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Apple’s Cue: Jobs needed convincing on iBooks
By Phil Dzikiy | 06.14.13

Apple Senior Vice President Eddy Cue revealed Thursday that Steve Jobs “wasn’t interested” in an Apple e-bookstore at first. Cue, testifying in the DOJ’s e-book pricing conspiracy case against Apple, said Jobs “never felt that the Mac or the iPhone were ideal reading devices.” Jobs first dismissed the idea in the fall of 2009 — but as the iPad launch drew closer, Cue believed the device would be an ideal e-reader, and Jobs also became convinced. Jobs agreed to go forward with an e-bookstore in November, and Cue was tasked with getting iBooks completed for the iPad’s debut in January. [via AllThingsD]

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