Apple advertising agency TBWA\Chiat\Day last night was given the Grand EFFIE Award for its work on the iPod “Silhouettes” ad campaign. “Our Grand EFFIE winner honors a product at the forefront of popular culture complemented by a creative, breakthrough marketing campaign that has proven to skyrocket sales,” said Mary Lee Keane, Executive Director of the New York American Marketing Association.
In addition to the Grand EFFIE, TBWA\Chiat\Day walked away with three Gold EFFIEs (two for iPod and one for Nissan), two Silvers (Adidas and Infiniti) and one Bronze (Nextel), bringing their total awards to seven. The EFFIE awards, now in their 37th year, are the “only award program that recognizes effective advertising and marketing campaigns that have achieved market place results.”
ezGear has announced the ezSkin Bodysuit and ezSkin Tankini cases for the iPod shuffle.
The ezSkin Tankini (right) is a two piece silicone case that includes a skin for the shuffle and another skin for the USB cap. It is available in five colors—Sky blue, Princess pink, Onyx black, Lime green, and Frost white—and is sold in a two-pack with one color and one Frost case for $18.98.
The ezSkin Bodysuit (left) is a one piece case for the iPod shuffle that sports a built-in metal hook. The case is available in the same colors as above, except the Bodysuit also comes in Grape purple and is not offered in Onyx black. Like the Tankini, the Bodysuit is sold in a two-pack for $18.98.
According to the NPD Group, the iTunes Music Store tied with LimeWire as the second most popular digital music service in March (including P2P file-sharing services). Both iTunes and LimeWire were used by 1.7 million households. The most popular was WinMX, used by 2.1 million households.
The wife of one 4G iPod owner made a sleeve for the device that would be right at home in the Middle Ages—a chain mail iPod cover.
Merrill Lynch analyst Steven Milunovich said today that Apple’s move to Intel chips allows it to deliver new offerings: “Intel processors could help Apple offer a low cost Mac media center to sit under the TV… for digital media such as photos, music, TV, and movies.”
Audible and XM Satellite Radio announced today that they will co-launch a new portable device capable of playing XM’s radio Audible.com content.
Roxio this week will announce the Boom Box, a software bundle comprised of five Mac OS X applications designed to “reveal the iPod’s full power and potential.” The $49.95 suite includes Roxio’s CD Spin Doctor and the latest versions of four third-party software titles—MusicMagic Mixer, iPodderX, Audio Hijack and iSpeak It—to help users rediscover their music collection and to go beyond it with podcasts and Internet radio broadcasts.
CD Spin Doctor, which is available as part of Roxio’s Toast CD burning software, helps users digitize their LPs and tapes. It includes options for automatically detecting tracks, removing unwanted noise and enhancing sound quality.
MusicMagic Mixer from Predixis is an innovative application that creates “perfect playlists” by analyzing acoustic elements of each song in a user’s music library. The software is said to be able to match your mood with complementary playlists.
Roge Amoeba’s Audio Hijack is a powerful tool that lets users capture and save audio from nearly any application in real-time. Audio Hijack also offers scheduling options to record Internet radio shows and other broadcasts.
iPodderX from Thunderstone Media is the most popular podcast client for Mac OS X. The software lets users easily subscribe to podcasts and have them automatically downloaded to iTunes and synced to an iPod. The latest version, iPodderX 3.0, offers new media aggregation features.
ZappTek’s iSpeak It enables users to convert text-based documents such as web pages into spoken word audio files (MP3 or AAC) using the built-in text-to-speech capabilities of Mac OS X.
The Boom Box will be available from Roxio’s online store on Thursday and will be in retail stores on June 22. The package will come with a $10 rebate for iPod owners as well as coupons and offers from Wiley Books, Audible.com and Belkin.
Thought Out, the company behind the iPed line of iPod stands, has been hit with a cease and desist notice from Apple regarding the use of the iPed product name. The accessory maker said Apple lawyers sent the letter on Monday, stating that the iPed name could confuse consumers, and weakens Apple’s brand strength.
“Thought Out’s position on this matter is currently neutral with no wishes to construe Apple or any consumer of either product brand,” the company told iLounge. “We simply created a well received product for the iPod consumer. The name iPed was derived from the word i-Ped-estal (with a definition posted on our website - and now the home page). Thought Out’s actions have not been decided for Apple’s request.”
Sonnet Technologies announced today that its PodFreq, PodFreq black, and PodFreq photo FM transmitters now include a custom-designed car cradle at no additional cost. Current PodFreq owners can purchase the car cradle for $14.95.
“This holder is designed for a secure, rattle-free fit and attaches to a vehicle mount (sold separately) with included hardware to create a parking space for PodFreq while you drive,” the company says. “The cradle features a soft liner that protects the back of PodFreq, and uses the standard AMPS/NEC mounting hole pattern (commonly used for cell phone mounts) that makes it compatible with a wide variety of vehicle mounts.”
Apple will launch a version of its iTunes Music Store in Japan this August, a Japanese newspaper reported Tuesday. The Nihon Keizai business daily said that major Japanese record labels, including Columbia Music Entertainment, Avex Group Holdings and Toshiba-EMI, have agreed to provide songs for the service, but that Sony Music Entertainment has yet to agree on contract terms with Apple. The paper said Japanese users will be able to download songs for around 150 yen ($1.40).
Jocelyn Vilter of Charter Oak Rags let us know about her new line of hand-made iPod shuffle sleeves. She offers a variety of designs, including several jacquards, prints and solids. Each lightweight case features a detachable beaded lanyard. The iPod shuffle sleeves from Charter Oak Rags are priced at $10 each.
Meanwhile, Mercury Software Japan has introduced the iTabi shuffle, a new iPod Shuffle case made from embroidered gold fabric (kinran) traditionally used for making the kimono sash (obi) in Japan. “Like the ‘tabi’ or the traditional Japanese sock worn with kimono, iTabi protects your iPod while ‘on the road’ (another meaning of tabi).” The iTabi shuffle sells for $19.98.
In addition to announcing a transition to Intel processors for Macs, Apple CEO Steve Jobs offered an update on iPod and iTunes sales, as well as a look at the upcoming podcast support in iTunes during his keynote speech at Apple’s Worldwide Developer’s Conference in San Francisco.
Jobs said that 16 million iPods have been sold as of the end of March, accounting for 76% market share of all music players. He said more than 430 million songs have been purchased and downloaded from the iTunes Music Store so far, and that it commands 82% of legal digital music sales.
The Apple chief next discussed the previously announced podcasting features of iTunes 4.9. Jobs called podcasting “iPod plus broadcasting,” “TiVo for radio” and “Wayne’s World for Radio.” He said that anyone can make it and get a worldwide audience, and said Apple sees it as the hottest thing going in radio right now.
Jobs said you can easily subscribe to the podcasts and have them automatically synced to your iPod. “We’re going to make this even easier,” he said. “We’re going to build it right into iTunes and iPod.” Jobs then went into a quick demo in which podcasts were shown in the source list of iTunes, and there was a podcast directory directly in the application. He quickly went to Adam Curry’s “The Daily Source Code” and then to KCRW public radio. Subscribing was as easy as clicking one button.
Finally, Jobs said that Apple plans to do its own podcast for iTunes Music Store releases every Tuesday, and revealed that artwork will be supported for each podcast.
Update: We’ve now posted our photo gallery from the WWDC keynote.
CopyPod 7 from WindSolutions is the latest version of the Windows application that allows you to backup, copy, and transfer music from your iPod to your PC. The new version includes fully automated iTunes importing, including Playlists, Ratings, Play Counts and Date Last Played. The software also adds an incremental backup function to update iTunes or a selected folder. CopyPod 7 sells for $19.90.
Following a meeting with Apple management in California, Merrill Lynch analyst Steven Milunovich said that despite all of the news recently surrounding the company, Apple doesn’t want to get distracted from its music products.
However, Milunovich said Apple continues to downplay bringing video support to the iPod. “Movies take too long to download for now, are not watched over and over, and that unlike music there are many ways to acquire movies,” he said Apple pointed out. “Still, we think video capability (especially for music videos) could be added to the iPod.”
The analyst said that audio books and podcasting should contribute to iPod’s popularity, but that the Apple executives were not optimistic that satellite radio would take off.
Milunovich also said that Apple is not against a subscription service like those offered by its rivals, but the company still thinks most users want to own their music instead of “renting” it. “We think Apple could introduce a subscription service in the next year, which could be less profitable than selling songs initially though possibly more profitable long term if sub rates rise,” he said.
Milunovich said that Apple doesn’t expect iTunes to make much money. “Although moderately profitable, the company doesn’t seem optimistic that songs will be a major profit contributor,” the analyst said.
Digital Lifestyle Outfitters has introduced the DLO Flexible Dock for Apple’s iPod shuffle. The $19.99 accessory is a 7-inch adjustable USB dock that lets you connect your shuffle to any computer. The company said it’s a perfect solution for those with recessed or tightly spaced USB ports, and that the gooseneck cable displays the shuffle for easy access.
“The DLO Flexible Dock frees up adjacent connectors that would otherwise be blocked by the extra-wide iPod shuffle,” DLO says. “It plugs into any free USB port with a standard size plug, then bends out of the way and offers a super-handy connection port, providing easy in-and-out access for the shuffle. It also prominently displays the shuffle right next to a person’s computer or screen.”
A quick look at the iLounge Discussion Forums reveals a 5-star thread that has never been far from the top of the hot topics listing: the Brushed Steel iPod Tutorial. Clearly a popular iPod modification from its stats: 41 pages, 604 replies, and over 140,000 views.
One reader tells us about the loss of his iPod during an act of chivalry whilst helping a young lady with a horse. The moral of this sad iPod tale? Some animals will eat anything…
Need a quick project? Some readers have demonstrated their ability to turn plastic interlocking bricks into something useful. It can be viewed in the thread on Lego Stands. Post your results!
Finding yourself returning repeatedly to the same song on your iPod? Got a favorite tune? Read what other members are replaying again and again and add your favorite “Must Listen To Song.”
LAPD detectives are investigating a multi-million dollar heist involving 12,000 stolen iPods.
PodBrix and iPodMyPhoto.com have launched a limited edition photo series. Customers now have the option of being “iPodified” along with the PodBrix 1000 character.
PodBuddies has introduced Earbud Girl 1.0, a new figurine that features a holder for your earbuds. It’s priced at $15.99.
Speck Products has introduced the Hand Skin, a new iPod case that was designed to help you keep a grip on your iPod while running, walking or doing other activities. The rubberized case features an adjustable and removable hand strap that “fits comfortably yet snug, so your iPod won’t slip or fall—even if you lose your grip.” It also offers removable screen and Click Wheel protectors, and fits all 4G iPods models (including iPod photos). The Hand Skin case is available in black/grey and blue/grey for $34.94.
Following months of pressure from environmental activists, Apple today announced a free iPod recycling program with an added incentive. The company said that beginning today, “customers can bring iPods they no longer want to any of Apple’s 100 retail stores in the US for free environmentally friendly disposal, and those who drop off an iPod, iPod mini or iPod photo will receive a 10 percent discount on the purchase of a new iPod that day.” Apple said that iPods received for recycling in the US are “processed domestically and no hazardous material is shipped overseas.”
The Silicon Valley Toxics Coalition has been pressuring Apple since late last year to do more with its environmental practices, claiming that the company doesn’t do enough to ensure that its products are disposed of properly. The group focused largely on the iPod and its hard-to-replace battery. Protests were staged outside Apple’s headquarters in January and during this year’s Macworld Expo a few days later. The group also picketed at Apple’s annual shareholders meeting in April.
The Toxics Coalition described the iPod as “a time-bomb for our health and environment because of the toxic metals that will either go into incinerators or landfills.” Apple has acknowledged the device does contain “a small amount of lead,” which the company says it is working to phase out. “To call the iPod an environmental time bomb is just inexcusable,” Apple CEO Steve Jobs said at the shareholders meeting.
The Royal Academy of Engineering will award its coveted silver President’s Medal to Apple design guru Jonathan Ive for “his outstanding achievements in engineering design and in particular in the design of the iPod, which represents the very best of human interface engineering.”
Shares of Apple dropped nearly 5% early Friday after saying Thursday that it had settled an iPod class-action lawsuit that could cost the company as much as $100 million.
In an article looking at CD-quality downloads, BusinessWeek’s Peter Burrows reports: “If the digital music revolution is to reach its full potential—an all-digital future, perhaps, in which CDs racks are no longer needed—analysts say the industry will have to hit a far better-sounding note.”
Developers of the Mozilla Foundation’s Thunderbird have added podcasting features to the open-source e-mail client.
iPodStyles said it has teamed up with Sumajin to offer the Shuffle Loop, a new silicone case for the iPod shuffle. According to the companies, the Shuffle Loop was designed to protect the device with thicker silicone materials at the corners. The case is available in six colors—black, blue, clear, green, orange and pink—and can be purchased with a matching Smartwrap ($4.99) and earphone sponges ($1.30) to “complete the look.” The Shuffle Loop is priced at $8.
This week in the iLounge Discussion Forums, as we move into the summer with its mix of good and bad weather, forum readers have asked the question: what are your 5 favorite sunny weather bands and what are your 5 favorite depressing rainy weather bands?
If you’re planning for a summer in the sun, you might want a beach friendly case to keep the sand and water at bay. See what others suggest for keeping your iPod safe in the harsh environment of the beach. And don’t forget to check iLounge’s official Case Reviews, too.
What better way to spend your time in the sun than enjoying the company of… a book? Here are some Audible book recommendations from other ‘loungers if you’re looking for a change from music…
Has the unthinkable happened and your iPod’s been damaged? As Apple’s warranty does not cover accidental damage, you can find help in the Service, Warranty, and Repair Q&A Forum.
Pacific Rim Technologies has announced the immediate availability of a new glow in the dark version of its Gel Shield silicone case for the iPod shuffle. The glow in the dark Gel Shield is available for $9.99.
Also available from Pacific Rim are the original Gel Shield cases, which come in five colors—Lime, Charcoal, Juicy Pink, Sky Blue and White. They sell for $7.99 or in a 3-pack for $14.99.