’s latest launch by using pricing that will guarantee its strongest holiday quarter ever. The third-generation iPod touch is announced in 16GB, 32GB, and 64GB capacities starting at $199, then graduating to $249 and $299. For the first time, a 128GB model is introduced at $349, putting the last nail in the coffin of the 120GB iPod classic, which is unceremoniously discontinued. The iPod nano drops to $99 and $149 prices, and the iPod shuffle drops to $49 or $59.
(B) Apple opts to preserve $229 to $399 pricing for the iPod touch, and releases three models: 16GB, 32GB, and 64GB. The company operates under the presumption that Microsoft’s Zune will remain essentially non-competitive regardless of any price advantage it maintains. iPod shuffle, nano, and classic models remain in their past configurations with feature tweaks at or near current pricing levels.
Which do you think is likely to happen? Or something else? We’d like to hear your thoughts in the lead-up to tomorrow’s Rock and Roll event in San Francisco.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- AT&T locks Apple SIM cards upon activation in iPad Air 2, iPad mini 3
- iTunes music sales down at least 13 percent worldwide
- iPad Air 2 includes NFC chip, but likely won’t be used (Updated)
- Apps of the Week: Inbox by Gmail, Pixelmator, NHL 2K + more
- iPad mini 3 unboxing and comparison gallery posted
- iPad Air 2 Control Center features separate mute and rotation buttons
- GT Advanced announces settlement with Apple
- iPad Air 2 ships with 10W power adapter
- Olloclip debuts 4-in-1 Photo Lens for iPhone 6 / 6 Plus
- iFixit posts iPad Air 2 teardown
- Speck MightyShell for iPhone 6
- Misfit Flash Fitness + Sleep Monitor
- Just Mobile Xtand Go Z1
- PowerSkin Pop’n 2 for iPhone 6/6 Plus
- APC M5BK + M10BK 5000/10000mAh Mobile Power Packs
- ClamCase ClamCase Pro for iPad mini
- IK Multimedia iRig Pads MIDI Groove Controller
- Hex Icon Wallet and Solo Wallet for iPhone 6
- SwitchEasy 0.35, LifePocket + Numbers for iPhone 6
- GE Link Connected LED Bulb + Wink Hub
- Instant Expert: Secrets & Features of iOS 8.1
- An Easy Guide To Setting Up + Using Apple Pay In iOS 8.1
- Ten Things You Didn’t Know About iPad Air 2 + iPad mini 3
- Mind The Gap: What’s iPad’s Role In An iPhone 6 (Plus) World?
- Editorial: Why I Switched To T-Mobile (And You Might, Too)
- The Early Guide To Apple Watch Apps
- iLounge’s Top iPhone 6 + iPhone 6 Plus Case Picks (Fall 2014)
- Instant Expert: Secrets & Features of iOS 8.0
- Multi-Editorial: On Apple’s iPhone 6, iPhone 6 Plus + Apple Watch
- What’s New In Apple TV 7.0