Same-Day iTunes Movies Are Worth More Than a Golf Clap
It might not be the flashiest press release that Apple’s put out in the last two years, but today’s announcement that U.S. customers will be able to buy movies* from the iTunes Store on the same day they’re released on DVD is huge. “Walmart and Amazon and Target and Best Buy are probably freaking out right now” sort of huge.
This particular omission from the iTunes Store was, to our eyes, seriously crippling Apple’s ability to compete with the big boys on video sales. Imagine what iTunes would have looked like for music buyers if it couldn’t sell or pre-order new releases—well, you don’t really need to imagine it, as the video section of iTunes used to look that way, filled largely with films you’d all but forgotten about and had to search to find something interesting. There was also that daunting question: why pay $15 for a “new release” today when you could have gone to Target and gotten the DVD for around the same price a week or more ago?
When iTunes movie rentals—both SD and HD versions—are truly available on the same day as DVD releases, Netflix and Blockbuster have a lot to worry about. And that asterisk above? Apple still needs to bulk up its video catalog, a lot, before it can truly compete with DVD stores. But there’s no doubt; Apple’s finally on the right path with video, and anyone who doubts that it’s driving a bulldozer would be well-advised to bulk up or get out of the way.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Apple TV, iPad Pro to be sold online in late October, in stores early November?
- iBooks adds exclusive enhanced editions of Harry Potter series
- Report: Barclays to launch Apple Pay support in the UK early next year
- Apple reveals Beats Pill+ speaker
- Antitrust monitor: Apple is ‘its own worst enemy’
- Report: Apple holding $181.1 billion in offshore tax havens
- Apple releases fourth iOS 9.1 beta, third tvOS beta to developers
- Apple taking reservations for new iPhones in six European countries
- Apple adds transit directions for Boston, Sydney
- Apple acquires artificial intelligence firm Perceptio
- Parrot Jumping Night and Jumping Race Drones
- Trident Case Aegis Pro Case for iPhone 6/6s
- Scosche boomBOTTLE+ Waterproof Wireless Speaker
- Just Mobile Quattro Folio for iPhone 6s
- X-Doria Defense Lux for iPhone 6s/6
- Spigen Perfect Armor for iPhone 6s, Slim/Tough Armor for iPhone 6s Plus
- Spigen Neo Hybrid / Carbon / EX + Ultra Hybrid for iPhone 6s/6s Plus
- Speck CandyShell Clear and CandyShell Inked Jonathan Adler for iPhone 6/6s
- BenQ treVolo Bluetooth Portable Electrostatic Speaker
- iPhone 6s and iPhone 6s Plus
- Instant Expert: Secrets & Features of iOS 9.0
- Under the Radar: A closer look at smaller iPhone 6s and iPhone 6s Plus changes
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)
- Instant Expert: Secrets & Features of iTunes 12.2
- Instant Expert: Secrets & Features of iOS 8.4 + Apple Music
- CE Week 2015: IK Multimedia, Monowear’s Apple Watch bands + More
- Live From CE Week 2015: Brand New iPad, iPhone + Mac Accessories!
- Opinion: The ‘Grand Experiment’ of shifting to Google Photos
- Will removing a credit card from Safari also remove it from Apple Pay?
- Can I mute Handoff calls coming into my Mac from my iPhone?