U.K. Mac Expo - a complete bust?
Published: Friday, October 27, 2006
iLounge’s Bob Levens is - in a good way - a cheerleader for all good things from the United Kingdom. Based in Cambridge, he frequently keeps us up to date on interesting developments in Great Britain, and has attended the London Mac Expo for us for the last two years. So when Bob comes back from Expo and says that it was unimpressive to the point of making him consider skipping any future visits, we can’t help but take him seriously. His report from the show follows, but suffice to say, we didn’t feel that it was worth the distraction of posting on the main site. Take it away, Bob.
“I was pretty unimpressed; doubt if i’ll bother going again. This is my whole report, don’t think it warrants any more.
Arriving at the station which serves Olympia, I was greeted by a group of people handing out apples and leaflets. Seemed so nice of Apple to provide a healthy snack for travel weary Expo visitors, but not feeling healthy or hungry, I declined the fruit and just took a leaflet. It turned out to be a Greenpeace stunt - they’d been asked to leave the Expo Hall, and took their message onto the street. There were two ‘activists’ outside the main entrance to Olympia also handing out leaflets and fruit - basically the first people you saw as you showed up for this Apple-centric event. If I’d had my wits about me, I would have asked if the fruit was organic and free from any pesticides.
Once inside the hall, I discovered that there was very little in the way to satisfy the iPod visitor - fewer iPod related accessories present than in 2005, which wasn’t exactly a banner year for the Expo. Many of the big names - the ones listed as exhibitors - were actually bundled together under the umbrellas of resellers, not hosting anything of their own. iPod accessory makers who did have their own stands included Contour Design, Gear4, and a company called iTango, who had a new iPod dock on show.
The dock is basically a plastic shell that holds your iPod USB cable inside - seriously - and gives you a place to dock your iPod while still inside a case. Okay, then.
Gear4 showed up with HouseParty 24/7, a dual-alarm AM/FM radio with a LCD clock display that isn’t wicked bright (the LCD backlight has 3 settings) and a 22-button remote control allowing full access to the iPod and radio. Five presets are available via the unit, and the iPod dock’s on top. It also showed BluEye, which offers a Bluetooth hands-free mobile connection, FM radio and remote control, announced and discussed on the site some time ago. Caller ID on the iPod is a pretty good idea.
It wasn’t newsworthy in any way, but one of the biggest iPod accessory demonstrations was from Nike; it had a large area at the rear of the hall with 3 treadmills set up, as well as a bank of iMacs to demonstrate the Nike+iPod Sport Kit system. You’ve already read the reviews months ago; the only changes were new posters showing the Kit in use with current metal nanos rather than the old white and black ones, already found in Nike stores.
After experiencing MacWorld in San Francisco, the Mac Expo in London comes across as a weak, less than noteworthy show for iPod fans, and I have to ask whether I will be going to next year’s event at all. Bear in mind that it may well be fine if you are into the software side of Macs or using Macs for creative projects, but it is definitely not the place to go to see major new iPod-related announcements, even accessories - a real shame. Last year, Monitor Audio and others brought at least a bit of excitement to the floor, which was just missing this time out.
It says something that the highlight of the Expo was Greenpeace’s ambush, and on the accessory side, perhaps Gear4’s BluEye. Does anyone have the ability to liven this event up a bit?”
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Apps: Duolingo 3.3, Marvel Unlimited 2.0, Smash Hit + Wave Wave
- Apple running large iPhone 5c ad on NY Times site
- Report: iOS 8 Maps to gain public transit directions
- Apple updates Remote app with improved Apple TV integration
- iOS 7.1 reveals two new iPad models?
- Apple TV 6.1 update released, allows users to hide channels
- Apple releases iOS 7.1
- Apple iPhone trade-in program arrives in Canada
- Apple TV adds iTunes Festival channel
- iLounge Game Spotlight: Doggins
- Grovemade Bamboo iPad Case for iPad mini
- Soundfreaq Sound Rise SFQ-08 Wireless Speaker with Alarm Clock
- Chil PowerShare Reactor 5.1 Amp Multidevice Charger
- TwelveSouth SurfacePad for iPad mini
- Neptor NP056K Dual Port Portable Battery Charger
- RooCase Dual-View 360 for iPad Air
- Mophie Space Pack for iPhone 5/5s
- SnowLizard Products SLXtreme 5 for iPhone 5/5s
- Lepow Moonstone 9000mAh Power Bank
- Thought Out PED4 Planet IPA10 for iPad Air
- iHistory: From iPod + iTunes to iPhone, Apple TV + iPad, 2001 to 2010
- iHistory: From iPod + iTunes to iPhone, Apple TV + iPad: 2011 to Today
- Viewing only downloaded iTunes Match tracks
- Splitting purchased content between two iPads
- iLounge’s 2014 CES Best of Show Awards: iPad, iPhone, iPod + Mac
- Preview: 7 Big Apple Trends To Expect At The 2014 CES
- Non-Bluetooth Lightning dock speakers
- Shared Apple ID and switching away from iPhone
- Syncing multiple iCloud data with a family Mac
- iMessages come in from email address instead of phone number