Live from the Apple Store, Part 1: Parasites
Every few weeks, I go and check out a few retail Apple Stores just to see what’s happening away from my desk - most of the time, it’s on the weekends, but today, I set aside the afternoon for MacBook Pro repairs, so I’m writing from the local mall on our spare MacBook. This week, what’s going on outside the Apple Stores has actually been more newsworthy than what’s inside.
In New York, Greenpeace was protesting at an Apple Store to make Apple more environmentally friendly, and in London, some group or another tried to convince people to sing songs to each other rather than buying iPods. Orange County’s stores aren’t quite so - uh - political. Here, the most eye-catching things outside of Apple Stores are the little vendors that have recently set up adjacent iPod accessory kiosks designed to catch people right before or after they’re leaving the “official” stores.
This weekend, we spotted one of these shops in Mission Viejo, and some of the items on sale were actually stunning. We could have predicted that they’d be pushing the cheapest of the cheap silicone cases, but not that they’d be openly trying to sell the same knockoffs of Apple’s nano armbands we saw last year in stores overseas. These items were shelved alongside inexpensive speakers from Logic3, plus a surprising number of ABT accessories, though nothing else from the bigger U.S. iPod vendors.
Today, at the Irvine Spectrum store, a kiosk’s placement is even more brazen: it’s a different store, but literally right outside the Apple Store’s front door. Though it’s billed as a gadget-agnostic kiosk, the vast majority of the Gizmobies stand is covered in packaged iPod stickers; whatever other gadgets it’s there for, it’s not trying hard to promote. A few other low-end add-ons (cables, car mounts, and car chargers) - none from major companies - are also there for sale, just in case you don’t like the ones in Apple’s shop.
Is there anything wrong with these sorts of satellite shops? Technically, no: it’s great that people have so many different iPod accessory options at different prices, and on some level, it’s amazing that those different options can be found at two stores literally right next to each other at major shopping malls. But because of the stuff they’re selling, these kiosks remind me of the somewhat famous Steve Jobs story about Mac computer clone makers having their licenses abruptly terminated: according to the story, Jobs saw the clone makers as “parasites,” profiting off the company’s marketing dollars and hard development work with minimal effort, just by offering cheaper alternatives.
Now I like affordable accessories and the growth of the iPod add-on market at least as much as the next guy - maybe a little more so - but I’ll also be the first person to tell you that there are points at which the iPod ecosystem has felt a little out of control. A few years ago, that point was when untested iPod batteries and car chargers started to show up and fry iPods on contact. Today, as every day sees the release of another three nothing-special accessories, I spend a lot of time thinking about that Steve Jobs story, wondering who the parasites are today, and who are Apple’s true supporters - the people who make its computers and iPods better through their actions.
It can be hard to draw the line fairly, and Apple’s corporate interests aren’t the only ones at stake here. Even if Greenpeace isn’t serving Apple’s goals, it may be doing the environment - and thereby, the world - some service. But as I walk past kiosks full of stickers and low-end cables - or worse yet, knockoffs of Apple products - so close to Apple Stores, I’m not entirely sure that anyone other than the kiosks’ owners are better for their presence. Readers, what do you think?
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Apple releases fourth developer betas for iOS 9.3.2, tvOS 9.2.1
- Bowers & Wilkins acquired by EVA Automation
- India rejects Apple’s plan to sell used iPhones
- Rumor: Purported iPhone 7 component photo shows headphone jack intact
- Families fight in court over missing teen’s iPhone data
- Court allows police to force woman to unlock iPhone with Touch ID fingerprint
- Coach reportedly releasing bands for Apple Watch
- Invoxia adds Amazon Alexa to Triby
- Apple provides more details on new Apple Music API
- Apple Music for Android adds music videos, Family Plan support
- August Doorbell Cam
- August Smart Lock HomeKit enabled + Smart Keypad
- ecobee3 HomeKit-enabled smart Wi-Fi thermostat
- Zagg Now Cam
- Yantouch EyE Portable Wireless Speaker
- Netatmo Wind Gauge
- Incipio Stashback for iPhone 6/6s
- Schlage Sense Smart Deadbolt with HomeKit support
- ClamCase ClamCase Pro for iPad mini 4
- Brydge BrydgeMini II Keyboard for iPad mini 4
- Filling the Gap: A look at third-party HomeKit apps
- Instant Expert: Secrets & Features of tvOS 9.2
- Instant Expert: Secrets & Features of iOS 9.3
- Opinion: Why Apple needs a dedicated HomeKit app
- Inside the betas: What’s new in iOS 9.3 and tvOS 9.2 (Updated)
- Life with HomeKit: Our experiences with Apple’s home automation system
- Under the Radar: 10 ‘hidden’ details about the new Apple TV
- Instant Expert: Secrets & Features of iOS 9.0
- Under the Radar: A closer look at smaller iPhone 6s and iPhone 6s Plus changes
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)