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Apple looks to buy Microsoft Kinect company PrimeSense?
By Phil Dzikiy | 07.16.13

Apple is negotiating to acquire PrimeSense, the company that created the technology behind Microsoft’s Kinect, according to a report from Israeli publication Calcalist. Though the negotiations are in the early stages, a deal could reportedly cost Apple around $280 million. PrimeSense holds important patents related to motion sensors reading body movements, which Apple may want to use as it develops its next-generation Apple TV and/or television set. Microsoft used the company’s technology for Kinect, and is now using it in the enhanced Kinect hardware developed for Xbox One. [via 9to5Mac]

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