Why Apple won’t build a digital video recorder
I love my TiVo box. I love it so much that the TiVo mascot—that happy little critter with antennas and no arms—got a restraining order against me. It was something involving the Season Pass Manager and some questionable comments on my part. But anyway, I would trade my TiVo in without hesitation for an Apple digital video recorder. As great as TiVo’s interface is, I could only imagine what uncle Steve could think up.
So, as I was relaying the live updates from Apple’s media event on Tuesday, I kept getting more and more excited every time iLounge EIC Jeremy Horwitz would IM me with details on the new Mac minis. Intel chip. Nice. Slick Front Row media software. Sweet. Six-button Apple remote. Cool. Native HD support. Yes. Shared music, photos and videos. Awesome.
As I waited for Jeremy to quote Steve as saying something like “oh yeah, and it can record TV too,” the prices for the Intel Mac mini configurations were given and then the IMs quickly began relating to home stereos. Foiled again. There would be no TiVo-like features this time, even though Apple is marketing the new Mac mini more as a living room device than a desktop computer. Sure, you could get an EyeTV, but who wants to spend more money and still not have an Apple interface?
Apple claims that adding the video recording functionality would have made the Mac mini too complicated. “We’re not trying to replace the TiVo,” says Apple senior vice president Phil Schiller. “This is about taking the media from your computer and accessing it via the TV.” But Phil, that’s what Apple does best—they take something complicated and turn it into something easy to use. Quit covering.
Shortly after the event, I had several people say to me that they were really disappointed that the new Mac minis didn’t have any built-in way to record television shows and movies. I was really, really disappointed too, but have come to realize that it just isn’t going to happen. At least not as long as Apple is selling TV shows on iTunes and buddying up with TV networks and movie studios.
It’s simple really—why would Apple provide you with the capabilities to easily record all the John Locke goodness of “Lost” or the latest Dunder-Mifflin mishaps of “The Office” when the company can get a cut of a $1.99 per show? There’s also the theory of evilly locking customers into the FairPlay DRM so they won’t ever buy anything besides an Apple media device to play their purchased content on… but Apple needs to sell you the shows for this to work. Unfortunately, these are of lesser quality than what you could record yourself.
If Apple had added a TV tuner to the new Intel Mac minis along with a slick interface and a big hard drive for storing all your favorite shows, they would have also been forced to allow users to transfer their recorded shows to their iPods. Free video content for iPods. Sounds good. But Apple wants to continue building its customer base for paid video downloads and make a little money at the same time. There’s also the little thing of completely angering every TV network and movie studio—something Steve doesn’t want to do if he wants to keep selling their content.
Simply put, I wouldn’t expect to see a Mac with built-in DVR features any time soon. Like or not, Apple is way too far into the business of selling video content dipped in their own DRM. It’s just not in their best interest to allow us to record whatever we want for free. Don’t get me wrong, the iTunes store is amazing. There’s a convenience factor there that can’t be matched. And the store also helps sell iPods and Macs. I just wish we could have both options—buying from Apple and recording what we wanted. I know I’d be doing both.
If you have a comment, news tip, advertising inquiry, or coverage request, a question about iPods or accessories, or if you sell or market products, read iLounge's Comments + Questions policies before posting, and fully identify yourself if you do. We will delete comments containing advertising, astroturfing, trolling, personal attacks, offensive language, or other objectionable content, then ban and/or publicly identify violators. Wondering why we're talking about something other than iPods? Check the Archives: Backstage has been here and kicking it since 2004.
- Apple now selling SIM-free iPhone 6s and iPhone 6s Plus
- AT&T opens up Wi-Fi calling for iPhone
- Battery impact of Samsung vs TSMC A9 chips overestimated? (Update: Apple response)
- Apple TV, iPad Pro to be sold online in late October, in stores early November?
- iBooks adds exclusive enhanced editions of Harry Potter series
- Report: Barclays to launch Apple Pay support in the UK early next year
- Apple reveals Beats Pill+ speaker
- Antitrust monitor: Apple is ‘its own worst enemy’
- Report: Apple holding $181.1 billion in offshore tax havens
- Apple releases fourth iOS 9.1 beta, third tvOS beta to developers
- Creative Sound Blaster Roar 2 Bluetooth Speaker
- Parrot Airborne Night and Airborne Cargo Drones
- Griffin Survivor Journey and Survivor Summit for iPhone 6/6s
- Parrot Jumping Night and Jumping Race Drones
- Trident Case Aegis Pro Case for iPhone 6/6s
- Scosche boomBOTTLE+ Waterproof Wireless Speaker
- Just Mobile Quattro Folio for iPhone 6s
- X-Doria Defense Lux for iPhone 6s/6
- Spigen Perfect Armor for iPhone 6s, Slim/Tough Armor for iPhone 6s Plus
- Spigen Neo Hybrid / Carbon / EX + Ultra Hybrid for iPhone 6s/6s Plus
- Instant Expert: Secrets & Features of iOS 9.0
- Under the Radar: A closer look at smaller iPhone 6s and iPhone 6s Plus changes
- A First Look at iOS 9’s Transit in Apple Maps (Updated for watchOS 2)
- Instant Expert: Secrets & Features of iTunes 12.2
- Instant Expert: Secrets & Features of iOS 8.4 + Apple Music
- CE Week 2015: IK Multimedia, Monowear’s Apple Watch bands + More
- Live From CE Week 2015: Brand New iPad, iPhone + Mac Accessories!
- Opinion: The ‘Grand Experiment’ of shifting to Google Photos
- Will removing a credit card from Safari also remove it from Apple Pay?
- Can I mute Handoff calls coming into my Mac from my iPhone?