iLounge

:: iLounge Home :: Forums Home ::

Home — News
New Apple online store design alters focus, hides deals
By Phil Dzikiy | 05.22.13

Apple has revamped the look of its online store’s homepage, placing a considerably stronger focus on Apple-developed hardware and high-margin accessories. Fewer and generally more expensive items have been given prominent positions on the Store’s main pages, while text and links have been reduced. Notably, the redesign removes front-page graphic links to educational discounts, as well as refurbished and clearance products, hiding text links in a tiny “More Stores” section at the bottom of the page.

image

High-margin accessories have been placed “below the fold” on the new pages, with the “Shop iPod” section pushing particularly expensive speakers below Apple’s own products. Currently, a Father’s Day promotion sits in the center of the main page.

Next: Logitech debuts Wired Keyboard for iPad

Previous: Apps: ABC Aquarium, Disney Jr. Appisodes, Pinterest 2.4 + Pocket Informant Pro 3.0

Comments
Commenting is not available in this section entry.
Log In

iLounge.com is ©2001 - 2010 iLounge, Inc. All Rights Reserved.
Terms of Use | Privacy Policy