Apple has posted two new TV advertisements for the iPhone 3G featuring the free iPhone applications Shazam and Loopt, respectively. The Shazam commercial describes a scenario in which the user doesn’t know the name of the song playing, and uses Shazam to determine and subsequently purchase the song. Interestingly, the song featured is “You, Me and the Bourgeoise” by The Submarines, which has been used in the background all of Apple’s recent white-background iPhone commercials. The Loopt spot highlights the social network’s friends, messaging, and location-aware map features. Both commercials are available for viewing now on Apple’s website.
The iPhone 3G has overtaken the Motorola RAZR to become the leading handset purchased by adult consumers in the U.S. in the third quarter, according to The NPD Group. “The displacement of the RAZR by the iPhone 3G represents a watershed shift in handset design from fashion to fashionable functionality,” said Ross Rubin, director of industry analysis for NPD. “Four of the five best-selling handsets in the third quarter were optimized for messaging and other advanced Internet features.” The RAZR had held the top position for the last three years, but ranked second in the third quarter of 2008, followed by the BlackBerry Curve, LG Rumor, and LG enV2.
In an interview at the Web 2.0 Summit, AT&T Mobility CEO Ralph De La Vega said that an official, AT&T-sanctioned solution for using the iPhone 3G as a modem for a laptop is coming “soon.” In early August, Apple pulled the tethering application NetShare from the App Store, most likely because AT&T has up until now not supported tethering on its iPhone data plans. It is currently unknown whether AT&T will charge users extra for tethering ability, and whether software allowing such use will be built-in to a future version of the iPhone’s software or released as a separate application via the App Store.
Reporting its third quarter financial results, T-Mobile Germany parent Deutsche Telekom revealed strong growth for its German mobile unit, based partly on high demand for the iPhone 3G. According to the release, T-Mobile Germany added 271,000 subscribers during the quarter, representing growth of 82 percent compared to the year-ago quarter. In addition, the company said that a “significant driver” of these encouraging developments was the iPhone 3G, which was in “extremely high demand” following its launch on July 11. The company did not offer an exact iPhone sales figure.
Apple has posted its latest TV advertisement for the iPhone 3G. Titled “Dilemmas,” the spot continues Apple’s recent trend of highlighting only one app in each commercial, with this particular ad highlighting the Urbanspoon application and its feature which lets users shake the device to get recommendations on local restaurants. The new ad is now available for viewing on Apple’s website.
After several gaffes which saw the company prematurely activate and then pull the feature, AT&T has finally launched its free Wi-Fi access for iPhone users at all AT&T-branded hotspots in the U.S. The service will provide free high-speed Internet access to iPhone users at all AT&T hotspots, including those found at Starbucks. To access a hotspot, users must launch the Safari browser, enter their 10-digit phone number on the page provided, agree to the Acceptable Use policy, and tap continue. AT&T will then send the user a text message containing a link, which the user must then open in Safari, and tap a link on the page. The company notes that the link sent via SMS will be valid for 24 hours, and only at the location from which it was requested.
Apple has seeded its second beta version of iPhone Software 2.2 to select developers, adding fully-enabled Street View and more directions options to the Google Maps application. APIs supporting Street View were discovered in the prior 2.2 beta, but were not enabled. As seen in screenshots posted to iPhoneYap’s forums, the Maps application in Software 2.2 also features buttons at the top of the directions view for selecting between walking, bus, and driving directions, complete with a list of transit times, if applicable. In addition, the new seed also offers support for line-in audio accessories in the SDK. [via MacRumors]
As promised, Apple has posted an updated iPhone SDK Non-Disclosure Agreement (NDA), and has opened a beta of its Apple Developer Forums to “provide a collaborative environment to post iPhone development topics and questions for an open discussion with fellow iPhone developers.” On October 1, Apple announced it would drop the portion of its NDA for released iPhone software, stating, “the NDA has created too much of a burden on developers, authors and others interested in helping further the iPhone’s success, so we are dropping it for released software.” The revised agreement (PDF Link) reads, “You agree that any Apple pre-release software (including related documentation and materials) and any information disclosed by Apple to you in connection with Apple Events or Paid Content (defined below) will be considered and referred to as “Apple Confidential Information”.” The company defines “Paid Content” as “certain proprietary content (including, without limitation, video presentations and audio recordings) that Apple may make available to you from time to time for a separate fee.” The new developer forums, which are open to paid iPhone developers only, can be accessed at devforums.apple.com.
The Chief Administrative Office, which oversees the communications systems for the U.S. House of Representatives, has begun testing a group of iPhones to see if they are compatible with the working needs of lawmakers and staff. According to The Hill, the CAO plans to decide whether to offer the iPhone as an option by January, when the next Congress begins. “The reason we’re trying them out is because we heard a lot of people wanted the option to have them,” said Jeff Ventura, a spokesman for the CAO.
Reporting its third-quarter financial results, Apple’s U.S. iPhone carrier partner AT&T revealed that it saw 2.4 million iPhone activations from the device’s launch on July 11 to the end of September. Of those 2.4 million activations, approximately 40 percent were new AT&T wireless customers. “I am particularly pleased with the customer response to the iPhone 3G,” said AT&T CEO Randall Stephenson. “The new customers we’re winning are high-value, with attractive revenue and churn profiles. We’re expanding the market, as users adopt more data and media-rich services and access a wide array of applications. These achievements are positive for the future of our business.”
Making a rare appearance during the company’s quarterly results conference call, Apple CEO Steve Jobs discussed several topics, including iPhone sales, the App Store, and the economy. Notably, Jobs compared Apple’s iPhone sales in the quarter to that of rival Research In Motion, stating that Apple “beat” RIM by selling 6.9 million iPhones compared to RIM’s sales of 6.1 Blackberry devices. “Even more remarkable,” Jobs said, was the fact that measured by revenues, Apple has become the world’s third-largest mobile phone supplier, behind only Nokia and Samsung. Stating that deferred iPhone revenue has grown to $5.8 billion dollars, or 39% of Apple’s total revenue, Jobs said it was “too big to ignore,” while outlining the company’s reporting of non-GAAP financial results to help investors get a better sense of Apple’s actual business. Later, when asked about the upcoming year and the possibility of the market being cluttered with iPhone “wannabes,” Jobs said the company has to be the best, without leaving a price umbrella underneath the iPhone. He noted that Apple has a great partner in AT&T, and that both are committed to making the iPhone a great value for customers, while hinting that the “next round” would include either lower prices or new models.
Speaking about the App Store, Jobs said Apple has changed the value proposition for mobile devices. He said the Store will see its 200 millionth download tomorrow, now offers over 5,550 applications, and is available in 62 countries around the world. The rate of new submissions increases every week. “We’ve never seen anything like this in our careers,” Jobs said. He also said that customers are now attracted to iPhone not only for its functionality and multi-touch user interface, but also its ability to add free games and applications.
Discussing the economy, Jobs described Apple customers as some of the smartest, most product-aware customers in the market, saying that they are unlikely to abandon the quality and seamless integration of Apple’s products. He went on to say that they are more likely to delay purchases than switch away from the company’s products, and that while Apple may not appeal to every prospective customer, the percentage it needs to appeal to in order to grow its share isn’t that many. Finally, he noted that Apple has almost $25b safely in the bank, and zero debt.
Apple has posted its latest TV advertisement for the iPhone 3G online. Titled “Game Changer,” the spot continues Apple’s recent trend of highlighting only a single application — in this case, MLB.com’s At Bat — showing off the app’s scores, live pitch updates, and video clip features. The new ad is now available for viewing on Apple’s website. [via TUAW]
Similar to the pre-purchase tool launched by Apple in September, AT&T is now offering an online iPhone pre-screening tool that allows customers to get pre-qualified for the iPhone 3G before they head to the store. The tool allows new customers to perform a credit check and determine number porting eligibility, while existing customers can check upgrade and/or add a line eligibility. The new AT&T online iPhone pre-purchase tool can be accessed by visiting att.com/iphone.
Apple has launched a series of new iPhone Tech Talk World Tour events to be held in cities around the globe between October 22nd and December 9th. Unlike previous Tech Talks held last year that focused on building and optimizing web applications for the iPhone OS, these new events focus on app development using the iPhone SDK. A promotional email sent out to registered iPhone developers reads, “Learn about the tools and technologies you’ll use to create great iPhone applications, then work with the experts to optimize your code, refine your user interface, and apply the knowledge you gain from the sessions.” Events are scheduled in more than 20 major cities worldwide, including Chicago, Paris, Stockholm, Delhi, and Sydney. Apple’s iPhone Tech Talk World Tour events are open to all registered iPhone developers; admission is free. To register, visit Apple’s Tech Talk web page.
Mexican iPhone carrier Telcel has begun selling (Translated Link) the iPhone 3G without a contract. The 8GB iPhone 3G sells for MEX $7899 (roughly $700) while 16GB models go for MEX $9199 (~$816). Both models are being offered with a bonus of MEX $500 worth of air time and 30 days of unlimited internet usage. As with the majority of other carriers offering contract-free iPhones, it is believed that the units sold by TelCel will remain locked to that carrier’s network. [via Mundo Mac | Thanks, Alfredo]
According to a new report from The NPD Group, 30 percent of U.S. customers who purchased an iPhone 3G from its launch on July 11 through August switched mobile carriers to do so. By comparison, only 23 percent of consumers, on average, switched carriers between June and August. Of the iPhone customers that switched to AT&T, 47 percent switched from Verizon Wireless, 24 percent switched from T-Mobile, and 19 percent switched from Sprint. In addition, the report states that prior to the launch of the iPhone 3G (January through May 2008), iPhone sales accounted for 11 percent of the consumer market for smartphones, while after the launch of the iPhone 3G, Apple commanded 17 percent of the market. From June through August, the iPhone 3G was also the top-selling smartphone based on units sales to consumers, followed by the BlackBerry Curve, BlackBerry Pearl, and Palm Centro.
“The launch of the lower-priced iPhone 3G was a boon to overall consumer smartphone sales,” according to Ross Rubin, director of industry analysis for The NPD Group. “While the original iPhone also helped win customers for AT&T, the faster network speeds of the iPhone 3G has proven more appealing to customers that already had access to a 3G network.”
Developers have found a number of features hidden in iPhone Software 2.2, which is currently in beta and was recently updated and seeded to developers. Although the release notes list only “compatibility testing” as the only change, according to Mac Rumors, developers have found some new features hidden in iPhone’s framework files. A number of hidden Japanese emoji icons were found, which if implemented will answer one of the most common complaints about the iPhone from Japanese users, support for Street View in the Google Maps application, and a new toggle in the iPhone’s keyboard settings to turn Auto-Correction on and off. Apple has yet to announce a firm release date for iPhone Software 2.2.
Apple has announced that it will drop the portion of its non-disclosure agreement (NDA) for released iPhone software. A statement posted to the company’s iPhone developer website reads, “We put the NDA in place because the iPhone OS includes many Apple inventions and innovations that we would like to protect, so that others don’t steal our work. It has happened before. While we have filed for hundreds of patents on iPhone technology, the NDA added yet another level of protection. We put it in place as one more way to help protect the iPhone from being ripped off by others.”
It continues, “However, the NDA has created too much of a burden on developers, authors and others interested in helping further the iPhone’s success, so we are dropping it for released software. Developers will receive a new agreement without an NDA covering released software within a week or so. Please note that unreleased software and features will remain under NDA until they are released.” It is unclear exactly what Apple means by “unreleased software and features,” however, the NDA may continue to cover only pre-release Apple software, seeded to developers but not yet released to the public, while all features and nuances of publicly-available software would not be covered. Alternately, the NDA may continue to cover unreleased third-party software, which would create further issues for developers.
AT&T has announced that it will begin selling the iPhone 3G in Puerto Rico and the U.S. Virgin Islands on October 17. Pricing will be the same as in the U.S. mainland, with the 8GB model available for $199 and 16GB $299 for new and upgrade-eligible customers; customers not eligible for the upgrade can purchase the 8GB for $399 or the 16GB model for $499. As before, each model will require a new two-year contract. “iPhone will arrive for AT&T customers in Puerto Rico on October 17,” said Jose Juan Davila, vice president and general manager of AT&T’s wireless operations in Puerto Rico. “AT&T is committed to offering the most innovative products and services to our customers, and we are pleased to be part of this great milestone in our market.” [via Mac User Boricua]
Russian carriers Vimpelcom, MegaFon, and MTS will begin selling the iPhone 3G in Russia on October 3. Available without a contract, the 8GB iPhone 3G will sell for 22,999 rubles (roughly $919), while the 16GB version will sell for 26,999 rubles (~$1,079). In addition to the carriers, electronics retailers Tekhnosila, Eldorado, and M.Video will also be selling the device, according to a Reuters report. “All retailers will begin sales of iPhone in Russia at the same time, during the night between October 2 and October 3. Our company will be also selling them,” said Nadezhda Senyuk, a PR director with Tekhnosila. Rival chain Eldorado estimated that sales of the iPhone in Russia will reach 150,000 before the end of 2008.