Leopard: A Coupon, Please, Apple
Just one thought on today’s announcement that OS X 10.5 has been delayed until October: Apple, please just offer a coupon to the many, many people who have been holding off on buying a Mac until Leopard’s released.
I get lots of telephone calls and e-mails from friends in this situation - people I’ll call latter-day halo effecters. Existing Mac users waiting for the latest and greatest may be mildly disappointed by the delay, but those who have been waiting patiently to buy their first Macs are in a different state of mind today; their hopes were just dashed. Or will be, when they hear the news over the next few days. Another Leopard delay is another 6 months of being stuck with a PC they hate enough to ditch.
A coupon is an easy way to remedy this: “buy a Mac now, get Leopard when it’s released.” Speaking solely for myself, I know that my next Mac purchase—planned for the next wave of updates—would be a no-brainer with that sort of guarantee. While there are counter-arguments to be made, namely that doing this might shorten the lines of pent-up demand come Leopard’s release in October, or force Apple’s accountants to postpone some revenue recognition until a later quarter, I think it’d be worth it to build goodwill and the Mac’s user base at a time when lots of people are ready to make the switch.
Readers, what do you think?
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Invoxia adds Amazon Alexa to Triby
- Apple provides more details on new Apple Music API
- Apple Music for Android adds music videos, Family Plan support
- Icahn pulls out of Apple over China concerns
- Apple launches CareKit, with four apps debuting today
- Alleged schematics for iPhone 7 ‘Pro’ show up in Japanese magazine
- Nintendo bringing Fire Emblem, Animal Crossing to iOS
- FBI will not disclose San Bernardino iPhone hack
- Notes from Apple’s Q2 2016 earnings call
- Apple Q2 results: $50.6B revenue, 51M iPhones, 10M iPads sold
- August Doorbell Cam
- August Smart Lock HomeKit enabled + Smart Keypad
- ecobee3 HomeKit-enabled smart Wi-Fi thermostat
- Zagg Now Cam
- Yantouch EyE Portable Wireless Speaker
- Netatmo Wind Gauge
- Incipio Stashback for iPhone 6/6s
- Schlage Sense Smart Deadbolt with HomeKit support
- ClamCase ClamCase Pro for iPad mini 4
- Brydge BrydgeMini II Keyboard for iPad mini 4
- Filling the Gap: A look at third-party HomeKit apps
- Instant Expert: Secrets & Features of tvOS 9.2
- Instant Expert: Secrets & Features of iOS 9.3
- Opinion: Why Apple needs a dedicated HomeKit app
- Inside the betas: What’s new in iOS 9.3 and tvOS 9.2 (Updated)
- Life with HomeKit: Our experiences with Apple’s home automation system
- Under the Radar: 10 ‘hidden’ details about the new Apple TV
- Instant Expert: Secrets & Features of iOS 9.0
- Under the Radar: A closer look at smaller iPhone 6s and iPhone 6s Plus changes
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)