Backstage
Starbucks’ iTunes Digital Releases and Plus 2 Cards
“How many times have you gone into a Starbucks and wondered, ‘what’s the name of the song that’s playing right now?’ “
Speaking just for myself, the answer is “zero,” but I’m sure that there are people out there who love the music at Starbucks. And no doubt the Apple/Starbucks iTunes deals—the Wi-Fi Music Store and new iTunes cards—are a marketing coup for at least Apple, which now gets to lock up the chain’s locations to sell more iTunes Store music.
Even locations that haven’t yet gotten the free Wi-Fi Music Store access (which is to say, most of the chain’s stores) have started to sell iTunes Digital Releases and Starbucks Cards Plus Two, such as the ones shown above. The Digital Releases provide full album downloads—here, Eddie Vedder’s Into the Wild film soundtrack with four bonus tracks and a digital booklet, and KT Tunstall’s Drastic Fantastic—while the Starbucks cards are drink gift cards with two iTunes song downloads of your choice. Full details are in our earlier news story; I thought you might want to see how they actually look.
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I purchased an itunes Digital Release card for my son at my local Starbucks store thinking it was a regular itunes card. When I realized my error I tried to returne the card and they would not return it. This is turning into a nightmare trying to get my $8.99 back! Does anyone have any advice for me?
Posted by Christina on September 13, 2008 at 11:22 AM (PDT)