On Lessons Learned, or Why iPhone OS 3.0 Will Hit Before Next-Gen iPhones
On July 10, 2008, Apple prematurely released iPhone Software 2.0, setting in motion one of the biggest launch flubs the company has ever seen. The following day, as the iPhone 3G went on sale and many current iPhone and iPod touch users began downloading the new software—which required activation, just like a new phone—Apple’s activation servers ground to a halt, causing enormous delays at Apple and carrier stores around the world. Amazingly, the server failures left some new iPhone 3G customers with useless handsets, unable to revert to their prior, working phones, but also unable to use their new, expensive iPhones. It was a PR catastrophe for the company, that, when combined with early MobileMe and App Store issues—both of which launched that same day—took the company weeks if not months to completely clear up.
This experience is why those of you anxiously awaiting the release of iPhone OS 3.0 for the iPhone and iPod touch should expect the update to become available sooner rather than later. After enduring the problems that a simultaneous launch schedule caused last year, we’re expecting that Apple will get 3.0 out the door well ahead of the next-generation iPhone, in hopes of getting as many users as possible migrated to the new software prior to launch day. Yesterday’s release of iTunes 8.2, which is required for iPhone OS 3.0, only lends further credence to the notion that Apple does not want to deal with another mess like the one it had on its hands last July, and a staggered release for the new OS and new iPhone seems like one of the most obvious ways to ensure that this year’s iPhone release goes as smoothly as possible.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Chinese Government may require Apple to build ‘back door’ into iPhones
- Notes from Apple’s Q1 2015 earnings call
- Cook: Apple Watch shipping in April
- Apple Q1 2015: Record $74.6B revenue, 74.5M iPhones, 24.4M iPads
- Apple Pay support coming to more vending machines, kiosks, parking meters
- Apple releases iOS 8.1.3
- Apple TV adds 120 Sports channel
- Report: Bank verification methods leave Apple Pay vulnerable to fraud
- Apple filing reveals executive compensation plans, earnings
- Report: Apple Watch battery life expected to be about 19 hours
- Harman Kardon Soho Wireless Headphones
- Odoyo Power+Shell EX Rechargeable Battery Case for iPhone 6
- Patriot Memory Fuel iON Magnetic Charging Case with Charging Pad for iPhone 6
- Lenmar Maven Battery Case for iPhone 6
- STM Studio for iPad Air 2
- VSN Mobil V.360 Camera
- Booq Booqpad for iPad Air 2
- Incipio offGRID Express for iPhone 6
- Incipio Tuxen for iPad Air 2
- Incipio Trestle for iPhone 6 Plus
- How do I get a phone number on iMessage?
- Can I share in-app subscriptions among family members?
- Can I cancel or ‘unsend’ sent iMessages?
- Ten Things You Didn’t Know About Apple’s HomeKit
- Reorganizing files in the iTunes Media Folder
- Exchange text messages between two iPhones with no cellular data plan
- The Booths of the iProducts Marketplace at CES 2015
- Hands-on with CarPlay at CES 2015
- iLounge announces its CES 2015 Best of Show Awards
- Five Things to Watch for at CES 2015