Apple has aired its first television commercial for the iPad, during the broadcast of the 82nd Annual Academy Awards. The 30-second spot shows the iPad in use, and highlights many of the device’s built-in applications, including Photos, Maps, iTunes, iPod, Safari, Calendar, and Mail, along with iBooks, the iBookstore, and Pages. The ad finishes by showing the device’s launch date followed by the iPad name; the spot also features the song “There Goes My Love” by The Blue Van throughout. Notably, Apple used the same event—the Academy Awards—to air its first iPhone television commercial. Apple’s new iPad commercial is now available for viewing on Apple’s website.
According to data from the latest ChangeWave survey, respondents looking to purchase an e-Reader in the next 90 days are more likely to buy an iPad than an Amazon Kindle. Specifically, 40% of those respondents said they would purchase an iPad, compared to 28% for the Amazon Kindle, 6% for the Barnes & Noble Nook, and only 1% who said they planned to purchase a Sony Reader. Among current e-Reader owners, 27% said they would have purchased an iPad instead of their current e-Reader had it been available at the time, compared to 45% who would have still purchased their current e-Reader, and 30% of respondents who didn’t know. The survey also asked likely iPad buyers about the timing of their purchase. 6% said they expected to purchase an iPad within a week of its release, 10% said they would likely purchase one 2-4 weeks after its release, 20% said they would likely buy an iPad 2-3 months after its release, and 23% said they thought they would purchase one 4-6 months after its release. Another 19% said they expected to purchase an iPad 7-12 months after its release, while only 8% said they expected to wait for more than a year before purchasing an iPad. ChangeWave’s survey consisted of 3,171 consumers, and was conducted from Feb 1-10, 2010.
A newly-published Apple patent application suggests the company is looking at offering ad-supported video content on its devices. Titled “System and Method for Video Insertion Into Media Stream or File,” the patent describes a system by which video files, such as TV shows, would feature built-in segments, that could be filled with various forms of advertising. According to the patent, segments past the next scheduled ad break could be locked until the user watches the set of ads related to that segment; the ads could be bundled separately from the media itself, and could be removed from the content stream upon reaching a set expiration date. As with all Apple patents, this filing does not necessarily represent any future product release from Apple, but offers evidence of the company’s research in this area. [via Patently Apple]
An iTunes dialog box spotted by iPhone and Mac developer Fraser Speirs suggests Apple may be considering implementation of upgrade pricing in the App Store. The dialog box carries the heading “You do not qualify for this price,” going on to explain that “[t]his discounted price is only available to customers who own a previous version of this item. To purchase this item at full price, click OK.” Curiously, no “OK” button is offered, instead users have a choice between “Cancel” and “Buy.” The ability to offer current users upgraded software at a discount has been a feature long requested by iPhone developers; Apple has yet to officially announce such a feature.
Update: According to a Mac Rumors forum thread, the dialog box has in fact been in use for some time, and may be presented to users who attempt to re-download or update an application while logged into a different iTunes account than the one used to purchase the application originally.
For the third year in a row, Apple has been ranked as the “World’s Most Admired Company” by Fortune. The magazine describes Apple as the company that “changed the way we do everything from buy music to design products to engage with the world around us. Its track record for innovation and fierce consumer loyalty translates into tremendous respect across business’ highest ranks.” A quote from BMW CEO Norbert Reithofer is also included, stating, “The whole world held its breath before the iPad was announced. That’s brand management at its very best.” Joining Apple in Fortune’s top five are Google, Berkshire Hathaway, Johnson & Johnson, and Amazon. Fortune’s rankings are based on the results of a survey conducted among 4,170 executives, directors, and securities analysts, who were asked to list the 10 companies they admired most.
A federal judge in Delaware has signed an order halting litigation between Nokia and Apple over alleged patent infringement pending resolution of the companies’ respective claims with the U.S. International Trade Commission (ITC). The ITC announced in January that it would investigate Nokia’s claims of patent infringement against Apple, and said it would consider Apple’s claims against Nokia in February. The Associated Press reports that the judge’s covers both Nokia’s lawsuit against Apple, filed in October 2009, and Apple’s countersuit against Nokia; it is unknown how long it will take the ITC to come to a judgement in the case.
Apple has pulled several Wi-Fi detection applications from the App Store, according to a Register report. The reports states that Apple has pulled the apps, which actively scanned for nearby available Wi-Fi networks, because they used a “private framework.” “We received a very unfortunate email today from Apple stating that WiFi Where has been removed from sale on the App Store for using private frameworks to access wireless information,” said one developer, who noted that Apple has declined to explain exactly what framework it is referencing. Users can still scan for nearby Wi-Fi networks using the Wi-Fi area of the iPhone’s and iPod touch’s Settings app; several Wi-Fi locating applications that rely on Location data and a database of hotspots also remain available.
Apple has been in talks with some of the major film studios recently about enabling iTunes users to store their content on Apple-controlled servers, according to a new report. Citing two people familiar with the discussions, Cnet reports that the service would be offered alongside similar cloud-based offerings for TV shows and music, and that Apple’s plan would involve having users access video from various Internet-connected devices, including, most prominently, the iPad. “Basically, they want to eliminate the hard drive,” one source said. The report notes that there is some indication consumers purchasing large amounts of media, including music, videos, and applications, are beginning to max out their hard drives, leading to a possible fall in sales due to the lack of available storage. Notably, the movie studios are said to be concerned about ensuring that purchased media is accessible from a number of devices, including those not made by Apple; this despite the fact that the DRM placed on the companies’ current iTunes Store offerings prohibits them from being played on any non-Apple device.
Apple has begun to email certain iTunes Store account holders seeking feedback on how they use the Store, iLounge has learned. The email, which carries the subject “Tell us how you like iTunes,” links to a survey about use of the iTunes Store; more specifically, about video and movie purchase and rental, including why users purchase movies from the iTunes Store and what types of devices they typically watch them on. Other questions asked about users’ purchases of Blu-ray and DVD movies and TV shows, about other ways in which they view movie and TV content, including cable/satellite, TiVo, torrents, Netflix, and traditional rentals, and why they would choose the iTunes Store over other methods. The email specifies that “responses will remain completely confidential, and results will be viewed only in aggregate,” and that the survey takes “15 minutes or less to complete.”
Apple has recently been pressuring the major music labels to stop participating in the Amazon MP3 Daily Deal promotions, according to a Billboard report. Citing multiple anonymous label executives, the report claims that Amazon originally launched the promotions as a way to drive traffic to the store, but more recently began asking for one-day exclusives prior to the featured albums’ release dates and digital marketing support from the labels in exchange for featuring the albums as Daily Deals. “When that happened,” the executive said, “iTunes said, ‘Enough of that [crap].’ ” According to the report, Apple has since been urging labels to rethink their participation in the Daily Deal, even going so far as to withdraw market support for certain releases featured in Amazon’s promotion. In response, Amazon has reportedly been fine-tuning the promotion, agreeing to forgo the one-day exclusive window on new releases, but Apple and iTunes have continued to voice displeasure over other aspects of the promotion, including label-provided marketing support.
As a result of the tension between iTunes and Amazon, most labels are now said to be hesitant to allow new releases to be part of the Daily Deals promotion; one major label head of sales said it is now sometimes sensible to partner with Amazon on releases that might not receive the same marketing support on the iTunes Store. “The whole issue is a kind of interesting dynamic,” a senior major-label distribution executive said. “Amazon is fighting a guerrilla war against iTunes, and now iTunes is getting frustrated because they work hard to set up and promote a release weeks in advance of the street date, and then lo and behold, Amazon jumps in there with this deal of the day and scrapes off some of the cream.”
A handful of new Apple job postings suggest the company is looking to expand its iBookstore into foreign markets and strengthen its mobile advertising team. A listing for an iBooks Asia Pacific & Canada manager describes the position as working with management, partners, production, and marketing to determine strategies for iBooks in “Canada, Australia, New Zealand and other countries,” coordinating launches, and securing content. Separately, a listing for an iPhone Advertising SDK Manager calls for “managing a talented team of developers working on the frameworks included in the iPhone SDK,” a job that will include “day to day management of the engineering, as well as related frameworks” and “interacting with the engineering team, program managers, other engineering teams, and executives.” Other mobile advertising-related postings for a Product UX/Design Engineer, a Senior Interactive Designer, and Senior Interactive Web Developer describe a job with Apple advertising as “an opportunity to redefine the advertising on mobile devices.” [via Silicon Alley Insider/Mac Rumors]
In response to an inquiry from iLounge, HTC offered its initial response to Apple’s lawsuit, which claims that HTC has infringed on 20 iPhone-related hardware and software patents. “HTC only learned of Apple’s actions this morning via media reports, and therefore we have not yet had the opportunity to investigate the filings,” a HTC representative told iLounge. “Until we have had this opportunity, we are unable to comment on the validity of the claims being made against HTC.” The representative also said the company “values patent rights and their enforcement but is also committed to defending its own technology innovations,” adding that “HTC is a mobile technology innovator and patent holder that has been very focused over the past 13 years on creating many of the most innovative smartphones.”
Apple has announced that it has filed a lawsuit against HTC “for infringing on 20 Apple patents related to the iPhone’s user interface, underlying architecture and hardware.” According to the announcement, the suit was filed concurrently with the U.S. International Trade Commission (ITC) and in U.S. District Court in Delaware. “We can sit by and watch competitors steal our patented inventions, or we can do something about it. We’ve decided to do something about it,” said Steve Jobs, Apple’s CEO. “We think competition is healthy, but competitors should create their own original technology, not steal ours.” Apple filed a similar suit against Nokia in December 2009, but only after Apple itself was sued by the Finnish cell phone maker earlier in the year.
Pablo Calamera, former director of MobileMe for Apple, has left the company to join mobile entertainment group Thumbplay as Chief Technology Officer. Calamera had spent ten total years with Apple, the most recent stint being 2006-2010, and has also worked with Sidekick-maker Danger and WebTV. In his new role with Thumbplay, Calamera will have oversight of all technology initiatives for the company, including its recently launched Thumbplay Music, a cloud-based music subscription service offering on-demand access to more than eight million tracks under license from EMI, Sony Music Entertainment, Universal Music Group, Warner Music Group, and more than 25,000 independent labels. Thumbplay Music is currently being offered in the U.S. as an invitation-only private beta; the company says the service will be available on iPhone, Android, and BlackBerry devices in the first quarter of 2010. [via AppleInsider]
According to a new report, Apple’s A4 chip, announced as the processor inside the iPad, is based on a single ARM Cortex A8 processing core, instead of a multi-core ARM Cortex A9 chip as had been previously reported. Citing multiple anonymous sources, Ars Technica reports that the A4 chip houses both a single Cortex A8 core and a PowerVR SGX GPU, similar to those found in the iPhone 3GS, and speculates that the company significantly pared down the I/O connections of the A8, possibly removing the IR handler, still and video camera support, and keypad controller. Notably, however, the author of the report seems to have been unaware of the iPad’s support for external displays, correcting a statement claiming that “no external display attachment has been announced” to say that “the latest rumors from the SDK indicate that there is external display support, and at least one company has announced an adaptor,” ignoring completely that Apple itself has announced such an accessory; the report also makes no mention of Apple’s iPad Camera Connection Kit.
Apple held its annual shareholders meeting today at the company’s campus in Cupertino, CA. Apart from re-electing the company’s board of directors, the meeting was largely uneventful, as a number of shareholders debated each other on environmental issues before voting down a sustainability proposal. According to live updates from the meeting provided to Fortune, Apple Senior Vice President of Retail Ron Johnson revealed that the company plans to open 25 stores in China, a number that would be very high relative to Apple’s previously-announced goal of opening 25-50 stores in 2010. Finally, when asked about Google CEO Eric Schmidt’s departure from the company’s board last year, Apple CEO Steve Jobs said, “Eric Schmidt conducted himself appropriately and recused himself on matters that might involve conflict.” When asked what he fears, and what keeps him awake at night, Jobs replied “shareholders meetings.”
Apple has posted an audio webcast of COO Tim Cook’s recent comments made at the Goldman Sachs Technology & Internet Conference 2010. During his talk, Cook made a number of interesting comments regarding the Apple TV, iPad, and iPhone. According to Cook, the reason Apple calls Apple TV a hobby is because it’s in a market that’s “very small today.” However, unit sales of the Apple TV grew 35% year-over-year in the December quarter, and the company is “continuing to invest in it” because it believes “there’s something there.” However, Cook contrasted the Apple TV’s hobby status with the iMac, which he believed was a strong product with a bright future ahead; by contrast, the current model for the Apple TV was difficult, because it would seem to lead to an Apple-branded TV, adding that the company has “no interest in being in the TV market.”
Regarding the potential market for the iPad, Cook said he “wasn’t losing any sleep” over possible cannibalization of existing Apple products, and amplified prior hints regarding its value relative to netbooks, saying that he doesn’t think people will want to continue to use inexpensive but disappointing netbooks over time. Having used the iPad for six months, as he explained, the experience was significantly better. As for distribution, Cook said the company will initially sell the iPad in its direct channels, including in Apple Stores, online, and through its education sales force, and in indirect channels where the company has “assisted sales,” including Apple’s “stores in stores” at Best Buy locations and Apple Premium Resellers, all places where the company “has sales people that can answer questions.” He suggested that the iPad could later come to locations without sales assistance, implying that customers will need to be helped through initial experiences with the unfamiliar device. He also described AT&T’s iPad data pricing as “revolutionary,” noting that he wouldn’t want to suggest what competing carriers might have to do to sell the iPad along with AT&T, and later said that he thinks there is a place for both iPhone OS and Mac OS operating systems.
Apple today announced the winner of its Countdown to 10 Billion Songs promotion, which ended yesterday with the sale of the 10 billionth song. “Guess Things Happen That Way” by Johnny Cash, was purchased by Louie Sulcer of Woodstock, Georgia, and became the 10 billionth song downloaded from the iTunes Store. As the winner of the promotion, Sulcer will receive a $10,000 iTunes Gift Card. “We’re grateful to all of our customers for helping us reach this amazing milestone,” said Eddy Cue, Apple’s vice president of Internet Services. “We’re proud that iTunes has become the number one music retailer in the world, and selling 10 billion songs is truly staggering.”
Less than seven years after its debut on April 28, 2003, iTunes has reached the download milestone of 10 billion songs. Graphics placed on Apple.com’s homepage, the iTunes “Countdown to 10 Billion Songs” contest page, and on the iTunes Store itself proclaim the achievement, which also marks the end of the related contest. In its “Countdown to 10 Billion Songs” promotion, Apple was offering a $10,000 iTunes Gift Card to the person who downloaded the 10-billionth song; the winner has yet to be announced. Coincidentally, the milestone was achieved today, February 24, 2010, which also marks Apple CEO Steve Jobs’ 55th birthday.
Apple has added a new primary category named “Explicit” to its iTunes Connect backend service for submitting and monitoring App Store applications, suggesting the company may be readying a new adults-only category on the App Store. According to Mac Rumors, the new category appears in a drop-down menu found in the new submission section, alongside other already-existing categories such as “Books,” “Games,” and “Entertainment.” Although the exact reason for the new category’s appearance is unknown, it is possible that Apple plans to allow recently-banned “overtly sexual” content back into the App Store under this new category, which would allow the company to more easily hide it from underage users via Parental Controls.
Update: Wired reports that the new “Explicit” option has since been removed from iTunes Connect.