Same-Day iTunes Movies Are Worth More Than a Golf Clap
Published: Thursday, May 1, 2008
It might not be the flashiest press release that Apple’s put out in the last two years, but today’s announcement that U.S. customers will be able to buy movies* from the iTunes Store on the same day they’re released on DVD is huge. “Walmart and Amazon and Target and Best Buy are probably freaking out right now” sort of huge.
This particular omission from the iTunes Store was, to our eyes, seriously crippling Apple’s ability to compete with the big boys on video sales. Imagine what iTunes would have looked like for music buyers if it couldn’t sell or pre-order new releases—well, you don’t really need to imagine it, as the video section of iTunes used to look that way, filled largely with films you’d all but forgotten about and had to search to find something interesting. There was also that daunting question: why pay $15 for a “new release” today when you could have gone to Target and gotten the DVD for around the same price a week or more ago?
When iTunes movie rentals—both SD and HD versions—are truly available on the same day as DVD releases, Netflix and Blockbuster have a lot to worry about. And that asterisk above? Apple still needs to bulk up its video catalog, a lot, before it can truly compete with DVD stores. But there’s no doubt; Apple’s finally on the right path with video, and anyone who doubts that it’s driving a bulldozer would be well-advised to bulk up or get out of the way.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- iTunes Radio could be standalone app in iOS 8
- Apple drops iPhone return policy to 14 days
- Apps: Duolingo 3.3, Marvel Unlimited 2.0, Smash Hit + Wave Wave
- Apple running large iPhone 5c ad on NY Times site
- Report: iOS 8 Maps to gain public transit directions
- Apple updates Remote app with improved Apple TV integration
- iOS 7.1 reveals two new iPad models?
- Apple TV 6.1 update released, allows users to hide channels
- Apple releases iOS 7.1
- Apple iPhone trade-in program arrives in Canada
- Grovemade Bamboo iPad Case for iPad mini
- Soundfreaq Sound Rise SFQ-08 Wireless Speaker with Alarm Clock
- Chil PowerShare Reactor 5.1 Amp Multidevice Charger
- TwelveSouth SurfacePad for iPad mini
- Neptor NP056K Dual Port Portable Battery Charger
- RooCase Dual-View 360 for iPad Air
- Mophie Space Pack for iPhone 5/5s
- SnowLizard Products SLXtreme 5 for iPhone 5/5s
- Lepow Moonstone 9000mAh Power Bank
- Thought Out PED4 Planet IPA10 for iPad Air
- iHistory: From iPod + iTunes to iPhone, Apple TV + iPad, 2001 to 2010
- iHistory: From iPod + iTunes to iPhone, Apple TV + iPad: 2011 to Today
- Viewing only downloaded iTunes Match tracks
- Splitting purchased content between two iPads
- iLounge’s 2014 CES Best of Show Awards: iPad, iPhone, iPod + Mac
- Preview: 7 Big Apple Trends To Expect At The 2014 CES
- Non-Bluetooth Lightning dock speakers
- Shared Apple ID and switching away from iPhone
- Syncing multiple iCloud data with a family Mac
- iMessages come in from email address instead of phone number