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Belkin premieres line of cases for iPhone 3G

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Belkin has announced a complete line of cases for the upcoming iPhone 3G. The Formed Leather Case offers slim, formed-leather construction, microfiber lining, and open access to the iPhone’s screen and controls. It will be available in black or pink for $30. An Eco-Conscious Formed Leather Case will also be offered, featuring a natural-felt interior and a price of $35. Belkin’s Leather Sleeve with Clip features form-fitting leather construction with a suede interior, open access to the touch screen and Dock connector, and an included belt clip. Like the Formed Leather Case, it will be offered in black or pink and will sell for $30. The Clear Acrylic Case for iPhone 3G is a slim polycarbonate case that offers full access to all ports and controls, as well as a removable base cabinet for docking access. It will sell for $30.

imageMade from nylon, the Slim-Fit Case is a holster-style case featuring microfiber lining, a slim profile, a rigid protective inner layer with shock-absorbent padding, a speaker opening, and an integrated belt clip. It too will sell for $30. The Silicone Sleeve for iPhone 3G is a textured and multicolored case with a custom-pattern exterior. It offers access to all controls and ports, and will be available in black/infrared, gray/grapefruit, and pink/gray for $25. The Leather Flip Folio features a holster design with a multipurpose pocket, microfiber inner lining, a rigid internal protective layer, openings for access to the phone’s controls and ports, and a magnetic closure. It will sell for $35.

imageBelkin’s Micro Grip for iPhone 3G features a textured, reflective, custom-pattern rubber exterior, and offers access to all controls and ports and form-fitting construction. It will be available in pink and black and will sell for $25. Finally, the Sport Armband Plus with FastFit is made from lightweight, water-wicking materials, and features a removable sleeve for the iPhone, a low-profile belt clip, key pouch, and a cable capsule for headphone cord management. It will sell for $30. Belkin also plans to offer ClearScreen Overlay screen protectors for iPhone 3G. Made from clear static-cling plastic, they will be available for $13/3-pack. Belkin’s new line of protective cases for the iPhone 3G will launch in the US in July, with launches in Europe, Asia, and Australia to follow soon after.

Marware unveils C.E.O. Sleeve for iPhone 3G

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Marware has announced its C.E.O. Sleeve for iPhone 3G. Made from Nappa leather, the sleeve features a microfiber interior, elastic siding for a snug fit, perforated design accents with contrast stitching, open access to the 3G’s headphone jack and sleep/wake button, and an interchangeable Multidapt low-profile belt clip. It will also include clear protective film and a microfiber cleaning cloth. The Marware C.E.O. Sleeve for iPhone 3G is available now for pre-order online for $25 and is expected to ship prior to July 1.

AT&T: Only one iPhone 3G data plan; speeds ‘much faster’ [updated]

Following reader comments and questions, iLounge contacted AT&T to clarify ambiguous details on iPhone 3G service plans, which will be offered starting on July 11. We asked AT&T to clarify its stance on text messaging, which presently is included in AT&T’s $20 EDGE data plans for first-generation iPhones, but is not listed as an included feature in its $30 3G data service plan for iPhone 3G. Mark Siegel, Executive Director of Media Relations with AT&T Mobility said only that the company would “discuss details of data pricing, including text messaging, closer to launch.” When asked if iPhone 3G users, such as those living outside 3G coverage areas, would be able to sign up for the prior EDGE-only data plan instead, Siegel told iLounge that “[t]here is one price for the data component,” suggesting that the $30 a month data charge will apply to all iPhone 3G users regardless of the available service in their immediate area. When asked about Apple’s claim that performance of the 3G iPhone would be roughly 3 times current EDGE speeds—significantly slower than the 3G network’s capabilities—Siegel also told us that “depending on the situation, the [3G] download speeds can be much faster than mentioned by Apple. I think they were simply being careful in what they said and not overstating a claim.” We will continue to track reader inquiries on these topics and follow up with AT&T leading up to the iPhone 3G launch.

Update: Asked if new AT&T customers will need to go through an in-store signup process, and if existing iPhone customers will need to go through the same process, Siegel responded simply: “Activation is in-store.”

Speck debuts ToughSkin, SeeThru for iPhone 3G

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Speck Products has announced its upcoming ToughSkin and SeeThru cases for the iPhone 3G. Originally announced in The Free iPod + iPhone Book 4, the ToughSkin for iPhone 3G is a rubberized case offering a textured pattern that protects the iPhone from accidental bumps and drops while allowing full access to buttons and controls. The bottom of the case flips back for easier docking, and the case also features a removable belt clip. The Speck ToughSkin for iPhone 3G will be available in July and will sell for $35. The SeeThru for iPhone 3G is a hard shell case with built-in rubberized side strips for extra grip and a specially designed bottom that slides off for docking and conveniently doubles as a stand. Available in a variety of colors, the Speck SeeThru for iPhone 3G will be available in July for $30.

AT&T confirms $30, $45 data plans for iPhone 3G

Replacing its $20 add-on iPhone EDGE network data plan, AT&T today announced that 3G data plans for the iPhone 3G will cost $30 per month for consumers and $45 for business users, in addition to the separate cost of any voice plan. The new pricing raises the minimum two-year cost of an AT&T data service contract from $480 to $720, with the business user plan costing $1,080 over two years, offsetting the apparent price drop of iPhone hardware from $399 to $199. AT&T’s new data service will enable U.S.-based iPhone users to achieve transfer speeds of roughly 2.8 times current EDGE speeds, slower than the faster 3G data speeds offered by other telecom companies; however, the plans will offer “unlimited” 3G data service use. AT&T will remain the exclusive service provider for iPhone hardware in the United States, initially offering its 3G services in 280 major U.S. markets, with a planned increase to 350 by year’s end. Full details are found in an AT&T iPhone 3G press release.

Apple posts iPhone SDK beta 7

Apple has released the seventh beta version of its iPhone Software Development Kit (SDK). The new beta release is labeled build 9M2199, beta 7, and weighs in at 1.19GB. It is available now as a free download for registered developers from the iPhone Dev Center. Release notes have not yet been posted.

Apple announces MobileMe, offers push email, contacts, calendars

Apple today announced MobileMe, a new internet service that delivers push email, contacts, and calendars to native applications on the iPhone and iPod touch, as well as Macs and PCs. The service, which replace’s Apple’s .Mac service, also provides desktop-like web applications including Mail, Contacts, and Calendar, as well as Gallery for viewing and sharing photos and iDisk for storing and exchanging documents online. MobileMe will be available on July 11, and includes 20GB of storage for $99 per year for individuals and $149 for a Family Pack, which includes one master account with 20GB of storage and four Family Member accounts with 5GB of storage each. A free, 60-day MobileMe trial will be offered as well, and current .Mac members will be automatically upgraded to MobileMe accounts.

“Think of MobileMe as ‘Exchange for the rest of us,’” said Steve Jobs, Apple’s CEO. “Now users who are not part of an enterprise that runs Exchange can get the same push email, push calendars and push contacts that the big guys get.”

New Apple iPhone 3G accessories revealed

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Apple’s website has revealed two new iPhone accessories that will likely debut alongside the iPhone 3G. First is the iPhone 3G Dock, which offers USB charging, syncing, and audio out, as well as the ability to use the iPhone in speakerphone mode while docked. Also new is the Apple USB Power Adapter (2008), which slims the original iPhone and iPod charger down to a small white adapter not much larger than a standard two-prong to three-prong adapter. Pricing and release information for the new accessories has yet to be announced.

Updated: The iPhone 3G Dock is no longer included with the device, and will be available separately from the iPhone for $29. The Apple USB Power Adapter will continue to be included in the iPhone 3G package, and retail for $29 if you need a spare.

Apple posts ‘Hallway’ iPhone 3G TV ad

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Apple has posted its new iPhone 3G TV advertisement, named “Hallway.” First shown during today’s WWDC keynote address, the ad features a spy theme, with a mysterious package being moved down a hallway, and opened up to reveal an iPhone 3G. The narration says: “It’s finally here: the first phone to beat the iPhone. It surfs the web and downloads data twice as fast, for half the price. Introducing the new iPhone 3G.” The video is available for viewing now on Apple’s web site.

iPhone applications get limited persistent connections

Apple today announced that native iPhone applications will be able to receive updates and notifications on a limited basis even after the user as quit the application. The lack of persistent connections for third-party iPhone applications led to some complaining among developers when it was announced in March. With the new system, there will be a persistent connection between the iPhone and Apple that will allow services to push three types of notifications to users: badges (how many messages), custom alert sounds, and custom textual alerts. Developers can provide buttons to reload the app in notification messages, and the service will work over both Wi-Fi and cellular networks. Available in September, developers will get access to the feature next month.

250K iPhone SDK downloads, App Store launching in 62 countries

Apple has announced that the iPhone Software Development Kit, launched 95 days ago, has now been downloaded by 250,000 developers, 25,000 of which have applied to Apple’s paid developer programs. Over 35% of the Fortune 500 is now participating in Apple’s Enterprise Beta program, including the top five commercial banks, 5 securities firms, 6 of 7 top airlines, 8 of top 10 pharmaceutical companies, and 8 of the top 10 entertainment companies.

Apple also revealed further details of its App Store, through which it will distribute native applications to the iPhone and iPod touch. The Store, originally planned for 22 countries, will now be launched in 62 countries. Applications taking up 10MB or less will be available to download via cellular or Wi-Fi networks, or through iTunes. If an application is over 10MB, it will only be available via Wi-Fi or through iTunes. As Apple announced in March, developers will set the price for their own applications.

“Developer reaction to the features, power and simplicity of the iPhone SDK has been incredible,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “We are seeing some truly amazing native apps from our developers and think users are going to love the breadth and depth of the applications available from the App Store.”

“The SDK allowed us to build a groundbreaking new AIM client in record time,” said Kevin Conroy, executive vice president, AOL. “The platform’s elegance and ease of use has inspired our developers to create innovative new web and SDK based experiences for iPhone and iPod touch.”

“The iPhone SDK has given us an excellent set of tools and APIs to create mobile extensions for FIM’s entire portfolio of web brands including MySpace, IGN and Photobucket in the near term, and other properties such as FOXSports.com down the road,” said John Smelzer, senior vice president of Mobile for Fox Interactive Media. “The popularity of the iPhone, along with the high demand for applications, gives us an amazing opportunity to create groundbreaking mobile experiences.”

“Cocoa-touch is a compact and robust application framework that handles all the heavy lifting for developers so they can concentrate on building their applications in record time with the legendary Apple finesse we’ve come to expect,” said David Krantz, president of YELLOWPAGES.COM.“ iPhone has been a game changer since it launched, and the availability of our YELLOWPAGES.COM application on the App Store is going to make a great device even better.”

“As mobile developers with primarily J2ME and BREW experience, we were up and running with the iPhone within two weeks,” said Jonathan Backer, manager of Mobile Engineering, The Walt Disney Company. “The hardware is stable and full-featured, while the software development tools are intuitive and represent a level of polish rarely seen in the mobile arena.”

“Since the launch of the iPhone we have seen a steady rise in traffic to the MLB.com mobile site so it made perfect sense to develop a rich client application for the App Store,” said Adam Ritter, vice president, Wireless Major League Baseball, Advanced Media. “Our development staff was excited to work on an iPhone application and reported that the SDK was robust and straight forward and contained helpful development tools. All combined we were able to expedite our development and deliver an application we know baseball fans will enjoy.”

iPhone Software 2.0: new features, coming early July

Apple today revealed several new features of the previously announced iPhone Software version 2.0. New features in the update will include Contact Search, full iWork document support, and completed support of MS Office documents, including PowerPoint. Users will be able to delete and move of email messages in bulk, and save images directly to your library from email. The Calculator application will be improved to include a scientific mode. Other new features will include Parental Controls, expanded language support, including two forms of entry for Japanese and Chinese as well with a drawing character feature. iPhone software version 2.0 will be available in early July as a free update for all iPhone owners. The update will cost $9.95 for the iPod touch.

Apple introduces next-generation iPhone 3G

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Apple today introduced the long-awaited second-generation iPhone, dubbed the iPhone 3G. The new phone features a glossy, full-plastic rear casing, which is thinner on the sides than the current version, metal buttons, and a flush headphone jack. As expected, the iPhone 3G retains the 3.5-inch touch screen of the original, and adds support for 3G wireless networking (tri-band HSDPA), as well as assisted GPS. According to Apple, the iPhone 3G offers 300 hours of standby time, 10 hours of 2G talk time, 5 hours of 3G talk time “versus 3-3.5 on competing products,” 5-6 hours of high-speed web browsing, 7 hours of video playback, and 24 hours of audio playback. The new iPhone 3G will be available in 70 countries later this year, beginning with customer availability in 22 countries—Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US—on July 11. It will sell for $199 for the 8GB model (black only) and $299 for the 16GB model (available in black or white).

“Just one year after launching the iPhone, we’re launching the new iPhone 3G that is twice as fast at half the price,” said Steve Jobs, Apple’s CEO. “iPhone 3G supports Microsoft Exchange ActiveSync right out of the box, runs the incredible third party apps created with the iPhone SDK, and will be available in more than 70 countries around the world this year.”

Transcript of 2008 WWDC Keynote Address

Below is a complete transcript of Apple CEO Steve Jobs’ keynote address from the 2008 Worldwide Developers Conference in San Francisco. Updates are presented in reverse chronological order.

11:50 AM: Seems like he’s wrapping up the event. Thank you, all done.

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11:47 AM: Phone is $199 for 8GB $299 for 16GB. The 16GB one comes in white and black colors, the 8GB version only in black. July 11 release date. In 70 countries worldwide. Tony Fadell and Scott Forstall called out for their hard work, with their teams.

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11:38 AM: Standby time is 300 hours. 2G talk time is 10H. 3G talk time is 5 hours versus 3-3.5 on competing products. Browsing - 5-6 hours of high-speed. Video 7 hours. Audio: 24 hours. Surprisingly similar to last version on those latter numbers, but with 3G speeds. GPS. Now added into iPhone 3G. Location data from cell towers, Wi-Fi, and GPS.

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11:33 AM: Why do you want 3G? For browser and e-mail attachments. Showing how fast it loads National Geographic page. 21 seconds on 3G, 59 on EDGE. 2.8x faster. Next to wi-fi, 3G approaches Wi-Fi. Faster - 36% than Nokia N95 or Treo 750. For readers’ clarification the phone looks exactly like the glossy casing photos posted to iLounge a while back, and again today. The side profiling has the taper shown in our Backstage article.

11:32 AM: So, as we arrive at iPhone’s first birthday. Today iPhone 3G. It’s beautiful. Black back, silver side. glossy back. Full plastic back. Solid metal buttons. Same screen. Camera headphone jack is now flush - audience cheers. Dramatically improved audio.

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11:31 AM: Next challenges: 3G networking. Enterprise support. Third party applications. More countries. They’re being used all over the world from stores in USA. More affordable. 56% say it’s too expensive.

11:29 AM: Jobs back on stage. “I think we finally got it right.” iPhone’s first year - June 29, 2007 was first birthday. Amazing intro. iPhone has had tremendous critical acclaim. Widely believed that this is the phone that has changed phones forever. Users love the iPhone, he notes. 90% customer satisfaction. 98% are browsing. 94% using email, 90% are using text messaging. 80% are using 10 or more features. You can’t even begin to figure out 10 or more features on a normal phone. Six million sold so far before running out weeks ago.

11:27 AM: 60-day free trial to be offered in early July along with new iPhone software. What about .Mac? This is a replacement for .Mac. .Mac users can continue to use services and get upgrades to this whenever they want.

11:25 AM: Demos of calendar synchronization etc. People cheering at seeing stuff getting synced from computer to iPhone. Also, you can travel around, take pictures, send to MobileMe, and pick an album to add photos to. Look back at your gallery on the computer and there it is. $99/year. 20GB of online storage.

11:22 AM: Push e-mails arrive on phone instantly. Standard iPhone stuff. You can create contacts on the iPhone, shoot them back over to the iPhone.

11:19 AM: Basically looks like a next-generation .Mac with drag and drop features that are more like Apple’s desktop applications. Wow, Phil has Daiwa Sushi on his contacts list. Wonder which location he’s referring to. Gallery provides iPhoto-style photo library skimming from events list, reorganization. Sharing galleries very easy. iDisk now has a complete online interface - share files by just right-clicking.

11:15 AM: Works with Mac Mail, iCal, Address Book. On the PC, works with Outlook. Also has an “incredible Web experience” using Ajax and web 2.0 to provide interfaces for this stuff. Me.com is the address. Rich e-mail application, photo, calendar, contacts/address book - it looks like a fusion of Apple’s current Mac apps with iPhone. Based upon .Mac services. You can also send photos directly to MobileMe from the iPhone. You can store your favorite documents and content in MobileMe and access it from anywhere.

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11:13 AM: MobileMe. Phil Schiller will come up and discuss this.  (Actually mobileme) is the way it is written. Brand new service from Apple - Microsoft Exchange for the rest of us. Not all people have Exchange servers, so this lets you do push email, contacts, and calendars directly to devices. Everything is up to date no matter where you are. It’s stored “up in the cloud” of the Internet, so you can retrieve it from Mac, iPhone, or PC. E-mail is pushed automatically to all devices. Or address book contact changed in iPhone gets pushed back to the other devices. Meetings - same things. Everything is up to date. Works wirelessly over the air, with all iPhone apps.

11:12 AM: If you’re teaching a class on making apps, Ad Hoc distribution will let a professor register up to 100 iPhones, letting apps created by one person run on up to 100 iPhones. So these needn’t go through iTunes/App Stores either.

11:11 AM: Enterprises wanted another way to distribute apps. Today, Enterprises will be given a way to distribute apps - you can authorize iPhones within your own enterprise, and create apps that only runs on those phones. You can distribute via your own Intranet any way you want with any security you want. Sync will take place via iTunes. So no need to push all enterprise apps through iTunes Store. A new way to add apps: Ad Hoc.

11:10 AM: The App Store was going to be in 22 countries. Now it will be in 62 countries. Almost anywhere in the world where there is an iPhone, you can get apps. If app is 10MB or less, you can get via cellular or Wi-Fi or iTunes, if over 10MB, only via Wi-Fi or iTunes.

11:08 AM: Early July release for all iPhone owners. $9.95 for iPod touch. Intimately linked to this is the App Store. Users can wirelessly download apps, plus automatic updates. Devs set price, Apple takes 30%, no fees for hosting or credit cards. FairPlay DRM, and no charge for free apps.

11:04 AM: So now Steve Jobs is back. New Features are next. A few new ones in 2.0. First is Contact Search, so you can now search for a person’s name. Second is full iWork document support to let you view all the docs on iPhone. Completed support of MS Office documents - now PowerPoint on iPhone along with Word and Excel. Bulk delete and move of email messages too, as well as saving images directly to your library from email. Calculator improved to scientific mode. Parental Controls. Also language support for many around world, including Asian languages - two forms of entry for Japanese and Chinese as well with a drawing character feature. Sophisticated character rec. He knocks plastic keys for the keyboard.

11:02 AM: When user quits app, there will be a persistent IP connection right to the phone so that services can push 3 types of notifications - badges (how many messages), custom alert sounds, and custom textual alerts. You can provide buttons to reload the app on the text message. It scales to many third party services, but only uses one persistent connection - one to Apple. A unified push notif service for all developers, preserving battery life and performance, all works over the wi-fi and cellular networks. Available in September but devs will get it next month. End of SDK update.

11:00 AM: Clearly, an incredible SDK. There has been one feature request: developers of IM and eBay clients want notifications even when users aren’t currently running the app. Background processes are allowed on some platforms. Bad for a number of reasons - it drains battery life. Also hurts performance. Shows Samsung giving you a task manger for their apps. People laugh, as like a game it challenges the user to manage all of the memory. This is nuts, he says. Loud cheering. Far better solution: Push Notification Service for all developers.

10:57 AM: Digital Legends Entertainment. Based in Barcelona Spain, started only two weeks ago on a game. Xavier Carrillo Costa to discuss. The game looks and sounds like a medieval version of Ninja Gaiden for Xbox 360. Cinematic effects, full 3-D polygon art. Seems like a mix of Ninja Gaiden and Tomb Raider - Krull is the name? Ready by September of this year, he says.

10:55 AM: MimVista, another medical app. Mark Cain. Medical imaging. Interface is key to making it possible. Now you can look at animated radiological imaging data - slides of a fusion study showing photo data you can scroll through using finger sweeps, showing multiplanar reconstructions of the body, and also switch from various angles. You can zoom into the images and look at how parts of the body change in recorded realtime. You can also do measurements. MIP movie is a 3-D reconstruction for PET images, letting you change colors, contrast, etc. Will be at launch of App Store.

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10:51 AM: Modality. Medical community - Forstall notes that 1/3 of Epocrates’ community plans to buy iPhone if any phone. Modality is about creating more physicians - S. Mark Williams to explain. Medical students typically use flash cards and atluses. They are going to use the Netter Collection’s gold standard anatomy photos to help people learn all the regions of the body. You can scan all of the parts of the body with map-style pins that note what you’re seeing. You can do quizzes based on the parts you see. People can learn on the go, instantly. A dozen apps within weeks of App Store launch, more by end of year.

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10:48 AM: MLB.com. Official web site of Major League Baseball. Their app for iPhone - Jeremy Schoenherr to talk about it. MLB.com At Bat has all today’s games, with details on who is currently on base, pitching, and what the line score is. You can’t find anywhere else: video. Realtime video highlights. Clips live during the game, not after it - via WiFi or EDGE. No price - in App Store at launch.

10:46 AM: Cow Music. This is an England-based insurance industry developer who created a different sort of app - it’s Mark Terry. He develops in his spare time. App is called Band, virtual instruments that let you create music on your iPhone from scratch. Two octave piano, with touch keys. Funky drummer is a touch-based drum set. Lets you make beats. The sound quality is surprisingly good - realistic. 12 bar blues simplifies blues guitar and other instruments, like a synthesizer. Finally - bass guitar for backing tracks called Bassist. You can record, overdub, mix together into a song. Band - no pricing announced, in a few weeks time.

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10:42 AM: Pangea Software. Long time Mac game developer. Has ported two games - Brian Greenstone to show off the games. Both games have been improved. Enigmo is a physics based puzzle game to drop water into buckets. 15 levels. Entirely touch based with particle animations in the visuals. Better than the original. Cro-Mag Rally is a 3-D caveman racing game. Nine different tracks, 11 cars. iPhone is the steering wheel. The graphics are fine - not exactly 30 frames per second (maybe 15-20) but textures are interesting. Uses polygon art with sprites. $9.99 per game at launch of Store.

10:39 AM: Associated Press. 5,000 news organizations cooperate together. They provide news to over 1/2 of world pop every day. They are creating a native app from their prior web pp. Benjamin Mosse to speak. Will combine sources from thousands of news organizations. They’ve created a mobile news network, with information from locations you set, as well as from current location. There is now a way to display thumbnail style photos from gallery on the iPhone screen via the app, as wel as having access to videos and translucent overlays on top of photos. You can also send in reports from remote locations directly from your iPhone. MNN will be a free download from App Store.

10:36 AM: TypePad. A great mobile blogging application native for the iPhone. Michael Sippey of TypePad on stage. Photoblogging one of the most popular features. TypePad on iPhone is simplified to create post editor, photo taking, or adding a photo. It basically streamlines the e-mailing, camera use, and adding of photos from collection processes direct over to TypePad. You can now add multiple photos to an e-mail to send to TypePad - looks like this is a feature available to standard Mail too. Appears on your blog web site. App will be free at App Store launch.

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10:33 AM: Loopt. Core location for social networking. Sam Altman from Loopt will show how you can connect with people on the go - show where people are, what they’re doing, and what’s available nearby. You can look at what people have entered in as their entries, click on photos they’ve taken, and use calling, text messaging, or pinging to contact them - you can also leave a comment. Loopt will be free at launch of App Store.

10:31 AM: eBay on stage, building native app - Ken Sun from eBay. Auctions on the iPhone - #1 mobile device being used on eBay. 5 weeks ago they started development. Now you can see whatever’s on the site - they are showing Wii Fit auctions. You can watch items, look for more details on a given item, and bid from the iPhone. It’s fully integrated with eBay’s servers. He looks at Wii Fit, a Canon camera lens, and now a $12.5m home. Photos are easy to see on the iPhone; free on iPhone when App Store launches.

10:30 AM: This game will be available at launch of App Store for $9.99.A slide was just shown accidentally with eBay.

10:27 AM: Developers. Sega is first. Sega blew us away with what they accomplished in 2 weeks with Super Monkey Ball - polish and readying for market is astounding. Ethan Einhorn on stage. Another Sega producer on stage to drive the phone. Other Ocean is named as the developer that made some stages - finished game has 110 stages. Also all four of the classic monkeys. This game, for those not familiar, is based on an old Nintendo GameCube title. 3-D graphics look good for the iPhone - the polygon counts aren’t high but they’re kept the frame right up very high and it looks smooth.

10:26 AM: This has been out for 3 months - thousands of developers are using it. They have been unbelievably positive. A quote from Disney praising the SDK: “a breath of fresh air.” InfoWorld: “I have coded with (other platforms), iPhone just blows them away.” Pogue at NYT praising as well, as a new platform.

10:23 AM: The app runs on the simulator. Now it is running on his iPhone. Demo done at 10:25.

10:21 AM: (Readers: Remember, this is a _developers conference_ and the audience here is largely developers, which should explain why the discussion here is so technical and slow.)

10:19 AM: NearbyFriends application is being coded. It will use Address Book APIs to access Contacts Database on the phone, as well as Core Location - a location-based service. This will show only contacts within 10 miles of current location. He drags code into the Interface Builder and is going to show how to build the interface.

10:18 AM: Xcode used to write code + debug. Interface Builder is to create interface + connect to code. iPhone simulator lets you debug and run apps on Mac. Last tool is Instruments, for measuring and optimizing app for best performance. Demo of the tools. He is going to concentrate on structuring a user interface in Interface Builder.

10:16 AM: The power of a laptop in the size of a smartphone, says one person. Video’s over - all this stuff built right in. Next up is the SDK with Scott Forstall. He’s on stage: we’re opening up the same native APIs and tools we use internally to build apps that ship as part of the iPhone. APIs and frameworks on iPhone share extensively with Mac OS X. Same OS X kernel is used between Mac and iPhone. (For what it’s worth, the image of the iPhone on screen right now looks identical to the current iPhone; they’ve given away nothing on the new model yet.) They’re repeating the same features that were mentioned at the SDK event in March.

10:12 AM: Testimonials about employees of the enterprises using the iPhone. This video isn’t going to be of much interest to consumers, basically just an educational video to help businesses learn what the iPhone can do from relaxed real people rather than a spec sheet.

10:11 AM: 35% of the Fortune 500 is now in the Beta program. Top five commercial banks, 5 securities firms, 6 of 7 top airlines, 8 of top 10 pharma, 8 of top 10 entertainment. Also higher education participation for major universities. Video of enterprise customers. Disney’s SVP is first. Then law firm Sonnenshein, then Genentech, then the guy from the army we saw outside.

10:10 AM: Enterprise, SDK, and new End User features. Enterprise: Microsoft Exchange has push email, push contacts, push calendars, auto discovery of your Exchange servers, global address lookup, and remote wipe. All built into iPhone 2.0. Cisco has built in secure VPN services, and other network security demanded by Enterprise - everything asked for has been built in.

10:09 AM: New software - iPhone 2.0 platform. Dev program started Mar 6, 95 days ago. 250,000 developers have downloaded the SDK. 25,000 applied to the paid developer program.  4,000 people admitted to the program.

10:08 AM: Three parts to Apple now - Mac, Music Businesses (iPod/iTunes), iPhone. This morning - talk about the iPhone. Scott Forstall SVP iPhone Software and Phil Schiller SVP Product Marketing to talk. After lunch, Bertrand Serlet SVP OS X Software for peek of next OSX - Snow Leopard.

10:07 AM: WWDC 2008 - record 5200 attendees. Wish we could have had more - sold out. We can’t find a bigger venue than this. 147 sessions - 85 on Mac, 62 iPhone. 1000 Apple engineers on site. Sessions on iFund and Intel on Friday morning.

10:06 AM: And so it begins. Steve takes the stage. Really glad to be here this morning.

10:03 AM: Despite Apple having billed this as a packed media event, there are plenty of empty chairs in the media section at the moment. From outside the hall, the crowd did not seem as heavy as it was at last Macworld Expo. The standard contingent of international media is here. They’re still playing classic rock - now Jerry Lee Lewis’ Great Balls of Fire.

10:01 AM: Here’s the announcement; turn off all cell phones, iPhones, paging devices, etc. There was a giggle in the crowd.

10:00 AM: The classic rock continues. Two iMacs are on stage - no announcement yet to have people sit down.

9:56AM: Unlike virtually every other Apple event we’ve attended, the music they’re playing before the event is classic rock. Roll Over Beethoven at the moment. Wonder if The Beatles are on tap?

9:52AM: AT&T’s network appears to be straining under the pressure of so many iPhone users on site here. This is the second time this has happened at an Apple event—will AT&T’s 3G network be able to better handle local data demand?

9:47AM: Media and VIPs are now sitting inside the convention hall. There weren’t many crazy sightings outside the hall, as there were with the introduction of the iPhone last year - Steve Jobs’ family was spotted walking into that event. Here, the biggest surprise was a member of the U.S. Army, dressed in fatigues and toting an iPhone - could Apple be planning to tout government-friendly iPhone apps today? You’ll find a photo in our Flickr photostream.

8:05AM: We’re in the door at the Moscone Center in San Francisco for Apple’s 2008 Worldwide Developers Conference. Developers began to line up hours ago for first-come, first-served seating to Steve Jobs’ keynote speech, which will begin at 10:00am. They were let in around 7:30, with media registration starting at a couple of minutes after 8:00. A massive crowd of developers filed into the convention center in a snaking line. TV crews from the United States and Japan were outside the hall, taping and sending live feeds from outside the center.

Next iPhone to sell for $199 subsidized?

USA Today is reporting that the next iPhone, expected to be announced later today, will be available for $199 via a subsidy. Citing sources with knowledge of the matter, the report does not provide any further details of the subsidy arrangement, beyond noting that the sources declined to be cited by name or affiliation because neither AT&T nor Apple has authorized anyone to speak publicly about pricing until after this afternoon’s announcement. According to the report, the next-generation iPhone will be in stores “beginning this summer.”

Sling Media shows SlingPlayer iPhone concept

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Sling Media has announced that it will be showing a proof of concept version of its SlingPlayer Mobile application for the iPhone at WWDC. The current version runs on jailbroken iPhones only, and will not be made available to consumers until the app can be reworked using Apple’s official SDK. According to the company, the proof of concept version was developed “to characterize the performance of the platform” and to ensure delivery of “a high quality customer experience on the iPhone & iPod Touch platforms.” Sling Media hopes to release SlingPlayer Mobile for iPhone through the new App Store later this year.

iLounge WWDC links you’ll want for today

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In addition to the live, play-by-play text updates we will offer from Apple CEO Steve Jobs’ keynote at the 2008 Worldwide Developer Conference today, available starting at 10AM Pacific Time, from the main iLounge.com web page, please take note of two additional links that we’ll be updating as the day goes on.

iLounge’s Flickr account. Publicized for the last several Apple events, we post photos to this account first so that you can see them rapidly without overloading the main iLounge site.

iLounge’s YouTube account. Videos from Apple’s events are posted here.

iLounge Chat. Come in and discuss today’s event.

Based on past Apple events, we expect that our live text updates from the event will be among the fastest out there, providing you with instant details about the latest and greatest iPhone, iPod, iTunes, and related announcements. Bookmark our Flickr and YouTube pages for multimedia content, but be sure to keep the iLounge.com main page loaded for news!

Apple launches official keynote podcast ahead of WWDC address

Apple has launched an official Apple Keynotes podcast ahead of CEO Steve Jobs’ keynote address at the Worldwide Developer Conference on Monday. Currently the podcast contains video of the keynote addresses from Macworld Expo 2007 and 2008, as well as Apple’s March 6 iPhone Software Roadmap Event. As the company typically posts video of such events online a couple of hours after they conclude, video from Monday’s event will likely appear in the podcast sometime Monday afternoon or evening.

The Free iPod + iPhone Book 4 hits Times Square

Following last weekend’s release of our The Free iPod + iPhone Book 4, iLounge’s editors received this terrific image from Times Square, showing the announcement of the Book. Weighing at 268 pages, the Book includes over 20 world exclusive Sneak Peeks, complete tutorials to all things iPod, iPhone, iTunes, and Apple TV, beautiful reader-submitted art and photos, and big announcements from iLounge’s publisher and editors. If you haven’t yet downloaded the Book, you can do so via one of the handy download links below. It’s available in a wide format, a single page version, and in a two-part format for the iPhone and iPod touch.

For iPhone and iPod touch: PART 1 of 2 | PART 2 of 2

Enter our Quad Speaker Giveaway today

We are still accepting entries for our Quad Speaker Giveaway, so if you haven’t yet entered, now’s your chance. In the giveaway, Altec Lansing and iLounge are giving away four sets of Altec Lansing speakers (two Altec Lansing T612 Powered Audio Systems and two inMotion iM600 Portable Audio Systems) to four lucky readers. To enter, just fill out the simple form on the entry page. The contest runs through June 30; for official rules and more information, see the official giveaway page. Good luck!

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