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Apple to make less profits on iPods, but will sell more

  • March 16, 2004
  • iPod

MacMinute reports on a story published at SiliconeValley.com describing Apple’s strategy to sell more iPods while making less profits overall.

“In the coming months, Apple will begin to unfurl its strategy of making a little less profit on the average iPod, but selling a lot more of them. A Hewlett-Packard branded version of the iPod is due in a few weeks, and HP will pocket some of the profit from that version. The new iPod mini will bring Apple less profit per sale than previous iPod models, because its parts make up a larger portion of its $249 price tag.

Success for Apple will mean selling so many of the music players that the slimmer profits don’t matter, and paying lower prices for the iPod’s building blocks. Apple will begin to show success or failure in the spring”

Don’t sit on your iPod mini

picDana, the mother of a son with a new iPod mini recently informed us that he cracked his minis’ LCD screen after having sat on it while it was in his pants’ back pocket.

“My son just got an iPod mini last week.  Had it in his pocket, sat down and cracked the display.  I took it to the Apple store in Houston. They told me it would cost less to buy a new one ($249)!!!!!

This is going to be happening all the time, because the minis are much thinner and relatively flexible.”

Mac: iPod ad icons released

  • March 16, 2004
  • iPod

picA reader has informed us that he has created several icons for Mac OS X depicting the silhouetted dancers from the iPod ads. Free download available at MacMonkies.com

The man behind the iPod ad silhouettes

  • March 16, 2004
  • iPod

picVfxsoup has posted an interesting interview with Alex Brodie, who produced the silhouettes for the iPod ads. The interview also has two before and after photos of the people that became silhouettes in the rock version of the iPod commercials.

“Alex: One of the most challenging projects recently was the Apple iPod silhouette campaign. Each different music genre had a different version, in different lengths and different markets. I think I started seeing disembodied white wires dancing around in my sleep. I’m somewhat of a control freak, and do all my own roto, so I had to move fast. When your job is to be a perfectionist, the biggest challenge is always deadlines! Adrenaline though is a better stimulant than caffeine.”

Update: At the request of Apple, the site has removed all references to the iPod ads since our posting.

Beatles to sue Apple over music business

“Here it is: The Beatles are indeed about to sue Apple Computers over the iPod, iTunes and Apple Music. You may recall that I broke the story last year that Apple Computers long ago signed an agreement with the Beatles’ Apple Records that they would never ever ever have a company called Apple Music and that they would never ever ever go into the music business.”

HP to ship preinstalled iTunes PCs end of March

MacRumors is reporting that “according to the meta-description embedded in the HP Music Site, HP should start shipping iTunes pre-installed HPs by the end of this month.”

“‘The [iTunes] icon will start shipping pre-loaded on Pavilion and Presario computers in late March and these pages will be the first landing site directed towards HP.com/music.’”

10GB and 30GB iPods on sale

The Apple Store has the 10G and 30G 3rd generation iPods on sale in the “Special Deals” section of the online store.  These are new units, priced at $249 and $449, respectively.

JAVOedge announces new iPod cases

pic JAVOedge, makers of PDA cases and accessories has announced two new leather iPod cases. JAVOLeatherCase Design 1 ($30.95) is a sleeve case made of leather with white stitching, elastic expansion band allowing for one-size-fits-all, and access to top and bottom ports. The JAVOLeatherCase Design 2 (29.95) features front access to the iPod, access to top and bottom ports and is also made of leather with white stitching. There is no screen protector and Design 2 fits iPod 15/20GB models.

Update: We have emailed JAVOedge with the concern that you can not connect headphones to the iPod while the top flap is closed on the Design 2 case. JAVOedge has informed us they are currently cutting access holes into the flap of the Design 2 case to allow the connection of headphones while the flap is closed, and should be available within a couple weeks.

Wired editor succumbs to iPod mini

“For several weeks I’ve been avoiding the iPod mini like a nasty disease.

At the grand opening of the new Apple store in San Francisco, the iPod product manager, Danika Cleary, tried to persuade me to check one out, but I refused.

‘No thanks, I don’t want to hold it,’ I told her. ‘I don’t even want to look at it, because then I’d have to buy one.”

I know the seductive power of Apple’s products, and the iPod mini gives off irresistible ‘buy me’ vibes. The mini casts a spell, a shopping hex that pulls you irresistibly toward the cash register.”

PocketPC iPod emulator removed from website

  • March 15, 2004
  • iPod

Software developers, StartBrite Solutions after being pressured by Apple’s legal department have removed the pPod/pBop iPod emulator software for PocketPC PDAs from its website. “Due to legal pressure from Apple we are no longer able to distribute this application. Sorry for any inconvenience.”

iPod mini 10% off at Target

  • March 15, 2004

AbleShoppers: Target.com has the iPod Mini 4GB coming in soon at $249.99 - 10% off Code “TDAW2SAVETEN” (Expires 3/31) = $225 + $5 shipping. Search for “ipod mini” to find it. If you are in school, Apple Education Store has it for $229 for Students and Educators. Free engraving.

iPodResQ iPod Battery Replacement Kit for $38

Dealmac: MacResQ offers dealmac readers $7 off its $44.99 iPodResQ iPod Battery Replacement Kit ($37.99 after) via coupon code “DNREV12” for original models and code “DNREV3” for third-generation models. It’s the lowest we’ve seen. Tools to open the iPod and instructions are included. Offer ends March 19.

iTunes Music Store sells over 50 million songs

“Apple today announced that music fans have purchased and downloaded over 50 million songs from Apple’s iTunes Music Store, not including songs redeemed from the currently-running Pepsi iTunes promotion. The 50 millionth song, purchased last Thursday afternoon, was “The Path of Thorns” by Sarah McLachlan. iTunes users are now downloading 2.5 million songs per week, which is an annual run rate of 130 million songs per year.

‘Crossing 50 million songs is a major milestone for iTunes and the emerging digital music era,” said Steve Jobs, Apple’s CEO. “With over 50 million songs already downloaded and an additional 2.5 million songs being downloaded every week, it’s increasingly difficult to imagine others ever catching up with iTunes.’”

More on music disappearing on iPod mini

Last week we reported that a MacFixit reader reported that his music library was inaccessible on an iPod mini. Today, several readers report smiliar problems. “Last week we began covering a problem where the iPod mini loses access to all data stored on its internal hard drive - though the storage space still appears to be occupied.”

“Joe Paolino’s case is typical of the reports we’ve received so far “After charging my mini overnight, I found that the next morning all of my songs and playlists were missing.  I went to the About setting in my iPod and found that the available capacity was the same as it had been the previous day.  After connecting to iTunes, the capacity indicator at the bottom of the screen also showed that something was still on my iPod.  However, iTunes detected no music or playlists either.  Out of curiosity, I loaded one song on the iPod to see if it would show up in iTunes list.  The song loaded fine, but then did not appear in iTunes when I had the iPod selected or when I disconnected it and scrolled through the iPod directly.”

It seems that reseting your iPod mini is the best way to remedy the probelm.

The iPod mini: Visceral, Behavioral, Reflective

AppleMatters as written an editorial focusing on the iPod mini’s looks, feel, functionailty and what it says about the user “iPod mini: The physical clicking is back! It is a joy to feel button feedback. Color! Those anodized colors, which are agonizing to figure out which one you should have. Aluminum! The matte feel of aluminum is superior in every way to clammy, greasy chrome and gloss plastic.”

Comedy Central spoofs iPod ads

picA reader has informed us of a Comedy Central spoof on the iPod ads featuring a silhouetted redneck dancer for its “Redneck Weekend” movie promotion. The video shows the redneck dancing to a banjo soundtrack while holding a bottle of beer instead of an iPod and yelling yeeeehaaaaaaa.

Shure E3 earphones for $148

MicrophoneSolutions.com has just released its lowest price ever on the Shure E3 or E3c earphones. Use coupon code F148E3 and this will bring the price of the Shure E3 from $179 to $148 + shipping. Factory sealed units with a 2 Year Warranty and 30 DAY Money Back.

Music disappears on iPod mini

A reader at MacFixit.com reports a never before heard of problem with his iPod mini. “I turned on my iPod mini this morning and all of my music was missing. I did not check my contacts and appointments. The notes I stored on it were still there. My guess is that the root directory on the thing lost a reference to the music directory, but I really don’t know how things are stored. The memory used when I plugged it into iTunes showed that all of the memory was still used up. Then I copied a song onto the iPod and the memory used showed that all the memory was free.” He goes on to speculate that plugging in his iTrip FM transmitter before turning on the mini may have caused the problem. If you’ve had a similar problem with or without the iTrip, please let us know.

iPod mini to boost Apple profit

The iPod mini has “fueled a 22 percent increase in the company’s [Apple] stock in the past two weeks.” “Shares of Cupertino-based Apple have risen to their highest since September 2000 as investors bet the business card-sized iPod mini, released last month, will boost profit.”

How the iPod Selection playlist makes its choices

On www.macilife.com, Macworld columnist and iLife book author Jim Heid describes the five-step process used by the iPod Selection playlist. This playlist debuted in iTunes 4.2 and is designed to automate the process of copying music to an iPod that doesn’t have enough space to hold your music library. But what criteria does it use to choose music? Heid found out, and he describes his findings on his site.

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