Thoughts on “Thoughts on Music”
Clearly designed as an official response to European governmental agencies that have recently threatened to force Apple to open up the copy protection system shared by the iPod and iTunes, Apple CEO Steve Jobs today published “Thoughts on Music,” an essay on Apple’s views of digital rights management (DRM), its sales of music, and its record label partners. Earlier today, I started to work on a detailed analytical look at the essay, but re-considered halfway through; as interesting as Thoughts on Music initially appears to be, there are only three modestly noteworthy points of interest to iPod users:
(1) According to Apple, the FairPlay DRM system was developed to satisfy the music industry, and Apple says that it’s willing to sell music without DRM - and guarantee that every iPod ever made will play it - if the four major recording labels agree that it’s no longer necessary.
(2) Over 90% of music sold in 2006 - virtually everything sold outside of the iTunes Store - was sold without DRM, in CD format, and that’s not likely to change.
and (3) Despite the prospect of licensing fees and/or forced governmental action, Apple is opposed to opening FairPlay to its competitors on the grounds that doing so will compromise FairPlay’s security. In other words, it will sell FairPlay music without licensing it, or sell DRM-free music, but that’s it.
Ultimately, the reason I opted to stop working on the full analysis was this: the essay ultimately comes across as more of a finger-pointing exercise than anything else, concluding by telling European governments to turn their attention to (European) record companies instead of Apple. The company’s proposal of two equally unpleasant alternatives - Apple DRM or no DRM - makes some rhetorical sense, but obviously doesn’t encompass all of the potential solutions out there, and as neither Apple option will satisfy sabre-rattlers, it won’t stop those trying to force FairPlay licensing upon the company. Additionally, even though the essay includes some questionable assumptions, such as the ones that only 3% of an iPod user’s library consists of iTunes DRM’ed music, and that 3% would be too small of a percentage to lock consumers into remaining iPod and iTunes customers, my guess is that Apple’s intended audience will find them more self-serving than convincing. Readers, what do you think?
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Report: Apple Watch retail strategy aims to push iPhone sales
- Apple back on top in phone sales for first time since 2011
- Phishing scam targets iCloud credentials of iOS device theft victims
- Apple, others likely to reach $415M settlement in poaching lawsuit
- Apple adds vehicles to list of company’s activities in Switzerland
- Cook: Apple Watch to be available outside U.S. in April
- Apple Watch to have low energy ‘Power Reserve’ mode
- iLounge Weekly coming Monday, subscribe now
- Cook: Apple Watch ‘designed to be able to replace car keys’
- Apple again under fire as Ericsson escalates legal action
- Speck MightyShell + Faceplate for iPhone 6 Plus
- Mobile Home Siri remote
- Olloclip Macro 3-in-1 Lens, Telephoto + CPL Lens for iPhone 6 and iPhone 6 Plus
- ExoLens Professional Photography System for iPhone 6
- Incipio offGRID Shine for iPhone 6
- Seidio Obex for iPhone 6
- RooCase GlacialTough for iPhone 6 Plus, VersaTough for iPhone 6 + 6 Plus
- CM4 Q Card Case for iPhone 6 and iPhone 6 Plus
- iWalk Extreme Trio 10,000 Universal Battery
- NewerTech NuGuard KX for iPhone 6 and iPhone 6 Plus
- Can I transfer the existing version of an app to my new iPhone?
- How do I quickly erase all of the contacts on my old iPhone?
- How do I disassociate my phone number from iMessage?
- How do I stop Siri from randomly waking up?
- How do I cancel a print job on iOS?
- How do I make my camera LED flash when my iPhone rings?
- How do I re-sync contacts to my vehicle after switching to a new iPhone?
- How do I move away from a shared Apple ID for iMessage?
- How do I consolidate iTunes purchases into a single account?
- How can I more easily Handoff a web page from my Mac to my iPhone?