Internal Apple slides revealed by Samsung in the latest patent battle between the companies illustrate Apple’s need to create larger and cheaper smartphones. The slides from an April 2013 meeting, posted by Re/Code, show that while the iPhone growth rate is slowing, there’s still demand and growth for cheaper and larger phones.
One slide, titled “Consumers want what we don’t have,” shows all of the market growth coming from smartphones either priced at $300 or cheaper, or phones more expensive than $300 with a screen larger than 4”. Apple is rumored to be developing two new iPhones with displays larger than 4.7”.
Update: The same Re/Code article contains internal Samsung documents showing the company regarded Apple’s iPhone as its top rival. One slide noted that “everything must be in context of beating Apple,” and the “threat from Apple is extremely real and urgent.”