Apple today issued an unexpected press release announcing that more than 25 billion songs have now been purchased and downloaded from the iTunes Store, setting a new record. In the press release, Apple SVP Eddy Cue thanked users for making iTunes the most popular music retailer in the world, and noted that the iTunes Store averages over 15,000 songs downloaded every minute.
The 25 billionth song was “Monkey Drums” (Goksel Vancin Remix) by Chase Buch and was purchased by Phillip Lüpke from Germany, who will receive a €10,000 iTunes Gift Card for the download. Apple previously publicized major music download milestones with public countdown contests, however, this milestone was reached without advance publicity or the promise of a prize. The last major music milestone to feature a prize was the 10 billion downloaded song mark, reached in late February 2010 and awarded a $10,000 iTunes Gift Card. Apple has recently focused more attention on app downloads, which have accelerated far faster than music downloads, hitting 25 billion in March 2012, then 40 billion less than a year later.