Apple has posted its first TV advertisement for the third-generation iPad. Entitled “This Good”, the 30-second spot shows the device being used against a white background, while a narrator states, “When a screen becomes this good, colors are more vibrant, words are pin sharp, everything is more brilliant. Because when a screen becomes this good, it’s simply you and the things you care about. The stunning Retina display on the new iPad.” The ad is now available for viewing on Apple’s website.
In conjunction with today’s announcement of the third-generation iPad, Apple has introduced its new AppleCare+ protection plan for iPad. As with the same plan for the iPhone, the new AppleCare+ for iPad extends both warranty coverage and phone support for the device to two years—normally limited to one year and 90 days, respectively. In addition, the plan adds up to two incidents of accidental damage coverage for the same $49 service fee as seen on the iPhone. AppleCare+ for the iPad sells for $99 and must be purchased within 30 days of the purchase of the iPad.
Apple today released Apple TV Software Update 5.0, the latest update for its second-generation set-top box. The new update introduces a significantly redesigned user interface for the main menu. Apple has yet to update its Support page with details on 5.0 so it is unclear exactly what other improvements have been made in this latest update. Apple TV Software Update 5.0 is available now via the Update Software option in the device’s General Settings menu.
Update: According to Apple’s release notes, the latest update also includes support for Movie purchases in iCloud where availalbe, Genius Recommendations for content on the iTunes Store, new built-in screensaver photos from National Geographic and on-device sign-up for content partners on Apple TV using an Apple ID.
Following today’s iPad event, Apple has released iTunes 10.6, the latest version of its digital media management software. According to the release notes, iTunes 10.6 adds the ability to play 1080p HD movies and TV shows from the iTunes Store and adds a number of improvements for iTunes Match including improved song matching, album artwork handling, downloading and display. As with all new Apple media hardware, iTunes 10.6 will also be the minimum requirement for syncing the new third-generation iPad and new third-generation Apple TV announced at today’s event. iTunes 10.6 is available now as a free download from apple.com/itunes and should be available via the company’s Software Update utility later today.
Apple has now posted a streaming video of its latest special media event, at which it announced the third-generation Apple TV and third-generation iPad. The video is just over 85 minutes long, and includes demonstrations of the new Apple TV interface, as well as iPhoto for iOS, and Infinity Blade: Dungeons. The video is available for viewing now from Apple’s website.
Following today’s iPad event, Apple has released iOS 5.1 for the iPhone, iPad and iPod touch. According to the release notes, the new version adds Japanese language support for Siri and the ability to delete photos from the Photo Stream. Additionally, the Camera shortcut is now always visible on the lock screen for the iPHone 4S, iPhone 4, iPhone 3GS and fourth-generation iPod touch and improvements have been made to camera face detection to highlight all detected faced. The update also includes a redesigned Camera app for the iPad and adds support for Genius Mixes and Genius playlists for iTunes Match subscribers. Several other optimizations and bug fixes are noted including improvements to audio for TV shows and movies on the iPad, podcast controls for playback speed and skip back on the iPad as well as an updated AT&T network indicator and fixes for issues relating to battery life and audio dropouts on outgoing calls. iOS 5.1 is compatible with the iPhone 3GS, iPhone 4, iPhone 4S, iPad, iPad 2, third-generation iPod touch, and fourth-generation iPod touch, and is available now via the update feature in iTunes or as an over-the-air update. To update your iOS device over-the-air, open Settings, tap on General, and tap on Software Update.
Alongside the announcement of third-generation iPad and Apple TV hardware, Apple today announced that it was dropping the price of the base iPad 2 model to $399. The 16GB version will continue to be sold in black and white alongside the third-generation iPad—referred to by the company as “The new iPad”—which will assume the prior iPad 2 price points of $499-$699 for Wi-Fi-only models and $629-$829 for 4G-enabled units. Apple did not indicate that it would continue to sell Wi-Fi + 3G iPad 2 units, but will likely have some supply available at a modest discount until supplies run out.
During today’s iPad event in San Francisco, Apple also took the wraps off iPhoto for iPad, the latest iOS app in the company’s iLife suite. Described as the “reinvention” of iPhoto, the new app provides new and expanded photo browsing and editing capabilities directly on the iPad with a smarter photo browsing interface, advanced multi-touch editing features and professional quality effects. A new Photo Beaming feature also allows users to easily transfer photos directly between different devices.
During the presentation, Apple demonstrated several additional advanced features including the ability to automatically find and compare similar pictures simply by double-tapping on a photo, browsing photos via intuitive multi-touch gestures and sophisticated editing and auto-enhancement features. The app supports photo resolutions up to 19 megapixels and includes the ability to flag and collect photos and them share them easily via e-mail, Flickr, Twitter and other services. Users can also create Photo Journals to collect their favourite pictures into themed template pages that can also include related information such as calendar dates, maps and weather. iPhoto for iOS is $5 and is expected to be available on the App Store later today.
Apple today announced its third-generation iPad. As expected, the third-generation tablet features a 2048 x 1536 “Retina” display—for a total of 3.1 million pixels—and is powered by the new dual-core A5X processor with a quad-core graphics processor. According to the company, the new processor was “designed for Retina display”, and offers “four times the performance” of the Tegra 3 processor. Also new is a five-megapixel, backside-illuminated rear “iSight” camera sensor, with an IR filter, autofocus and auto white balance, face detection, 1080p video recording, and automatic video stabilization. Other new features include voice dictation, with support for US, British, and Australian English, French, German, and Japanese, 4G LTE networking, 10 hours of battery life, and a body that is slightly heavier at 1.4 lbs., and—as first reported by iLounge—slightly thicker at 9.4mm, compared to 8.8mm for the previous model.
Models equipped with wireless data now support 3.1 Mbps over EV-DO, 7.2 Mbps over HSPA, 21 Mbps on HSPA+, 42 Mbps over DC-HSDPA, and 73 Mbps over LTE networks; the latter will be supported at launch by Verizon, Rogers, Bell, Telus, and AT&T. Thanks to its faster internet connection, the iPad can now serve as a personal hotspot if the carrier supports it. The new iPad will keep the same pricing and capacities as previous models, with Wi-Fi-only units running $499 for 16GB, $599 for 32GB, and $699 for 64GB; 4G-capable units will cost $629, $729, and $829, respectively. Apple will begin taking pre-orders for the device today, with units shipping on March 16 in the United States, Canada, UK, France, Germany, Switzerland, Japan, Hong Kong, Singapore, and Australia. More international rollouts will follow on March 23 in Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Greece, Hungary, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, Macau, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Romania, Slovakia, Slovenia, Spain, and Sweden.
During Apple’s iPad event today the company announced that it would officially be rolling out Siri to users in Japan as part of its iOS 5.1 update. Siri is expected to be available in Japan “over the next few weeks.”
During it’s iPad event today in San Francisco, Apple announced the expansion of its iTunes in the Cloud service to include Movies from the iTunes Store. Originally launched last June, iTunes in the Cloud allows iTunes users to re-download previously purchased music, books, apps and TV shows to their iTunes library or any iOS device. The service was initially released in the U.S. and later expanded to several other countries late last year, initially for music and later for TV shows as well. The second-generation Apple TV received the ability to stream TV shows from iTunes in the Cloud last summer; although it is not clear whether support for Movies will be included in a coming Apple TV software update or will be exclusive to the third-generation Apple TV also announced today. Apple has also not yet been announced in which countries Movies will be available from iTunes in the Cloud.
Update: The feature has now been activated for U.S. iTunes Store accounts, allowing users to re-download previously purchased movies from the Purchases section of the iTunes Store.
During this morning’s special media event, Apple announced its third-generation Apple TV. While retaining the design of the prior model, the new Apple TV offers support for 1080p video output, and also offers a redesigned user interface with larger, app-like buttons for accessing content, and a single-core variant of the A5 processor. As part of the new 1080p support, Apple is updating its TV show and movie offerings with higher-resolution copies, and is also rolling out iTunes in the Cloud support for movies, giving the new Apple TV access to 1080p content stored online, instead of on a local computer. The third-generation Apple TV also retains the $99 price point of its predecessor, and is available for pre-order today with units shipping March 16.
Apple has proposed settlements to both Motorola Mobility and Samsung in an effort to end some pending litigation, Dow Jones Newswires reports. Citing people familiar with the matter, the report claims that Apple has asked for roughly 1 percent to 2.5 percent of net sales per device, or between $5 and $15 per handset. One person said that Apple isn’t looking to offer patent licenses to all competitors, nor is it seeking to create a royalty business. The report also suggests that Apple may be using its own patents as bargaining chips to reduce any penalties it might face as a result of negative court rulings related to standards-essential patents held by the two companies.
Apple has announced that over 25 billion apps have been downloaded from the App Store. According to the release, the downloads account for the usage of over 315 million iPhone, iPad, and iPod touch owners worldwide. The 25 billionth app downloaded Where’s My Water? Free, was downloaded by Chunli Fu of Qingdao, China. As the winner of the App Store Countdown to 25 Billion Apps, Chunli Fu will receive a $10,000 iTunes Gift Card. The release also states that the App Store now offers over 550,000 apps, with 170,000 of those being native to the iPad.
“We’d like to thank our customers and developers for helping us achieve this historic milestone of 25 billion apps downloaded,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “When we launched the App Store less than four years ago, we never imagined that mobile apps would become the phenomenon they have, or that developers would create such an incredible selection of apps for iOS users.”
Apple has updated the Apple Store iPhone app adding new account management editing and billing options and the ability for U.S. customers to purchase an iPhone with a plan from any of the three U.S. carriers. The latest version is now also available in the Netherlands along with Apple’s in-store EasyPay feature—the first release of this feature to Apple Stores outside of the U.S.
Originally launched in 2010, the Apple Store app allows iPhone users to research and purchase products from the online Apple Store or reserve products at any U.S. Apple Store for local pickup. The app also provides features for requesting help and making Genius Bar and One to One reservations at an Apple Store. Users in the U.S.—and now the Netherlands—can also take advantage of EasyPay, a feature introduced last fall that allows purchases to be made in an Apple Retail Store with an iPhone 4/4S by scanning the barcode with the camera and completing the transaction directly within the app. Apple Store 2.1 requires iOS 4.3.3 or later and is available from the App Store as a free download.
Apple and Google have been sued by Florida-based PanoMap over the iOS’ implementation of Google Maps’ Street View feature. PaidContent reports that the complaint, filed in federal court in Orlando, claims that implementation violates a PanoMap patent related to an “Interactive system for displaying detailed view and direction in panoramic images”. The suit seeks damages with interest from both parties, as well as attorney fees and costs.
From the patent abstract: “A method and system for indicating the camera position, direction, and field of view in a map or panoramic image comprises a map image window which displays a map or panoramic image of the site to be studied (house, apartment, city, etc.). A detailed view window displays a portion of the map image, taken from a point in the site. A highlighted sector in the map image represents the viewing position, direction, and field of view that the detailed view window displays. When the user changes the field of view in the detailed view window, the highlighted sector in the map image changes in synchronism. The resulting interactive windows allow a person to easily and quickly view and understand the field of view, position, and direction of the image being displayed in the detail view window.” [via TUAW]
As expected, Apple has sent out invitations to select members of the media inviting them to a special event on March 7. The image accompanying the invitation features a finger reaching out to touch the Calendar icon on a noticeably high-resolution iPad screen, and the tagline “We have something you really have to see. And touch”. Notably, no Home button is seen on the device, although it may simply be rotated to the side. Apple is expected to unveil the third-geneartion iPad at the event; the device is expected to feature a Retina Display with four times the pixels, as well as 4G LTE connectivity and a new chipset, all in an almost unnoticeably thicker shell that we first saw at this year’s Consumer Electronics Show. The event will be held at the Yerba Buena Center for the Arts Theater in San Francisco and will start at 10:00 a.m. Pacific Time.
Citing code found in a beta version of iOS 5.1, a new report claims that Apple is simultaneously developing its next-generation A6 processor, as well as an “A5X” variant of the A5 processor that currently powers the iPad 2 and iPhone 4S. 9to5Mac reports that the code makes reference to both an “S5L8950X” chip—said to be the A6—and an “S5L8945X” chip, which is said to be the A5X. For reference, the original A4 was referred to as “S5L8930X”, and the A5 “S5L8940X”. A later report from the same outlet suggests that the A5X will find its way into the next-generation Apple TV, while the A6 will power the next-generation iPad.
Apple is working on a new audio file format that would allow it to deliver high- or low-quality files to iCloud users based on bandwidth. Citing a source with inside knowledge of the process, the Guardian reports that the new system would adjust itself to the bandwidth and storage available on the receiving device, and would be used to enhance the company’s iTunes Match service. According to the report, Apple has already asked a London studio to prepare audio files for the new streaming format. “All of a sudden, all your audio from iTunes is in HD rather than AAC. Users wouldn’t have to touch a thing – their library will improve in an instant,” said the source. Apple has recently been encouraging submission of audio files in the 24-bit/96KHz standard, and has also released a set of guidelines for mastering to iTunes which hint at a such a possible future service: “As technology advances and bandwidth, storage, battery life, and processor power increase, keeping the highest quality masters available in our systems allows for full advantage of future improvements to your music. These masters matter – especially given the move into the cloud on post-PC devices.”
Last night during the Oscars, Apple aired its latest TV advertisement for the iPhone 4S. Entitled “iCloud Harmony”, the 30-second spot focuses on how iCloud can automatically sync purchased music, photos, apps, contacts and documents across a user’s devices, including the iPad and the Mac, before finishing with the slogan “Automatic. Everywhere. iCloud.” and the iPhone 4S logo. The commercial is available for viewing on YouTube via the above link or in embedded form below.