“The insightful brand strategy behind the iPod, iTunes and the latest part of this digital music package, the iTunes Music Store, wins Apple kudos for one of the clear brand hits of 2003, according to Prophet, a leading management consulting firm specializing in the integration of brand, business and marketing strategy.
‘We’ve identified a short list of three of this year’s brand hits and two of its misses,’ said Prophet Chief Executive Michael Dunn.‘Combined, they provide a very succinct lesson in the importance of understanding brand’s value to customers, how well the organization delivers on what the brand stands for, and how to make it stretch (or not) into new space to help the business grow.’”
Pyrim Technologies, Inc. Announces a Special Holiday Offer on the i-Trac: The iPod Travel Case. From now until January 5, 2004, purchase the “Holiday Special” i-Trac and receive a wireless FM transmitter, which is now available in white, at no additional cost—a $19.99 value. Hurry because supplies are limited. While at the site, be sure to also check out the new Ear Buddy and take a look at the new lower price on the i-Caddy (formally called the Ear Buddy).
The music industry has prodded, begged, educated and sued. But its message that music isn’t free has had only a scant effect on many young music fans who came of age in the era of music downloading.
‘‘You can download 100 songs in a day and not even think about it. ... Everyone knows it’s illegal, but people don’t think (authorities are) going to come after them,’’ said Vanderbilt freshman Elizabeth Dearing.
To paraphrase an old saying, it’s okay to love your iPod…just don’t love your iPod. So in the name of helping you determine whether you’re addicted to your iPod, here are the top ten signs that you’re an iPod junkie: (Click ‘Read more’)
Rob Walker for the New York Times Magazine has written an extensive article (6 web pages) on all things iPod - past and present. The article touches on the cult of iPod, the design - inside and out with Apple’s Jonathan Ives, the system, the competition, comments from Steve Jobs and more.
MacDirectory has posted an exclusive interview with the producers of the now infamous iPod’s Dirty Secret video.
“‘We placed three calls to the Apple customer service line,’ says Neistat. “Then we went into the Apple store in Manhattan for help, and then we contacted the Apple executive offices directly. They all confirmed that there was no iPod battery replacement program and they all recommended that we buy a new iPod.’ Regarding the Neistat’s claim regarding the iPod’s 18 month life, Neistat says, ‘They [Apple] didn’t specify 18 months, but they said that it was understandable.’
But, according to the Neistats, the story gets better. ‘We then purchased a third-party battery online. I’m very proficient with electronics, but it’s a very difficult thing to change the battery on the iPod, and that’s why I think Apple doesn’t offer the option… When I put in the new battery, I broke my iPod. So then I had to buy a brand new $400 iPod.’ According to Corey Neistat, it’s then that the fury that fueled the video truly kicked in.”
Dave Shroeder has emailed us in his own words about the events that took place between the Neistat brothers and himself. Click ‘Read more’ to read the letter.
According to Dave Shroeder, the Neistat brothers (producers of the iPod’s Dirty Secret movie) had no intent on letting people know that there were solutions available for replacing the battery in iPods. Dave had provided the Neistat brothers with a mirror (server space) for their website, ipodsdirtysecret.com, to host their now infamous movie. Dave did this with one condition, that they place a link to Apple’s iPod Battery Service along with the movie. At first the Neistat brothers agreed, but then never posted a link to Apple’s website. Dave has since removed the mirror to the website and has posted a text file containing the email conversations that took place between Dave and Casey Neistat. Dave told us, “Please spread the word on these brothers who’d rather spread lies than the truth.”
At today’s all-day shopping event Apple Stores nationwide are offering 10% off music related products including the iPod.
Recieve 10% off all iPods and iPod accessories ordered online at Apple.com - today only.
Macworld UK talks with Apple’s UK general manager Mark Rogers on digital media’s future and the iPod’s push into several UK retail stores, including 165 Virgin music shops.
“‘Many interesting things are going to happen in the whole digital media area,’ Apple
In its December 2003 issue, Stereophile magazine has named the iPod as the Editor’s Choice and Budget Product of the Year. Our informant, Bill S. notes that the Editor’s Choice ‘usually goes to $30K CD players and so forth.’ Click ‘Read more’ for an excerpt from Stereophile magazine.
Deals On the Web: MacResQ offers the 10GB 2nd Generation (2002) iPod for $189.99. Use coupon code “GOBBLE” to get Free ground shipping. The iPods are demo models and carry a 90-day reseller warranty. Coupon expires 11/30/03.
Deals On The Web: MacResQ has the Griffin iTrip 2 FM Transmitter for iPods with a dock interface for $34.99. MacResQ also has the original Griffin iTrip for iPods with a FireWire port for $29.99. Use coupon code “GOBBLE” to get Free ground shipping through 11/30/03.
Unfortunately, iPod’s in Australia are etchnically in breach of copyright if you copy CD’s to them! Plus, iTunes music service is not available in Australia anytime soon.
Dealmac: MacResQ offers the reseller-refurbished Apple 30GB iPod with the Sennheiser MX500 portable headphones for $389.99. (Add both to your shopping cart and apply coupon code “IPODHP” to drop the headphones to $0.) We couldn’t price the pair separately for less elsewhere. The iPod is covered by a 90-day MacResQ warranty.
CNET News has posted information on how the recent iTunes DRM hack works.
For all those Aussies and Kiwis that seem to be excluded from any competitions to win an iPod (as they are based in US), we now get a healthy option! Blackmores is offering one of 3 Canon Digital Video Cameras, 5 10GB iPods, and 10 World Music Chill Out CD Packs to winners of a simple and fun quiz. Competition closes 12th Dec 2003. Good Luck!
“Digital music download services are exploding, with the number of US consumers downloading tracks doubling in the first half of 2003.
Ownership of MP3 players such as Apple’s market leading iPod is also climbing: 19 per cent of US music downloaders own such devices - up from 12 per cent in December 2002.
A quarterly digital music behaviour report from research firmIpsos-Insight shows that in late June 2003, “roughly” one out of six (16 per cent) of US music downloaders aged 12 and older had paid to download music online. The company says this is the equivalent of 10 million people.”
Dealmac: ExperCom has stock of the factory-refurbished Apple 5GB iPod for $149 plus $10.50 shipping. It’s the cheapest iPod we’ve seen. A one-year Apple warranty applies.