Praise for In-App Purchasing Done (Mostly) Right: Ramp Champ
Published: Tuesday, August 25, 2009
Earlier today, we reviewed Ramp Champ, a game by The Iconfactory that applies a new coat of gloss to the old skee-ball genre by replacing skee-ball’s plain circular targets with elaborately drawn artwork, then adding themed music and sound effects for added atmosphere. The $2 title ships with four different backdrops, a ticket-based reward system, and a number of charming little elements that will hook many players; it’s not the best-controlled skee-ball title we’ve tried on the iPhone, nor the best use of the device’s graphics hardware, but it’s very cool.
What was especially noteworthy about Ramp Champ was an iPhone 3.0-specific feature that we’ve already seen demonstrated poorly and used poorly, but not really used well: In-App Purchasing. There are fears, frankly with very good foundation, that developers will transform their iPhone OS titles into miniature ATM machines, selling games with very limited functionality and then charging players for every stage or two, bundles of weapons, music, and other features that the typical game just includes without a whole bunch of “Buy Now” buttons. Developers such as Electronic Arts, normally known for releasing fully-featured titles, seemed to be genuinely excited to be able to sell $1 in-game access to your own iPod’s music library—with those sorts of ideas, where would the nickel and diming end?
By comparison, Iconfactory seems to have struck almost the exact right balance with Ramp Champ. You pay $2 for the aforementioned four levels, which provide enough entertainment in and of themselves to justify that asking price. Then, if you want, you can pay $1 for a set of two more levels, or $2 for a total of four more levels, bringing the game’s price up to $4 for 8 levels. Each of the add-on levels is as thoroughly developed and interesting as the rest, and carries its own rewards for good play. Would it be great to have gotten these levels for free? Sure. Would it be even cooler if Iconfactory rewarded great players by unlocking the levels rather than selling them? Yes. But because of Ramp Champ’s low initial price, and the low $1 charge for adding a set of two new levels, In-App Purchasing suddenly seems fair. Iconfactory also includes a means to let you recover your downloaded purchases in the event that the app gets wiped out or deleted from your iPhone, assuming that you’ve backed it up with iTunes.
It wouldn’t be a stretch to predict that there are going to be any number of examples going forward that don’t follow Ramp Champ’s model, and wind up walking over the line of what’s smart or even acceptable for an In-App Purchase. For the time being, it’s nice to see that someone has used the feature in a generally unobjectionable way to offer real value-added content to a game that already stood on its own as worthwhile. Hopefully others will learn from this example, and iPhone gamers will benefit.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- iLounge Game Spotlight: Doggins
- Apps: Findery, Gmail 3.0, Real Racing 3 2.1 + Star Wars: KOTOR 1.2
- Apple ‘scrambling’ to meet FTC deadline on in-app purchases
- Report: Mercedes working on aftermarket CarPlay installations
- Suit alleges Apple stores discriminate against visually impaired
- Popular app developer ComiXology reports security breach
- Report: Apple moved $8.9B in profits to tax haven
- Azoi introduces Wello health monitoring iPhone case
- Report: Apple bringing full-screen video ads to iOS
- Report: Apple working to expand Siri functionality for iWatch
- TwelveSouth SurfacePad for iPad mini
- Neptor NP056K Dual Port Portable Battery Charger
- RooCase Dual-View 360 for iPad Air
- Mophie Space Pack for iPhone 5/5s
- SnowLizard Products SLXtreme 5 for iPhone 5/5s
- Lepow Moonstone 9000mAh Power Bank
- Thought Out PED4 Planet IPA10 for iPad Air
- Plantronics Voyager Edge Bluetooth Headset
- Anker TC930 Bluetooth Keyboard Cover for iPad Air
- iBattz Mojo Battstation Optimus
- Viewing only downloaded iTunes Match tracks
- Splitting purchased content between two iPads
- iLounge’s 2014 CES Best of Show Awards: iPad, iPhone, iPod + Mac
- Preview: 7 Big Apple Trends To Expect At The 2014 CES
- Non-Bluetooth Lightning dock speakers
- Shared Apple ID and switching away from iPhone
- Syncing multiple iCloud data with a family Mac
- iMessages come in from email address instead of phone number
- Whether to include specific apps in iCloud backups
- Passcode entry field not appearing on iPhone