Japan’s Simplism Arrives On U.S. Shores, With A Big Lineup
There aren’t many major iPod and iPhone accessory brands that haven’t brought—or tried to bring—their product lines to consumers in the United States. The launch of Japanese brand Simplism here enables us to cross one more name off the ever-shrinking list; the company has developed a dominant position on store shelves in Japan, as we noticed during our most recent visit there in November, and now it is bringing a massive collection of its products to American customers.
We’re going to be posting a bunch of First Looks shortly, but wanted to call out a couple of things that were noteworthy about the lineup as a whole. First, it’s unusual these days to see a company show up with a fully-formed family of quality products in matching, sharp packaging, ranging from cases to remote controls and simple electronics. For products that are made in China—a distinction from much of what has been developed and popularized by Japanese companies such as Power Support—Simplism’s lineup actually looks pretty nice.
There are little touches, such as polished metal against the leather cases, atypically clean tapering in the silicone cases, and Apple-inspired touches on one of the wall chargers (“Dual USB Charger Air”) that people will like. The company’s look is consistent at the very least, and at times, impressive.
On the flip side, the leather cases aren’t using the really expensive stuff, and some of the items have wonky seams, the goofy circular Apple logo cut-outs we dislike, or other imperfections. And there’s very little in the collection that we haven’t seen before in some similar form, with the exception of an iPod shuffle case and some of the design touches mentioned above. Some of the items will be of more interest and curiosity to iPod addicts, third-party designers, and our editors than to everyone else.
So why should this matter to the rest of our readers—or, at least those who check Backstage now and again? One reason: seeing an entire product lineup appear here at once was common in years past, but there wasn’t anything like that in the whole of 2009; releases slowed dramatically and companies were retrenching rather than growing. Simplism is making the sort of strong first impression over here that we haven’t seen from companies in a while, and we’re hoping that it’s the sign of better things to come from the rest of the iPod and iPhone world in 2010. It’s high time for the turnaround we’ve all been waiting for.
Updated: Here are a few of the more interesting items:
Simplism Remote Controller 3 Buttons for iPod
Simplism Nike + iPod Sensor Holder
Simplism Emergency Battery, Dual USB Charger Slide + Dual USB Charger Air
Simplism Cases for Fifth-Generation iPod nano
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- iDevices adds dynamic automation, enhanced scheduling to ‘Connected’ app for HomeKit
- Apple reports that iOS 10.2.1 significantly reduces unexpected iPhone 6s shutdown issues
- Mobiata announces sunset of FlightTrack 5 and FlightBoard apps
- Harman announces first Wireless CarPlay implementation
- Report: Apple still considering several possible wireless charging solutions for ‘iPhone 8’
- Mini Metro adds Endless Mode
- Apple issues statement opposing Trump administration’s rescission of transgender rights
- ResearchKit study conducted using Apple Watch reveals new insights into seizures
- Instagram adds ability to include up to 10 photos or videos in a single post
- Facebook’s talks with MLB raise possibility that game streams could come to Apple TV
- PureGear PureSwitch HomeKit-enabled Wireless Smart Plug
- 1More Triple Driver In-Ear Headphones
- Revogi Smart Lightbulb, Smart Lightstrip, Smart Candle + Smart Meter Plug
- Audeze iSine10 In-Ear Headphones
- MOCACARE MOCACuff Connected Blood Pressure Monitor
- Apple AirPods
- Elgato Eve Motion
- Olloclip Core Lens Set for iPhone 7/7 Plus
- Logitech Pop Home Switch Starter Pack
- Elgato Eve Light Switch
- Top Five: The Best Products for Building a Smart Home with HomeKit
- Instant Expert: Secrets & Features of watchOS 3
- Instant Expert: Secrets & Features of tvOS 10
- Instant Expert: Secrets & Features of iOS 10
- Inside the betas: iOS 10 Photos gets Advanced Computer Vision
- Inside the betas: iOS 10 Music app delivers ‘clarity and simplicity’
- Inside the betas: iOS 10 Maps gets a major redesign
- Inside the betas: iOS 10 shakes up the user experience
- Inside the betas: watchOS 3 promises a real speed boost
- Inside the betas: A sneak peek at what’s new in tvOS 10