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iTunes Radio: Requirements for ad-free listening
By Jesse Hollington | 09.24.13

Q: I am a current iTunes Match subscriber, and have the service activated on my home and work computers as well as my iPad. However, with my iPhone, I prefer the old-fashioned way of syncing and copying my music with iTunes, so I’ve never turned on iTunes Match on it. With that being said, will my iPhone get the ad-supported or ad-free version of iTunes Radio?

- Anonymous

A: The short answer is yes. iTunes Radio looks at the iTunes account that you’re signed in with to determine if you’re an iTunes Match subscriber, and this has nothing to do with whether you have enabled iTunes Match on the iOS device itself.

This applies not only on iOS devices, but also on the Apple TV and even to iTunes running on your Mac or PC. In addition to allowing you to easily purchase iTunes Radio tracks from the iTunes Store, iTunes Radio also uses your iTunes Store account to keep track of your listening history and wish list and keep it in sync across all of your devices.

Note that you will need to be signed in to the same account on your device that you have subscribed to iTunes Match with, so if you use more than one iTunes Store account, be sure that you’ve signed into the correct one. This can be found under Settings, iTunes & App Stores in iOS 7, under Settings, iTunes Store on an Apple TV, or on the Store menu in iTunes on your Mac or PC.

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I am an iTunes Match subscriber, a feature I use all the time on iOS 7, but I’m still getting ads on iTunes Radio. What’s up with that?

By Luis Antezana on 10.01.13 at 03:09 PM

Same thing.

All indications from Apple info on the matter says that you need Match enabled on the device.

In other words, the answer in this article is not correct.

By Todd Perlmutter on 10.02.13 at 07:24 PM

We actually tested this scenario before providing the answer in this article, and in our case as long as we were signed in with the same iTunes Store account as the paid iTunes Match subscription, we had an ad-free experience.

While you don’t appear to need the iTunes Match feature enabled on the device, you definitely do need to be signed in to the iTunes Store account that you’re using iTunes Match with.

Note that I’ve heard reports that some people are hearing ads even with iTunes Match actually enabled on their iPhone, so it seems this may just be a bug on Apple’s end that needs to be resolved.

It’s also worth noting that iTunes Match subscribers do not receive a higher number of skips per hour—contrary to earlier reports, the skips limitation is the same for both free and “paying” listeners.

By Jesse Hollington on 10.03.13 at 09:59 AM

Sorry.. this article, at least according the following discussion, does seem to be incorrect about not needing matching turned on.

By George on 10.24.13 at 02:02 PM

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