The Chicago Tribune has an interesting interview with U2 frontman Bono about the band’s ties with Apple.
When asked if associating a song with a product such as the iPod is a good idea, Bono said: “Our being on TV, I don’t have a problem with that—we should be on TV. But OK, associating our music with a product. You’ve got to deal with the devil. Let’s have a look. The devil here is a bunch of creative minds, more creative than a lot of people in rock bands. The lead singer is Steve Jobs. These men have helped design the most beautiful object art in music culture since the electric guitar. That’s the iPod. The job of art is to chase ugliness away. Everywhere we look we see ugly cars, ugly buildings… ugly objects in the work place. Everywhere. And these people are making beautiful objects.”
Bono said being in the Apple commercial helped get their new single heard by new music fans. “We looked at the iPod commercial as a rock video. We chose the director. We thought, how are we going to get our single off in the days when rock music is niche? When it’s unlikely to get a three-minute punk-rock song on top of the radio? So we piggybacked this phenomenon to get ourselves to a new, younger audience, and we succeeded. And it’s exciting. I’m proud of the commercial, I’m proud of the association… But we have to start thinking about new ways of getting our songs across, of communicating in this new world, with so many channels, with rock music becoming a niche.” [via Cult of Mac]
In addition to showing off podcasting support in a beta version of iTunes 4.9 at the D: All Things Digital conference, Apple CEO Steve Jobs discussed the cell phone industry’s move towards digital music, Yahoo’s new subscription service, and even ribbed Microsoft chairman Bill Gates. The Wall Street Journal has the complete story (paid subscription required).
Jobs said downloading music from mobile phone carriers would be “a lousy buying experience” and likely to be two or three times as expensive as iTunes, adding that “it’s hard to see their customers as that stupid.”
The Apple chief also said that Yahoo’s $60-per-year music subscription plan was “substantially” below the company’s costs and would soon be raised. Jobs said Apple employees have a betting pool on when Yahoo will raise the $5-a-month rate. He said he put his money on five months from now.
And finally, Jobs took advantage of Gates being in the crowd (he spoke today). During his talk at the conference, Jobs asked everyone in attendance how many had iPods. After a number of hands went into the air, Jobs asked “Bill, do you have your hand up?”
Delarew Designs has introduced its DelaPod line of handbags for female iPod owners. The bags feature two headphone jacks and an integrated, transparent plastic window that holds an iPod and lets users control the device without taking it out.
“DelaPod bags remove the ‘struggle and juggle’ that female iPod users experience,
Peter Tyser, an undergrad at the University of Wisconsin, informed us that he has built an iPod remote control that responds to a users motion rather than touch.
A former Apple employee has filed a discrimination lawsuit against the company alleging that she was wrongfully terminated after complaining that her white counterparts were being paid more than she was.
iLounger Sukumar writes: “I have posted a concept hack called iPod SD conceptualizing how Apple could attack the smartphone market. Thought you and your readers may find it interesting.”
Some topics in this week’s look at the iLounge Discussion Forums include the iPod being embraced by all ages in a thread about parents, grandparents and iPods. Have you introduced your older family members to the iPod phenomenon?
Over in the iPods on Campus forum, readers are sharing their positive and negative experiences with iPods as educational tools. Come and add your experiences. Is the iPod being used in your school to help with your studies, or just something to fill in the time between classes?
The iPod-in-car installation skills of one forum member is highlighted in the thread “2003 Honda Accord with IceLink v. 1.1 installed!”. This installation took just over three hours with a little help from friends, showing that with a little time and knowledge a professional standard can be achieved at little extra cost.
If you’ve recently given in and joined the iPod club, you might enjoy reading how other forum members learned to love the iconic MP3 player and what triggered their purchases.
Belkin announced today that its TuneStage Bluetooth wireless stereo solution for the iPod will begin shipping in late July. The $179.99 device, which iLounge first reported on in December, allows you to listen to the music on your iPod through your home stereo wirelessly. TuneStage consists of a small transmitter that connects to the iPod’s headphone port and a receiver that connectus via RCA or 3.5mm to your audio system. It works with all Dock Connector iPods and can transmit from up to 33 feet away.
“TuneStage delivers pristine, high-quality sound through a home stereo environment,” says Belkin. “Wirelessly connected through TuneStage, your iPod becomes the ultimate remote, giving you absolute control of your music. Since the unit draws power directly from the iPod, it needs no batteries or extra cables.”
At the D: All Things Digital executive conference on Sunday, Apple CEO Steve Jobs demonstrated new podcast features in the next version of iTunes (presumably 4.9). Jobs said the new version of iTunes will be released within the next 60 days.
“He was slightly dismissive of populist podcasting, describing it as ‘Wayne’s World for radio’, and celebrating the arrival of professional radio stations into the market, but nonetheless, he was very high on the podcasting phenomenon, and the excitement that millions of users have displayed about it,” reports O’Reilly. “In the Q&A, Jason Calacanis of Weblogs, Inc. asked if there was any possibility of using the iTunes music store for paid podcasting. Jobs replied that for the moment they were only considering it as free content, but that he was open to looking into it.”
Update: The Wall Street Journal has further details (paid subscription required): “That will go away in iTunes 4.9, which Mr. Jobs demonstrated for conference attendees and said would be available within the next 60 days. ITunes 4.9 will integrate free podcasts as a menu item, allowing users to listen to podcasts and subscribe to them, with new podcasts they subscribe to downloaded to their iPods when the devices are synched to an iTunes-enabled computer.”
Apple took advantage of Coldplay’s appearance on Saturday Night Live this week to air the first of what appears to be a new style of iTunes commercials.
The 30-second spot, which is a vast departure from the company’s cartoon-like silhouette ads, features Coldplay performing their new single “Speed of Sound” in order to promote the band’s new album, X&Y, on the iTunes Music Store. It is not clear whether the commercial was created from original footage or if it was taken from Coldplay’s music video for the song, which has yet to debut on the band’s website, MTV, or on iTunes. The commercial ends with “Coldplay’s new album. Plus exclusive tracks on iTunes.” followed by the Apple logo and “iTunes.com.”
Unsurprisingly, Apple is heavily promoting the much-anticipated X&Y on the iTunes Music Store. “Pre-order Coldplay’s X&Y now and enjoy two exclusive tracks when the album is available for download June 7 (you’ll receive an email confirming the album’s availability),” Apple says. “Pre-ordering the album is the only way to get the exclusive bonus tracks ‘Proof’ and ‘Things I Don’t Understand.’” It is not known if Apple’s Coldplay/iTunes commercial was a one time deal to utilize the band’s SNL appearance or if it was simply the first of several ads to come featuring other artists.
The ad has yet to be made available for viewing on Apple’s website as of this posting.
Charles Arthur of Netimperative thinks Apple would be smart to start selling music videos (insead of giving them away with songs) since it’s an untapped market. “We know that people like watching music videos. Ask MTV,” he says.
UK-based supermarket company Tesco will soon start selling iPods and other digital products in select stores.
In an article looking at Yahoo’s new subscription music service vs. iTunes, Jupiter Research analyst David Card says the iPod is a huge factor in the battle. “There’s only one device that matters, and you can’t use it with Yahoo’s music service,” he says. [via Macworld UK]
Tunewear has introduced its Clipwear holder for the iPod shuffle. Made from aluminum, the Clipwear “forms an external shell for rugged use” and features a clip that lets you attach your iPod shuffle to just about anywhere. Its open-face design allows for access to the control pad and headphone port, while an opening on the back of the Clipwear lets you use the shuffle’s slider switch. The $14.95 accessory can also be used with a lanyard (not included) or a shorter strap.
PodGear has announced the FirePower World Tour, an AC iPod charger with a number of international plug attachments. The 110V-240V charger sells for £19.99 and comes with US, UK, European and Australian lightweight plug attachments which can be easily switched.
“The launch of the FirePower World Tour means that iPod users need not worry about the frustrating problem of keeping their iPod charged when traveling abroad,” says the company. “The new PodGear iPod charger allows users to charge their dockable iPod in over 150 countries using its multi-plug attachment system.”
From our latest look at interesting topics in the iLounge Discussion Forums: while the iPod doesn’t have a “gapless” playback feature, users who like mix albums should look here for a workaround which is available in iTunes.
Do you have a local band that you rate highly? In the “Filling Your iPod > Free Music” forum, members have created a thread where you can post about your local musical talent. Share their music legally and perhaps help launch the next Radiohead or Red Hot Chili Peppers…
Shuffle cases, like their bigger siblings, come in all designs and materials. Now one forum member has found that recycling food packaging to produce ‘arty’ cases is an alternative to silicone or leather. And they’re cheap!
The sense that some parts of Canada are catching onto the iPod phenomenon is discussed in the thread “Ottawa is officially an iPod city!”
PsiberAudio has announced the availability of its PAS2 and PAS2+ audiophile-grade preamps for the iPod. The devices feature an integrated cradle for the iPod and iPod mini, and a smaller slot for the iPod shuffle. They offer a high stability, low impedance power supply for the iPod and a Burr Brown double buffered subwoofer output. “These devices from PsiberAudio link into any existing Hi-Fi system to allow the iPod to become the center of an audiophile grade high fidelity music system,” the company says. The PAS2 sells for $185, while the PAS2+ costs $245.
Burning Love has announced several additions to its line of fashion iPod cases. The new offerings include a corduroy Pod Pouch in dark blue, orange and turquoise, a green velvet case, and an imitation jaguar Pod Pouch. The new summer cases, which are all priced at $13, are available for all current iPods, including the mini and photo models.
Motorola CEO Ed Zander says carriers aren’t balking at his company’s iTunes mobile phone. “There is no resistance on anybody’s part,” Zander said. “I don’t know where these rumors got started.” He said it will be out in “a couple of more months.”
Mike Davidson has announced his second iPod shuffle contest, “Great iPods in History.” The aim of the contest is to “place a shuffle into notable historical context. You can modify famous photos, upload audio narratives, shoot video, or even design a mini-site.”
Students in Scotland will be rewarded with iPods and Xbox video game consoles for eating healthy foods under the country’s first incentive plan for school meals.
Walt Mossberg of The Wall Street Journal says Yahoo’s new music service is good, but iTunes is the way to go “if you love your iPod and want to collect music whose longevity doesn’t depend on paying a subscription fee years into the future.”
Shure has announced that its E4c sound isolating earphones have begun shipping to customers. Designed to match the iPod, the E4c earphones weigh just over an ounce and come with several tiny sleeves in various sizes for the best fit and sound isolation. They retail for $299.
“Adhering to the same quality standards that drove the success of its award-winning line, the E4c earphones further optimize the listening experience by utilizing Shure’s new High-Definition driver with Tuned-Port technology to significantly enhance bass response. The E4c’s comfortable sound isolating sleeves contour to the inner-ear, naturally sealing out more background noise than noise-canceling alternatives, and the small, portable, attractive design position them as a must-have accessory for today’s consumers.”
“With the updated naviPlay Kit, users will never have to sacrifice entertainment for fear of missing a call,” TEN says. “When there is an incoming call, the user will hear ring tones in their headphones and can take the call with the built-in microphone in the naviPlay Handsfree Stereo Remote. When the call is ended, the music will resume playing.”
The company said that starting May 23, naviPlay units without the new hands-free feature can be updated with a free downloadable firmware update from its website. The naviPlay is compatible with all Dock Connector iPods (3G/4G, photo and mini) and retails for $199.
Hip Tunes is now selling two new iPod fashion accessories that you wear around your waist. The Hip Tunes 4G iPod case ($35) comes with a wide belt and silver bangle hoops for tightening. It is available in black faux leather and features a rear pocket to store gear such as earphones, keys and money. Your iPod rests in a plastic-covered holster that offers access to the Click Wheel.
The Hip Tunes mini case for the iPod mini ($29.95; shown right) ships with the same belt and is currently available in lime green, metallic pink and metallic silver faux leather.
The latest edition of Booq’s newsletter features a sneak preview of two new nappa leather iPod cases. The Venom45 ($44.95) offers protection for all 4G iPod and iPod photo models thanks to the case’s removable suede inserts that come in two thicknesses. The Venom mini ($29.95) is crafted from the same leather and is made specifically for the iPod mini.
Both cases sport openings for the Dock Connector port and Click Wheel, a suede-wrapped belt clip, and room for top-mounted accessories. “Venom45’s sleek, refined design looks sharp in any environment,” says Booq. “You will find the craftsmanship and finish of this case to be second to none.” The Venom45 and Venom mini will ship in July in black or white.
H2O Audio said today that it has begun shipping its new waterproof case for 4G iPods. The SV-iP4G features a secure waterproof and submersible housing with headset, and features “a unique full-function dial and push button assembly design that gives users ready access to all of the iPod’s proprietary Click Wheel command controls even when fully submerged in water.” It’s priced at $149.95.
“The system enables sport enthusiasts to take music with them regardless of outside conditions and recreational environments,” says H20 Audio. “Surfers, wakeboarders, water skiers, and swimmers can strap on a convenient and secure armband or swim belt and take their iPod out for a day of music-accompanied activity.”