Apple is preparing to launch its own dedicated game controller, according to a new report. Apple allegedly discussed plans for the controller in private meetings at the Game Developers Conference this week, and the company is “ensuring plenty of games will support the joypad at launch.” Little else is known about the rumored controller — its physical appearance and release date are unknown. Game developers have been waiting for years for an Apple-developed solution to appear, and the only known authorized third-party solution (Duo Games’ Duo Gamer) was locked out of supporting most third-party titles. Notably, the report comes from PocketGamer, which previously cited anonymous sources to claim that Apple would launch a $20 premium games section of the iOS App Store, which never materialized; as such, the claims should be taken with a healthy dose of skepticism. Update: Often given Apple’s off-the-record responses to rumors, The Loop denies the report.