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Apple Store begins selling AR teddy bear
By Dan Pye | 10.04.17

Apple has become the exclusive retailer for toy startup Seedling’s Parker the Bear, an ordinary looking teddy bear that has some serious augmented reality capabilities when paired with the companion app. Parker comes with his own backpack, doctor’s kit and X-ray bibs that produce AR responses in the free app, relying on an iOS 11-equipped device to produce fun effects instead of electronics built into the toy itself. Exams will display Parker’s bones and organs, prompt kids to use 3D Touch functionality to get the bear to perform tests like taking deep breaths, and display other games and puzzles that increase Parker’s “happiness factor,” which in turn unlocks other AR effects. The toy is available for $60 from Apple or directly from Seedling. [via AppleInsider]

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