On Lessons Learned, or Why iPhone OS 3.0 Will Hit Before Next-Gen iPhones
On July 10, 2008, Apple prematurely released iPhone Software 2.0, setting in motion one of the biggest launch flubs the company has ever seen. The following day, as the iPhone 3G went on sale and many current iPhone and iPod touch users began downloading the new software—which required activation, just like a new phone—Apple’s activation servers ground to a halt, causing enormous delays at Apple and carrier stores around the world. Amazingly, the server failures left some new iPhone 3G customers with useless handsets, unable to revert to their prior, working phones, but also unable to use their new, expensive iPhones. It was a PR catastrophe for the company, that, when combined with early MobileMe and App Store issues—both of which launched that same day—took the company weeks if not months to completely clear up.
This experience is why those of you anxiously awaiting the release of iPhone OS 3.0 for the iPhone and iPod touch should expect the update to become available sooner rather than later. After enduring the problems that a simultaneous launch schedule caused last year, we’re expecting that Apple will get 3.0 out the door well ahead of the next-generation iPhone, in hopes of getting as many users as possible migrated to the new software prior to launch day. Yesterday’s release of iTunes 8.2, which is required for iPhone OS 3.0, only lends further credence to the notion that Apple does not want to deal with another mess like the one it had on its hands last July, and a staggered release for the new OS and new iPhone seems like one of the most obvious ways to ensure that this year’s iPhone release goes as smoothly as possible.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Happy Holidays from iLounge!
- Russian Apple Online Store returns with increased prices
- Cook ‘deeply offended’ by BBC allegations
- BBC investigative report claims Apple fails to protect Chinese workers
- Apple releases iOS 8.2 beta 3 to developers
- Tim Cook announces $20M raised for (PRODUCT)RED in internal e-mail
- Apple announces 64-bit and iOS 8 requirements for app updates
- Apple ordered to turn over records in Canadian iPhone antitrust probe
- Apple halts online sales in Russia
- Apple found not guilty in iPod, iTunes Store lock-in suit
- BuQu Tech PowerArmour Battery Case for iPhone 6
- Grovemade Maple iPhone Case for iPhone 6
- Tylt Energi Sliding Power Case for iPhone 6
- Just Mobile TopGum
- Kenu Highline for iPhone 6 + iPhone 6 Plus
- STM Dux for iPhone 6
- Kenu Stance Compact Tripod for iPhone
- SwitchEasy Boombox for iPhone 6
- STM Skinny Pro for iPad Air 2
- SwitchEasy Rave for iPhone 6, iPhone 6 Plus + Wrap for iPhone 6 Plus
- Last-Minute Holiday Gift Guide for 2014
- Instant Expert: Secrets & Features of iTunes 12
- Instant Expert: Secrets & Features of iOS 8.1
- An Easy Guide To Setting Up + Using Apple Pay In iOS 8.1
- Ten Things You Didn’t Know About iPad Air 2 + iPad mini 3
- Mind The Gap: What’s iPad’s Role In An iPhone 6 (Plus) World?
- Editorial: Why I Switched To T-Mobile (And You Might, Too)
- The Early Guide To Apple Watch Apps
- iLounge’s Top iPhone 6 + iPhone 6 Plus Case Picks (Fall 2014)
- Instant Expert: Secrets & Features of iOS 8.0