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Apple TV unboxing photo gallery posted
By Jeremy Horwitz | 03.21.07

First photographs of the Apple TV’s packaging and unboxing have been posted by our friends at Gizmodo. As noted in our First Look, the device comes without video or audio cables of any sort, so you’ll have to purchase them separately for $20-40, depending on the configuration of your home AV system.

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Comments

Do you think this will ever come with a larger hard drive?

By TylerCF13 on 03.21.07 at 03:14 PM

Thats strange. I would have thought it should at least come with come kind of connection cable for your tv.

Not your stereo, but at least a tv.

By unreal on 03.21.07 at 03:45 PM

unreal, 
TV website does not says it comes with any cables but has links to accessories that you could buy via  Store..  hmm..

By boult on 03.21.07 at 04:11 PM

That is weird. You’d think it’d come with the necessities. It’s an elegant-looking deivce even though it is pretty simple.

By DDSD on 03.21.07 at 07:49 PM

that’s hot. shouldn’t this kind of tech-pr0n have some sort of parental warning sticker though?

By mrfett on 03.21.07 at 08:39 PM

Isn’t selling the iTV without cables like selling an iPod without headphones? You’d think they’d want the consumer to be able to enjoy it right out of the box. I remember when my first iPod also came with a case, which was a nice touch. Too bad Apple is so concerned with cutting costs and squeezing profits out of its customers.

By Scott on 03.22.07 at 07:01 AM

What?  No cables whatsoever?  Yet another slight-of-hand by Apple.

By Obadiah on 03.22.07 at 08:00 AM

Gimme a break you guys!  Be realistic.
When was the last time you bought an expensive receiver or HDTV?
This is not a low-end product matched with low-end cables.
We bought a Motorola DCT6412 DVRs for $750 and go out to buy Monster cables for another $150+ for HDMI, TOS-link or digital Coax, yadda yadda.
It would scare everyone away if they added on $150 for good cables.
I saw somewhere that iPod owners spend an average $250 on accessories.
Accessories is like a license to print your own money.

By will_bc on 03.22.07 at 08:39 AM

A few notes from setting up my Apple TV this morning. 

1. There is a 1080i option in the settings.  This doesn’t mean it will play back 1080i content—it just recognizes a higher resolution (probably for menus)

2. Syncing will only happen when then the Apple TV is idle.

3.  Streaming video is fantastic.  Before my tv shows had a chance to sync I played The Office.  Quality is surprisingly good and buffering took almost no time on my G network.

4. After syncing my photos, I had to restart (the ‘minus’ and menu buttons for 6 seconds) for Photos to show up in the menu.  Photos don’t show up by default because they have to be synced (not streamed) to be displayed on your box.

5. Overall it’s great.  There are a couple software bugs I’m sure Apple will fix soon.  For people that don’t see a point, you need to sit down and use one for a while, then consider how easy it is to set up.

By david on 03.22.07 at 09:10 AM

david,
You are one lucky guy.
Soon as I can buy TV shows and movies in Canada, I’ll be getting one.
I guess you can’t view Xvid, Divx and generic MP4 videos on it?

By will_bc on 03.22.07 at 10:29 AM

“Gimme a break you guys!  Be realistic.
When was the last time you bought an expensive receiver or HDTV?
This is not a low-end product matched with low-end cables.
We bought a Motorola DCT6412 DVRs for $750 and go out to buy Monster cables for another $150+ for HDMI, TOS-link or digital Coax, yadda yadda.
It would scare everyone away if they added on $150 for good cables.
I saw somewhere that iPod owners spend an average $250 on accessories.
Accessories is like a license to print your own money.”

Gee, my home theater projector which cost $699 came with 12’ composite, s-vhs and component cables plus a padded cordura travel case.  And BTW, the cables are not crap.

It would not cost Apple that much to include a connecting cable.

By coprock on 03.22.07 at 11:01 AM

will_bc:

generic mp4’s work fine.  in mediafork (aka new handbrake) you can choose MP4 file>h.264 (main profile), crank bitrate to 2500kbps, audio to 320 or so, and you’re set.  it looks great.

also, with the quicktime AppleTV exporter (in quicktime pro), you can export anything quicktime will open.  once you download all the divx plug-ins and things, you have an easy way of converting all your torrented files, though it takes some time.

By david on 03.22.07 at 01:35 PM

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