Apple’s newest iPhones have arrived, and we’ve posted unboxing photos of the iPhone 7 and iPhone 7 Plus, both seen here in rose gold. We’ve also included some pictures comparing the new phones to the iPhone 6s and 6s Plus, and iPhone SE. Our independent, comprehensive review of the iPhone 7 and iPhone 7 Plus will be published on Monday.
Apple Music head Jimmy Iovine has quashed rumors that Apple may be looking to acquire streaming music service Tidal. In an interview with BuzzFeed News, Iovine stated flat-out that Apple Music is “running its own race” and “not looking to acquire any streaming services.” The question came up in response to a Wall Street Journal article that appeared in early July which claimed Apple was exploring the idea and was possibly even “in talks” about an acquisition. Notably, Iovine didn’t deny that discussions had taken place, but simply said that Apple does not have any acquisition deals in the works.
Customers expecting to line up for an iPhone 7 or iPhone 7 Plus at an Apple Retail Store tomorrow will likely find extremely limited stock available. Apple has issued a statement (via TechCrunch) that the jet black iPhone 7 and all iPhone 7 Plus models of any color have sold out completely during the initial online ordering and reservation period. As a result, no inventory will be available in Apple Stores for walk-in customers tomorrow.
After serious blowback from angry iPhone Upgrade Program customers who couldn’t pre-order an iPhone 7, Apple has added more stock to the online reservation program and has started returning calls to solve ordering issues, Apple Insider reports. Customer service has begun placing orders for program members’ desired model and second choice, promising that they won’t have to travel more than 15 miles past their preferred Apple Store for pickup. An Apple Store manager said they hadn’t been updated about the calls, saying “We don’t know if the orders that started again [on Tuesday] through AppleCare are coming from our reserved launch day stock, or are extras that they’ll send that we don’t know about yet.” It’s unclear how the added availability will affect a class-action lawsuit filed against Apple over the initial shortfalls.
CEO Tim Cook took on criticism of Apple’s new wireless AirPods in an interview with Good Morning America, telling Robin Roberts that he has worn them on the treadmill and out dancing without having the earbuds fall out of his ear. Cook even argued that wires make the old EarPods more likely to fall out during activity, providing chances to snag the cord on something, while also applying extra weight to the earbud that drags it down. A number of reviewers have said they were pleasantly surprised how well the AirPods stay in place, but The New York Times reported some interference and a glitch that caused a podcast to rewind and replay some segments. An Apple spokesperson said that reviewer had been testing pre-release hardware and that “bugs should be resolved by the time they are released next month.”
Apple has updated its suite of iWork apps — Pages, Numbers, and Keynote — for iOS 10, adding beta support for real-time collaboration with other iWork users. With the new feature, users can edit documents, spreadsheets, and presentations in real-time across the iWork applications on iOS, macOS, and iCloud.com. Documents can be shared publicly or only with specific people. You can view who else is currently editing, and view their cursors in real-time as they’re editing. The apps also gain a new format pane for the 12.9-inch iPad Pro, wide color gamut image support, support for older iWork ‘05 documents, improved downloading on-demand, and enhanced keyboard and navigation shortcuts. Additionally, a new Keynote Live feature in Keynote allows users to broadcast a slideshow to Mac, iPad, iPhone, and iCloud.com users, and the Apple Pencil can now be used to highlight when presenting from an iPad Pro.
As announced last week, Apple has released iOS 10, its latest operating system for the iPhone, iPad, and iPod touch. The update should now be available for over-the-air installation via Settings, General, Software Update, or by connecting to iTunes and using the Check for Updates option. The iOS 10 public release includes the new “Raise to Wake” feature, added Siri intelligence in the keyboard, enhancements to 3D Touch, redesigned Lock Screen, Notification Center, and Control Center user interfaces, the addition of the HomeKit Home app, upgrades to the Phone, Messages, Music, Photos and Maps apps, access to the iMessage App Store, and a number of other under-the-hood performance and stability improvements.
A class-action lawsuit filed in U.S. District Court accuses Apple of shutting iPhone Upgrade Program customers out of getting an iPhone 7 on the day it launches. The suit, filed on behalf of Emil Frank, claims Apple knowingly “allowed non-Upgrade Program users to snap up the limited inventory of the new devices while telling countless iPhone Upgrade Program customers to ‘check back later.’” Many program members learned for the first time last week that their upgrade process requires making reservations at a local Apple Store, where inventories are generally more constrained, as opposed to placing a normal pre-order through the online Apple Store.
Apple took to Twitter to announce the news that for today only, iTunes is offering six 10-movie bundles for $10 each to celebrate the 10th anniversary of iTunes Movies. The bundles are arranged by studio, with pre-selected movies from Sony, Universal, Paramount, Warner Bros. and Lionsgate grouped together for purchase. You can view which movies are included in each bundle on iTunes.
Apple has laid off dozens of employees and shuttered parts of its secret car project, The New York Times reports. Sources briefed on the move said after expanding the Project Titan team to more than 1,000 employees over the last two years and bringing back highly regarded Apple veteran Bob Mansfield to helm the project after losing VP of Product Design Steve Zadesky, Apple is rethinking its plans for self-driving cars, telling employees the layoffs were part of a “reboot.”
It appears that customers who were lucky enough to snag an iPhone 7 or iPhone 7 Plus with a Sept. 16 delivery date have begun seeing orders entering the “Preparing for Shipment” stage, suggesting that Apple is already underway with getting the early units shipped out to customers in time for the promised launch day arrival. In this stage, orders can no longer be canceled or modified, and purchasers can expect to see their credit cards or other payment methods billed, and eventually receive a shipment notification once their iPhone leaves Apple’s warehouses. Early shipments however shouldn’t be taken as an indication of an arrival before Sept. 16 — in prior years, Apple has arranged with couriers to ship out orders to local UPS and FedEx distribution centers with instructions to postpone actual delivery to customers until the scheduled launch day.
In the wake of high demand for the new iPhone 7 and iPhone 7 Plus models, Apple appears to have temporarily suspended its “Reserve and Pickup” service in the U.S., the U.K., and Italy until Sept. 17 — the day after the new iPhone models are expected to be available in Apple Stores. Reservations are now expected to open at 8 AM local time for U.S. Apple Stores and 6 AM local time for Apple Stores in the U.K. and Italy. Notably, Reserve and Pickup remains available for at least some models in Canada, Australia, Belgium, Germany, Hong Kong, the Netherlands, and Switzerland, although not surprisingly the iPhone 7 Plus appears to be largely sold out already at most stores in Canada, and likely many of these other countries as well. Users can still try lining up at an Apple Store in person on Sept. 16, although whatever inventory is available will be sold on a first-come-first-served basis as in prior years. [via Macrumors]
As previously announced, Apple opened preorders for the new Phone 7 and iPhone 7 Plus this morning at 12:01 AM PT. Shipping dates of the Jet Black iPhone models slipped back into October, and then November within minutes of preorders going live, suggesting either overwhelming popularity or limited stock of the new color option. The Black model followed as a close second, with ship dates pushed into late September. By contrast, the white-faced Silver, Gold, and Rose Gold models remained available with Sept. 16 delivery dates for some time after preorders began, although by press time this morning all of the iPhone 7 Plus models had moved into availability ranging from late September to early October, with only some of the standard non-black iPhone 7 models still retaining the Sept. 16 delivery date. All iPhone 7 and iPhone 7 Plus models are expected to become available for direct purchase at Apple Stores and other participating retailers on Sept. 16.
Two key Apple executives behind the iPhone 7 have provided a bit more insight into the company’s logic behind killing off the venerable 3.5mm headphone jack in the new iPhone 7.
In an interview with Buzzfeed, Greg Joswiak, Apple’s VP of iOS, iPad, and iPhone Product Marketing, and Dan Riccio, Apple’s SVP of Hardware Engineering, expand on Phil Schiller’s comments during Wednesday’s Apple event. Schiller said that it was time to move on from the hundred-year-old analog headphone technology in order to allow Apple to create more space inside the iPhone for new features. Joswiak explained that the only innovation the legacy audio connector has seen in the past 100 years was a simple reduction in size back in the 1960s, with nothing new since then. “It’s a dinosaur. It’s time to move on,” Joswiak said.
“It was holding us back from a number of things we wanted to put into the iPhone,” Riccio says. “It was fighting for space with camera technologies and processors and battery life. And frankly, when there’s a better, modern solution available, it’s crazy to keep it around.”
As expected, Apple has released the final “GM” versions of iOS 10, watchOS 3, and tvOS 10 to registered developers in advance of their final release, scheduled for Sept. 13. Barring any significant problems, these final developer releases are normally identical to the versions that are ultimately released to the public, and are listed in the Software Updates scenes simply as the base versions (e.g. “iOS 10”) with full final release notes and no “beta” designation. Notably, iOS 10 on Apple’s Developer Download Site is listed as “iOS 10.0.1” and includes a build number of 14A403. watchOS 3 has a build number of 14S326 and tvOS 10 is 14T330 — these numbers should be identical to the final versions released next week, so as usual, developers installing the GM seeds will not need to install the final public release.
In addition to today’s iPhone and Apple Watch announcements, Apple has quietly fine-tuned its iPad lineup, doubling the capacities of most of the iPad Air 2, iPad mini 4, and iPad mini 2 models with 32GB and 128GB versions at the same price points of the prior 16GB and 64GB models, while dropping the prices of the higher-capacity iPad Pro models by $50 for the 128GB unit and $100 for the 256GB model. [via The Verge]
Apple also announced during today’s event that the W1 technology powering its new AirPods wireless earbuds will also be included in three new Beats earphone and headphone models, specifically the Beats Solo3 Wireless On-Ear Headphones ($300), the Powerbeats3 Wireless Earphones ($200), and the BeatsX Earphones ($150). The W1 chip will provide improved power efficiency, allowing Solo3 to get up to 40 hours of battery life, or 12 hours and 8 hours for the Powerbeats3 and BeatsX, respectively, as well as taking advantage of the same seamless iOS 10 detection and pairing features from which AirPods users will be able to benefit.
Apple has listed an updated lineup of accessories for the iPhone 7 and iPhone 7 Plus on its official online store, including the EarPods with Lightning Connector ($29) and the Lightning to 3.5mm Headphone Jack Adapter ($9). In addition, the lineup of Apple cases previously available for the iPhone 6s models has now been updated for the iPhone 7 models, with prices remaining the same as before — $35/$39 for silicone, $45/$49 for leather, and $99 for the iPhone 7 Smart Battery Case, which also retains the same “hump” design as the iPhone 6s version. Several Apple exclusive third-party iPhone 7 cases are also now listed on the Apple Store, including the Tech21 Evo Mesh ($40) and Otterbox Statement Series ($40). None of these products are currently available for purchase, but should be by next week’s release of the newest iPhones.
As part of the announcement of the new iPhone 7 models today, Apple also unveiled AirPods, a new set of Apple wireless earbuds. Featuring a new Apple-designed W1 chip for low-power Bluetooth-based communications, the AirPods pair seamlessly with an iPhone, sharing pairing information via iCloud with other devices such as iPads and Macs. AirPods include motion accelerometers for touch-sensitivity and Siri activation, voice accelerometers to recognize vibrations to determine the source of a user’s voice, and beam-forming mics to reduce external noise. Optical sensors detect when one or both AirPods are in your ears, automatically pausing playback when they’re removed, or switching to monaural audio when you’re using only one AirPod. The AirPods will provide 5 hours of battery life on a single charge, and come with a battery storage case that provides an additional 24 hours of battery life; 15 minutes of charging in the case will add an extra 3 hours of listening time, and the case and AirPods can be charged simultaneously via an included Lightning-to-USB cable. AirPods will be compatible with iPhone 5 and later models, iPad mini 2 and later, all iPad Air and iPad Pro models, and the sixth-generation iPod touch. They’re expected to be available in late October for $159.
Today at its event, Apple unveiled the highly anticipated iPhone 7 and iPhone 7 Plus models, focused primarily on an enhanced design aesthetic, water and dust resistance and some significant camera improvements. Both of the iPhone 7 models now come in a new jet black glossy finish and black finish, in addition to the more standard silver, gold, and rose gold options, and also now feature IP67 water and dust resistance. A new taptic, force-sensitive Home button replaces the prior mechanical button, allowing real-time haptic feedback in both built-in and third-party apps for things like quick actions, messages, and notifications.