“Specially marked bottles of Pepsi, Diet Pepsi and Sierra Mist offer free download codes in bottle caps. But they arrived in New York last week, four weeks after 90 million viewers saw the Super Bowl ad. The bottles have yet to show up in Los Angeles, the nation’s second-largest media market, and won’t get there until mid-March, Pepsi says.
‘You can’t spike sales in February if the bottles aren’t there,’ says Charles Wolf, an analyst with Wall Street research firm Needham & Co. ‘My guess is there’s going to be a sales increase, but a month later than expected.’”
“Determined to salvage what I could from my former music player, I disconnected its hard drive, unwrapped the black plastic tape from around it, removed its three blue bumpers, and—because I understood that this 4GB Hitachi microdrive was encased in a Compact Flash form—plugged it into my USB LaCie Hexa Media Drive.
Lo (and, may I add, behold), the microdrive mounted on the Mac’s Desktop just as a good removable drive should. Because the drive had been formatted with the iPod mini 1.0 Updater, the drive displayed the icon of the mini and contained all the items you’d normally find on an iPod’s hard drive—the Contacts, Calendars, and Notes folders along with the invisible folder that holds the iPod’s music.”
“XO Play the manufacturers of Herbert
“Macworld readers are split over the need for huge iPod capacity, with 17 per cent convinced that the 4GB offered by the iPod mini is “fine”, yet 16 per cent saying 80GB is needed to fulfill their requirements.
Another 15 per cent say the 15GB model meets their needs, 10GB is enough for 12 per cent, 30GB is the choice of 12 per cent, and 40GB for the remaining 10 per cent.
Some readers indicate that they now require more than one iPod (2 per cent), 13 per cent say they don’t need an iPod, and 2 per cent have opted for another player.”
“Over the past two weeks, a second round of AAC listening tests was carried out across five different AAC codecs at Rarewares.
Pogue Press/O’Reilly have released iPod & iTunes: The Missing Manual 2nd Edition. “In this freshly updated edition, New York Times tech columnist J. D. Biersdorfer blows open the secret doors of this gleaming, chrome-and-white beauty. With humor and authority, she lays bare an astonishing collection of useful tips, tricks, and shortcuts, and covers all iPod models for both Mac and Windows, including the iPod Mini. iPod & iTunes: The Missing Manual is also the ultimate guide to the iTunes software, MusicMatch Jukebox, and the new iTunes Music Store for both Mac and Windows.” Available at Amazon.com for $17.47.
A Windows application that directly syncs your Inbox with your iPod (without the need for an e-mail client such as Outlook).
AmericanGoodies.com is a buying service in which foreign customers can purchase American goods and have it shipped to them. They have recently listed the iPod mini for purchase and shipping. If you are in the UK or elsewhere you can purchase the iPod mini for $249 + $35 shipping. American Goodies also charges a $30 shopping assistance fee and 8% of the total amount they spend on your behalf. You can purchase the iPod mini from a U.S. retailer and have it shipped to American Goodies on your behalf and they will ship it on to you for a fee. Check the website for details and pricing.
“Apple UK’s iPod advertising enters its second stage now, with posters and window displays appearing in London and Manchester in the calm before iPod mini is released here next month. [...]
To maintain iPod sales here meanwhile, Apple UK’s iPod advertising “adorns the windows of no fewer than 27 Apple resellers across the UK and Ireland”. There are shop window displays at Virgin Megastore in Manchester and Peter Jones in Sloane Square.”
“In a research report Monday, he said the success of the iPod demonstrates Apple’s “tech know-how and strong brand” and could make the company “relevant again.”
And the iPod isn’t expected to be small business for Apple. Milunovich estimates iPod’s revenue to come in around $1 billion this year, contributing 15 cents to per-share earnings. By fiscal year 2006, the analyst said revenue for the iPod could double to $2 billion, adding 25 cents to the EPS.”
iLounge has received an exclusive, advanced press release from iSkin, Inc. announcing their new iSkin mini silicone case for the iPod mini. The iSkin mini features “goose bump” gripping on each side, the new plastic rotary RevoClip, rear pores for heat dissipation, screen protector, integrated docking port cover, anti-slip surface, hand and neck straps (sold separately), and will be available in a variety of colors including the new ultra-Glo glow in dark skin tones. The iSkin mini is also compatible with iTrip or similar devices connecting to the top of the mini via the headphone port. With the iSkin Tattoo service, companies, organizations and institutions can have their logo printed on the front above the scroll wheel. The iSkin mini is expected in late March and the price is yet to be determined.
Dealmac: The Apple 15GB iPod fell to $277.24 with free shipping at Amazon.com. That’s $7 off our last mention and the lowest total price we’ve seen.
You can now achieve high quality recordings on your iPod player. By connecting your own external microphone via the Belkin Universal Microphone Adapter ($39.99) to your iPod, recordings of your conversations, lectures, interviews, or memos will be cleaner and clearer. You can also listen to these recordings with your headphones or powered speakers. This Adapter will begin shipping on March 17 in North America. The Universal Microphone Adapter connects to your iPod and to any audio microphone with a 3.5mm plug. You can use the iPod player’s abundant storage capacity to store hundreds of hours of audio, and easily review your audio notes using the built-in 3.5mm jack with headphones or your computer. Copy recordings to your computer for easy storage, editing, or to send in e-mail.
Dealmac: Buy.com offers two years of AppleCare for iPod for $45.99, as a reader found. With free shipping, that’s $6 off our last mention and the lowest total price we know to be available.
In what may be a Target store exclusive, Target and Apple are offering a $15 prepaid iTunes gift card with the purchase of any 3G iPod, starting Sunday, February 29, 2004. Target’s promotion notes that “Quantity [is] limited on free offer,” so it’s unclear how long the promotion will last, and as the blue iTunes card is branded with Target and Apple logos, it’s not clear whether Apple will extend this sales incentive to other retailers.
Chris Breen has posted his instructions on how to access the iPod mini’s Diagnostic mode.
Rajeev and Jeremy have reported with an update from the Grand Opening of Apple Store SF. Rajeev described the opening as ‘hectic’ as hundreds of people swarmed the front entrance while San Francisco Mayor Gavin Newsom, former Mayor Willie Brown, and Apple CEO Steve Jobs cut the ceremonial ribbon for the opening at 10 am PT. Apple sold 200 $259 grab bags marked ‘Do you feel lucky?’ containing; Apple Airport Extreme Base Station, Bluetooth adapter, Apple Wireless Keyboard, Apple Wireless Mouse, .Mac account, Keynote (presentation software), iLife ‘04 and a 10% gift card. In addition, some (1 in 6) lucky individuals also received Silver iPod minis and 15GB iPods, but one lucky person got a 40GB iPod. Both Rajeev and Jeremy got an iPod mini in their bags.
A couple of hardcore Apple fans are enduring the cold San Francisco night as they camp out in front of the new Apple Store San Francisco to be the first 200 people to be able to purchase a $259 grab bag valued at $600 - some containing iPod minis. Two San Jose State Apple Campus Reps, Rajeev and Jeremy sent us an email describing the situatuion as they await the Grand Opening at 10 am Saturday morning.
MacResQ offers the Shure E5C Dual-Driver In-Ear Earphones for the MSRP price of $499.99. Apply coupon code “X5C” after adding the E5C to your shopping cart for an $80.00 discount. Final price: $419.99. Shipping prices may vary.