Sources Speculate On 2010 iPod + Apple TV Family Changes
We’ve recently heard some interesting thoughts from well-informed people regarding the next-generation Apple TV and iPod shufflenano (err, iPod micro), and though they are purely speculation, we wanted to share them with you.
Between the sequential departures of three key iPod and iPhone chiefs—Jon Rubenstein, Tony Fadell, and then Mark Papermaster—and the internally unexpected wildfire success of the App Store, Apple has been in a state of flux regarding the correct direction to take the iPod family. At one point, the iPod lineup just made sense: an iPod for all your music, a smaller iPod for the gym, and an even smaller one for Walmart and ultra price-conscious customers, particularly outside the U.S. But over time, the nano’s price dropped, and Apple stopped caring about putting 100,000 songs (or, more realistically, your entire media library) in your pocket.
The laser-focus and clear successions of the product line became a little fuzzy, with the iPod classic left to stagnate and the shuffle becoming sort of crazy while the nano got every conceivable feature except for the kitchen sink. At the same time, the iPod touch was a wildcard, starting as “training wheels for the iPhone” with limited software, a dicey screen, and little storage space at high prices. Then Apple started cleaning it up until it made sense, even famously trying but failing last year to give it a rear camera to match the nano. Thanks to the App Store and its pricing, the omission didn’t stop its momentum. iPod sales have flagged over the past couple of years, but they’re still awesome by almost any absolute standard, and touchscreen iPods have been doing better since Apple fixed the hardware and software problems with the original iPod touch.
Our sources are speculating that this year’s iPod lineup is going to resolve some of the long-standing “family” issues we’ve all been witnessing for a while. The iPod touch will be made more compelling with photo, video, and FaceTime features that will vault it ahead of last year’s iPod nano. That iPod shufflenano/micro thing would become a $99 or $149 option, letting Apple pitch “the most affordable touchscreen iPod yet,” and giving it a way to run “micro apps” like, say, a new version of Apple’s conspicuously not-recently-updated Remote for Apple TV. This way, you could get your $99 next-gen Apple TV, but to use it, you’d really need an iPhone, iPod touch, iPad, or new Apple-branded $99 remote control that also just happens to do other stuff. Huge win for sales of iOS devices.
Again, all speculation. But worth considering in the lead-up to the unveiling.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Wells Fargo rolling out ability to use Apple Pay for transactions at some ATMs later this year
- Apple ‘stepping up’ investment in AR glasses, but they’re still reportedly more than a year away
- Beijing court overturns ruling that iPhone 6, 6 Plus violated design patents
- TSMC to begin production of A11 chips for new iPhone in April
- Report confirms legitimacy of at least some of the stolen iCloud credentials being held for ransom
- New (PRODUCT)RED iPhone 7 and iPhone 7 Plus, iPhone SE, and 9.7” iPad now available to order
- Apple Store down again ahead of new iPad, Product(RED) iPhone launch
- Apple acquires automation app Workflow
- Nintendo updates Super Mario Run, makes more courses available for free play
- Apple confirms iCloud and Apple ID systems have not been breached in response to hacker threat
- ExoLens PRO with Optics by ZEISS Wide-Angle Lens Kit
- Blue Sadie Headphones
- Circle with Disney Parental Control and Internet Filtering System
- Pioneer Rayz Plus Lightning Connector Earphones
- BEEM United BeMe D200 Lightning Connector Earphones
- Jam Audio JAM Xterior Max Rugged Wireless Bluetooth Speaker
- HiFiMAN Edition S Headphones
- Divoom Timebox Mini Bluetooth Speaker
- iClever BoostSound BTS-09 Bluetooth Speaker
- Soundcast VG1 Bluetooth Speaker
- Top Five: The Best Products for Building a Smart Home with HomeKit
- Instant Expert: Secrets & Features of watchOS 3
- Instant Expert: Secrets & Features of tvOS 10
- Instant Expert: Secrets & Features of iOS 10
- Inside the betas: iOS 10 Photos gets Advanced Computer Vision
- Inside the betas: iOS 10 Music app delivers ‘clarity and simplicity’
- Inside the betas: iOS 10 Maps gets a major redesign
- Inside the betas: iOS 10 shakes up the user experience
- Inside the betas: watchOS 3 promises a real speed boost
- Inside the betas: A sneak peek at what’s new in tvOS 10