“The Magazine Publishers of America awarded TBWAChiatDay the $100,000 Grand Prize Kelly Award for its Apple iPod “Silhouette” campaign that shows people dancing with iPods against brightly colored backgrounds.
‘It demonstrated to people that you don’t have to spend a lot of time talking about features to get people to make a human connection with your product,’ said Mike Hughes, president of The Martin Agency in Richmond, Va., and a Kelly judge. ‘Also, one of the core values for Apple is design. To reinforce that without ever talking about it, just by art direction, is an incredibly smart and effective device.’”
“One word describes Apple’s sudden success with iPod and the iTunes Music Store: “Phenomenon.”
Apple’s early music success transcends technology features and is as much about basic human characteristics often overlooked by companies developing new products. The popularity of iPod and the iTunes Music Store offers interesting cultural lessons for Apple and its competitors. What is the measure of success? People.”
“Carrying a paper copy of the U.S. Constitution is so 18th-, 19th-, and 20th-century. Now you can tote a hyperlinked copy everywhere on your iPod. The free download, dubbed iCon, comes courtesy of the American Constitution Society, a national organization made up of moderate and progressive law students, lawyers, judges, academics, policymakers and advocates.”
The MTV Movie Awards will be offering up the iPod mini and accessories by Digital Lifestyle Outfitters (DLO) to presenters and performers attending the event. Stars like host Lindsay Lohan, Halle Berry, Tom Cruise, Snoop Dogg, the Beastie Boys, Yeah Yeah Yeahs, Christina Aguilera, Vin Diesel, Kirsten Dunst and more all receive a luxurious gift package arranged by LA based Branded Entertainment. The basket includes, in addition to the iPod mini and DLO iPod mini accessories, an XM Satellite Radio, Microsoft Xbox, Logitech Webcam, Electronic Arts games and more. DLO’s gift basket includes the TransPodFM All-in-one Car Solution for iPod and iPod mini, the Jam Jacket Pro mini workout case with armband and the Podfolio mini leather case. The show airs Thursday, June 10 at 9p.m. ET.
You can use iTunes to create your own personal digital music library and easily organize and listen to your collection of digital music files. You can also create your own custom audio CDs and transfer your music to an Apple iPod portable digital music player. If you are installing iTunes for use with an iPod, after installing iTunes, use the cable that came with your iPod to connect your iPod to your computer.
LoadPod, the service that rips your CD collection into your iPod so that you don’t have to, has added local service in several new areas, including the San Francisco, Sacramento, and Berekely areas of California; the Pittsburgh, Pennsylvania area; the Minneapolis-St. Paul area of Minnesota; and the Detroit Metro area of Michigan. The LoadPod network now includes twenty-two States, including major metropolitan areas such as New York City, Boston, Miami, Phoenix, Nashville, St. Louis, Baltimore, Orlando, Salt Lake City, and San Diego.
MicrophoneSolutions.com is offering the Shure E2 earphones for $69.00 + shipping (around $6.00) using coupon code G88E88. This offer is for a limited time. You get the 30 day Money back guarantee. Beware of e-tailers that advertise the E2 for less than $99. That means they’re not authorized dealers. The E2 you buy from MicrophoneSolutions comes with a 2 YEAR replacement and/or repair by Shure.
Digitally Unique is offering the recently released BTI Battery Pack for $84.95, $15 off the $99.95 retail price. “Designed for all 3rd generation iPods and iPod mini users, the iPod Battery comes with interchangeable cradles for the 3rd generation iPod and iPod mini and will provide up to 40 hours of music play-time or download time, regardless of the age or status of the original (internal) battery. The battery does NOT charge the internal iPod battery. The power will by-pass the internal battery and go straight to the unit.”
Head and earphone maker, Sennheiser has launched an interactive Flash website called “TrueSound Lounge” for web-surfers to experience “an entertaining selection of fresh, innovative new music from Sennheiser-supported emerging artists like Sugarcult and Jody Whitesides, and fun, quick-witted web-video shorts from top commercial filmmakers and producers, fruits of the Sennheiser Invitational Film Project.” The lounge also offers information on “personal-listening products for home, portable, and wireless enjoyment of music, home-theater, and A-V entertainment”.
MacMinute reports that “this month’s Rolling Stone lists the iPod among “The 50 Moments that Changed Rock ‘n’ Roll.” It says the Apple device has ‘revolutionized the way we listen to music” and that by the end of 2003 “the iPod has become a cultural phenomenon.’”
Macworld’s Jason Snell spoke with Greg Joswiak, Apple’s Vice President of Hardware Product Marketing, on how the new AirTunes works. “Essentially, AirTunes is a method of creating remote speakers for a copy of iTunes, and sending data to those remote speakers via a wireless network. That network can be formed by connecting an AirPort Express to another AirPort Express, to an AirPort Extreme Base Station, or even to a non-apple 802.11b or 802.11g access point.”
MacMinute reports that “Apple today introduced AirPort Express, “the world’s first 802.11g mobile base station that can be plugged directly into the wall for wireless Internet connections and USB printing, or thrown into a laptop bag to bring wireless freedom to hotel rooms with broadband connections.” Airport Express also features analog and digital audio outputs that can be connected to a stereo and new AirTunes music networking software that wirelessly streams music to any room in the house. AirPort Express features a single piece ultra-compact design weighing 6.7 ounces, and will be available to Mac and PC users in July for US$129. AirTunes requires the next version of iTunes (iTunes 4.6), which is expected to be available later this week as a free download.”
“MyPodPuter will install a user’s critical system files, applications, plug-ins, documents and more, directly from their startup drive to the iPod. So, essentially anywhere the iPod goes, the user’s computer goes.
“A UK gadget magazine has committed ‘fowl’ offences against an iPod. In an investigation that may cause many iPod owners some distress, T3 Magazine decided to find out how far they could push an iPod before it gave up the ghost.
The challenge involved dropping an iPod in a muddy field in Wales, driving it in an off-road vehicle, and subjecting it to a clay pigeon shoot and paintball fire.”
“Apple Europe will present a special music-focused event in London on June 15. The company describes the event thus: “The biggest story in music is about to get even bigger,” and is inviting selected members of the press to the event in London. The show starts at 11am.
Apple is likely to announce the extension of its iTunes Music Store into new territories at the show, putting the company in the frame against chief US rival Napster which launched last month; Sony’s much-criticized Sony Connect service and existing European services such as OD2 or London’s innovative Wippit music service.”
The Apple Store has stock of factory-refurbished 40GB, 30GB and 10GB iPods for $399, $349, and $199 respectively. Ground shipping is free and includes one-year Apple warranty.
Global Source is offering 10% off on all iPod accessories, including FireWire and USB data sync cables, Deluxe iPod mini Leather Case and Metal Case for iPod mini. The coupon is effective Saturday, June 5 until the end of the month. To activate your discount, place coupon code “ilounge” (without quotes) into the Coupon Code field during checkout.
Recently we reported that X10 was offering iPods and iPod minis at discounted prices. Some of our readers reported that X10 did not have actual iPod or iPod minis in stock but were taking orders nonetheless. We contacted X10 regarding the situation and they assured us that they’re doing everything in their capacity to remedy the situation, and apologized .
PodQuest is an application for Mac OS X that allows you to download driving directions to your iPod. PodQuest installs a menu in the upper right corner of your menu bar. The menu gives you quick access to the driving directions from MapQuest. When you have found your driving directions, you select