Like the iPod mini a year ago, Merrill Lynch analyst Steven Milunovich believes demand for Apple’s iPod shuffle will outstrip supply. In a research note to clients today, Milunovich said the iPod shuffle could even outsell Apple’s other iPod models this quarter—he said the company is expected to sell 500,000 to 1 million hard drive-based iPods (4G, photo, mini), while the iPod shuffle’s manufacturer is reportedly making 1.2 to 1.5 million units. The analyst said he can see all of those being bought up and more.
Milunovich said new iPod customers and digital music newbies will make up the majority of iPod shuffle buyers. “Our experiences with the shuffle suggests likely strong demand from novices and new-to-iPod users,” wrote Milunovich. “Existing iPod owners may prefer the larger capacity and display of existing iPods, which makes for good market segmentation on Apple’s part. New-to-iPod users tell us the price points ($99 and $149) and ease of use are attractive.”
TIME magazine has picked the iPod shuffle as its Gadget of the Week. “It’s very easy to write extensively about music players these days without ever mentioning sound quality, but let me set some minds at ease: it sounds great.”
In his iPod shuffle review, Mike Wendland of the Detroit Free Press praises the new device. “Apple’s new iPod Shuffle is about to be the next must-have product... Way to go, Apple. You did it again. The Shuffle is one hot new product.”
The first 100 iPod shuffles that arrived at the Apple Store in the Glendale Galleria on Monday sold out within an hour and the Northridge store was wiped out in three hours, said employee Rob Lamog.
To promote its new H10 music player, iRiver’s Web site is currently rotating between a male and a female model taking a bite out of an Apple along with the slogan “Sweeter one.”
Kirk McElhearn, author of “iPod & iTunes Garage,” has posted a sample chapter from the book for download. The chapter covers the iTunes music library.
iSkin today announced its new iSkin Wheel Cap, a protector for the iPod’s Click Wheel that works in conjunction with the company’s form-fitting silicone-based iPod cases. The Wheel Caps offer “a full-coverage transparent barrier to extend the life of the Apple Click Wheel by keeping it free of dirt, scratches and other damage that may occur from everyday use.”
In addition, iSkin said it will offer an imprinted Wheel Cap service, which allows businesses and organizations to print their logos, photo-realistic images, web addresses or marketing message on the iSkin Wheel Cap cover in full color.
iSkin will offer a limited time promotion that includes a free Wheel Cap and free Audible.com download with the purchase of an iSkin eVo2. The company said the Wheel Caps will be available as a separately priced item and in multi-packs in February. Pricing was not announced.
Pacific Rim Technologies has launched a promotion on all third-generation (3G) iPod cases. The company said that due to great interest from the public at Macworld Expo last week, the cases are now reduced to $10 each until supplies last.
Made of impact-resistant, lightweight and durable aircraft aluminum, the iShield II features a swivel belt clip, clear hard plastic screen cover and access to all controls. It is available in a variety of colors—silver, blue, burgundy, bronze and green.
The iShield, available in blue or silver, is made of impact-resistant ABS plastic, and sports a removable swivel belt clip, neoprene interior lining, and a clear plastic screen cover. It also allows you to dock your iPod without removing it from the case.
Web iPod Bible Sync is an applescript program for Mac OS X to download your current Bible reading from BibleGateway.com. You enter calculation information which is then used to calculate your daily reading from the date, explains the developer. The software includes support for a built-in reading plan and concordance, as well as using a preferences file.
Global sales of flash memory-based digital audio players are expected to increase significantly this year, according to research cited by Creative Technology. Tommy Tsai, a product marketing manager at Creative, said research firm IDC is projecting that Creative and its rivals, including Samsung and Apple, will collectively sell 35 million portable flash players in 2005, compared with 25 million in 2004. Apple is the undisputed leader in sales of hard drive-based players, but is now looking to take a bite out of the flash market with its iPod shuffle. Samsung and Creative together hold 13 percent of the global flash player market.
Covertec has announced a new leather case for Apple’s iPod mini. The SX75 series case is made of high-quality double tone leather with beige overstitching. The case also features a magnetic loop closure and is ergonomically designed with access to controls and Dock Connector port. It is available in black, red, or tan for $34.95.
Portelligent said Tuesday it has confirmed that Apple’s iPod shuffle is built around SigmaTel’s D-Major STMP3550 [.pdf] MP3 audio processing chip. The D-Major series chips, including the STMP3550, are designed for low power consumption and extended battery life in portable digital audio players based on flash memory. The STMP3550 supports: digital signal processing (DSP) on audio at 75MHz; Hi-Speed USB; an LED/LCD; AA, AAA, and lithium-ion batteries; Playlists; and both NAND flash memory and other storage media such as SmartMedia, Secure Digital, and CompactFlash.
The iPod shuffle is Apple’s first portable player to employ flash memory for music storage. Other iPod models have used hard-disk drives and audio chips from Wolfson Micro in conjunction with Portal Player processors.
Speaking with iLounge today about Klipsch’s upcoming iFi dockable speaker system for the iPod ($399), a company spokesman explained that iFi offers “much more” than the company’s existing GMX 2.1-series speakers, which we’ve already tested and liked, and with 89 decibel output “is more powerful than any other dedicated iPod system [ever] made.”
As noted in our previous story on iFi, the system includes two of the company’s RSX-3 series Reference Satellite speakers and a large woofer for strong bass response. Klipsch also notes that the system’s remote control “works through walls”, and that “up to a total of 6 remotes can be programmed to work with a single system.” The system is silver in color and features a “light bar” iPod dock, which can be customized for use with different iPods.
Klipsch adds that the iFi’s components are “unique in all of the world of multimedia because they are not used in multimedia, they are used in the most advanced high-end gear,” and include a “titanium tweeter diaphragm, anodized aluminum woofer, genuine compression driver, real crossover networks, aluminum fascia and pedestal/mounting foot, [and] ported bass reflex design.” The system will be available in March.
Due to strong consumer demand for its new iPod shuffle, Apple’s online store now has a wait of two to four weeks for the device that was just introduced last week. “The backlog of orders comes not quite a year after the introduction of the iPod mini sparked a six-week wait when ordered online. There is a two- to three-week wait for the $99 iPod shuffle, which holds about 120 songs, while customers face a wait of three to four weeks for the $149 model, which has double the capacity, according to the Apple Web site.”
The Apple industrial design team has been nominated in the sixth annual Wired Rave awards for its work on the iPod shuffle and iMac G5. Apple CEO Steve Jobs is nominated in the Business Leader category.
Elizabeth Hitchcock of iPodJewelry.com has unveiled her first creation for the iPod shuffle. The design uses freshwater pearl and wire. Pricing is not yet available.
Following similar comments by Creative’s CEO, the chief executive of iRiver says he is surprised by features of the iPod shuffle and that it’s “not a competitor to an iRiver product because we have more features and focus on the premium area.”
“My father received an iBoom for Christmas and at first, everything seemed great. Initially, he plugged it into the wall and tried it out. Soon after, he put in the batteries and did some work outside. When he returned inside, he put the iBoom on his computer desk and just plugged it into the wall and listened to it while working on his computer (rather than draining the batteries). The following morning, he noticed the back of the unit was very hot and there was fluid around the iBoom. It turned out to be battery acid. It seems that if you plug in the iBoom, approximately 12.75 volts DC go to the 6 D cell batteries. This can be extremely bad possibly resulting in a fire.”
The Mac site has also received a reader report detailing other issues with DLO’s boombox accessory for the iPod.
“From the first day I received the iBoom I found it to have two problems: 1) The volume control is faulty—it will not lower the volume in a gradual way but simply switches the volume totally off at the low end of the scale rather than allowing for a lower volume setting. 2) There is an unacceptable amount of hiss coming from the iBoom speakers. This is regardless of which input or the volume control setting—both the tuner or the iPod input show the same problem at any volume control setting.”
DLO has not responded to inquiries from iLounge regarding the original issue, and has not provided hardware for testing and review.
The National Football League and Audible today announced an agreement to make recordings of this year’s remaining playoff games available for portable audio players, including Apple’s iPod. Football fans will be able to purchase the recordings at Apple’s iTunes Music Store starting next week. The first recordings for sale under the agreement will be this Sunday’s NFL conference championships, according to the two companies. Replays of the Super Bowl will also be available under the deal.
Stan Ng, Apple’s director of worldwide iPod marketing, is the latest Apple executive to dismiss a video-capable iPod. “There is no legal way today of taking a DVD and making it viewable on a portable device. There are issues with video, and no infrastructure for acquiring that content,” Ng said. “For a player with a 3.5-inch screen, you have to wonder if it would be worthwhile. You can’t watch video while you’re jogging or mountain biking. Fundamentally, at a corporate level, we’ve been clear about our involvement in music and photos—we’ll see what happens with video over time.”
ProClip today announced new automotive mounts for the 40 and 60GB iPod photo models to securely hold the devices in cars, trucks, vans and SUVs. ProClip mounts are clip-on brackets that attach to a vehicle’s dashboard or console, and can be self-installed “in seconds,” according to the company. Once the bracket is in place, a custom designed holder is attached to hold the iPod. Pricing starts at $24.95.
Apple will kick off another promotion with Pepsi later this month to give away 200 million free songs from the iTunes Music Store and nearly 2,000 iPod minis. Apple revealed details of the new promotion earlier this evening on its Web site, but later removed the page. As readers may recall, Apple and Pepsi launched a huge promotion at last year’s Super Bowl to give away 100 million downloads. The two companies also recently launched a similar promotion in Canada.
Starting at midnight on January 31, consumers will be able to look for codes under the caps of specially-marked 20-oz. and 1-liter bottles of Pepsi products for alphanumeric codes and a “Free song” message, which provides one free song download from the iTunes Music Store. After redeeming your free song code, you will automatically be credited with one entry in the iPod mini sweepstakes, which will give away one iPod mini every hour (24 a day) from February 2 to April 11, with one final drawing on May 2. Apple said it will be giving away approximately 1,700 iPod minis—all of which will be silver with an engraved Pepsi logo on the back.
Free iTunes downloads must be redeemed by May 23, while the iPod mini sweepstakes period ends on April 30. Apple said the odds of winning a free song are 1 in 3 and that code entry limits are 10 per day or 200 total. The company said the odds of winning the daily iPod mini drawing depends on the total number of eligible entries received that hour/day. According to the official rules, all non-winning entries will be eligible for the next day’s drawing and all subsequent drawings.
Game pieces will be printed underneath caps of Pepsi, Diet Pepsi, Pepsi Wild Cherry, Mountain Dew, Diet Mountain Dew, Mountain Dew Code Red and Sierra Mist and under the rim of specially-marked 32 oz. and 44 oz. fountain cups available at participating locations. It should be noted that last year’s promotion did not include Mountain Dew products, which many complained about.
Like last year, Apple and Pepsi are expected to air a new commercial for the promotion during the Super Bowl on February 6. An official announcement from the two companies regarding this year’s promotion should be dropped tomorrow.
Click “Read more” for a screenshot of the promotion page that appeared on Apple’s site. Thanks to iLounger Carlos Pero for the news tip.
Update: Apple has now reposted the promotion page and official rules on its Web site.
Completing our collection of photo galleries from last week’s Macworld Expo in San Francisco, iLounge has posted our fourth and final expo photo gallery, featuring another 155 pictures direct from the show floor. In total, our five photo galleries - all linked here and from the top of the iLounge news section - deliver the most complete visual guide to the show’s major product debuts and announcements available anywhere online.
Subband Technologies has teamed up with 4Front Technologies to release of OSS 3D for the Mac OS X version of iTunes. OSS 3D “utilizes state of the art DSP technology allowing for the addition of Bass/Spatialization, 3D Surround, and various other real-time enhancements of the sound played in iTunes.” OSS 3D also provides additional functionality such as speaker resonance correction, a virtual subwoofer, brainwave inductance, high frequency restoration, center channel control, and more. Also included is a studio quality 10-band equalizer with built-in peak limiter to replace the one built into iTunes.
AppleMatters has posted several iPod shuffle dissection photos. The innards slide out by pulling on the USB plug after removing the switch on the device’s backside. (It is not clear whether one has to pop off the round controls on the shuffle’s face.
In an interview with Silicon.com, Dell CEO Kevin Rollins says Apple isn’t “in the same league” as Dell and that the iPod is a “fad” and a “one-product wonder.”
Scott Knaster has noted a new feature in iTunes 4.7.1 for the iPod shuffle. The “shadow mode” option keeps your shuffle in the Source list even after you’ve ejected it so you edit its contents at any time for easy updating later.
Daring Fireball’s John Gruber has posted great article on Apple’s new Mac mini and iPod shuffle. The Mac pundit offers several insightful thoughts.
Speaking with iLounge at last week’s Macworld Expo in San Francisco, Apple representatives noted that the company has posted new tutorials for the iPod, iPod mini, and iPod shuffle on its web site. In addition to being visually attractive, the tutorials have become increasingly useful and easy to understand.