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Report: Apple buys motion sensor maker PrimeSense
By Phil Dzikiy | 11.18.13

Apple has bought PrimeSense for $345 million, according to a report from Israeli publication Calcalist. PrimeSense is the company behind Microsoft’s Kinect technology, which uses motion sensors to track body movements. A report from this summer revealed Apple was negotiating to acquire the company, noting the deal could cost $280 million. It’s possible Apple is looking to use the technology in a next-generation Apple TV or its anticipated TV set. PrimeSense made a statement to Business Insider, which concluded with: “We do not comment on what any of our partners, customers or potential customers are doing and we do not relate to rumors or recycled rumors.” However, the Calcalist report notes the transaction will be officially published “in the next two weeks.”

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